China's commercial auto parts companies face a cyclical dilemma, marketing and funding are the key
Commercial vehicle parts and components companies are industries with a high degree of segmentation, and most of them are emerging individual companies. For these small and medium-sized enterprises, the financial pressure for the initial investment has been great, and the profit after the production is not high, so it is relatively difficult for them to increase investment in research and development. And in recent years, the prices of auto parts and raw materials have continuously increased, and companies need to pay a large part of their funds in terms of raw materials.
The single marketing is due to the limited segmentation of commercial vehicle parts and components companies, which determines that they can only maintain customer relationships through a peer-to-peer model. The financial issues also determine that it is difficult for parts and components companies to invest heavily in technology research and development. The nationwide repeated construction has left spare parts companies deeply immersed in the price competition, resulting in serious capital wastage. A complete cake is divided and fragmented, making it difficult to produce large-scale production, which in turn makes it impossible for them to earn profit, and it is difficult to make large investments in subsequent research and development.
However, despite the many problems faced by commercial vehicle parts and components companies, most companies still survive, and the key lies in the demand for vehicle manufacturers. After all, the company's production is less technical spare parts, labor costs and manufacturing costs, the requirements for liquidity assets are still relatively small.
The problem of route selection in OEMs is also an important reason why spare parts companies are facing difficulties. Most of the domestic commercial vehicle manufacturers are doing whatever models and types of products, which is not conducive to product segmentation, which is not conducive to the breakdown of auto parts companies, and it is not conducive to parts companies focusing on a subdivided product. . Most enterprises only pay attention to current production, and do not attach importance to the protection of intellectual property rights. Some commercial vehicle parts and components have no patents even if they have technology and products. They do not even know what patent protection is.
Of course, the low-end technology and profitability of commercial vehicle parts and accessories companies are also related to the characteristics of commercial vehicles. Commercial vehicles are different from passenger cars, and commercial vehicles are an investment tool. The customer's focus on purchase is its price/performance ratio. As long as it is strong and durable, the cost of the acquisition can be effectively offset by the value created in use. Therefore, commercial vehicles have fewer requirements for the refinement of spare parts and less technical requirements. But another reality is that the demand for the refinement of commercial vehicles has gradually begun to appear. Some commercial vehicle giants abroad have begun to elaborate on the configuration requirements. At present, many large-scale commercial vehicle enterprises in foreign countries have already entered the domestic market in large numbers and have brought major challenges to domestic commercial vehicle companies. What the parts and components companies should do now is to optimize the structure, enhance technological competitiveness, and strengthen market development capabilities.
Due to the lack of necessary follow-up funds to expand production capacity, and there is not enough funds to support R & D, most spare parts companies are still limited to point-to-point marketing model, it is difficult to get out of the regional market, it is more difficult to become a well-known parts and accessories companies. Hard-to-finish commercial vehicle spare parts companies are still struggling in the era of meager profits. At present, automotive spare parts enterprises are caught in two difficult circles: one is that local protectionism seriously causes one-to-one marketing of parts and components companies, and its market development capacity is insufficient, and it is difficult to form a scale effect. Therefore, it is in the entire commercial vehicle industry chain. There is no right of decision, and it is completely reduced to a foundry; enterprises are in low-price competition and do not pay attention to intellectual property protection, which in turn increases local protectionism. The second problem is that low-tech content leads to low profits, which in turn makes it difficult to sustain R&D funds, which in turn results in low technical content.
This is the cyclical dilemma faced by China's commercial vehicle auto parts companies.
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