Domestic truck giant betting special car to deal with the financial crisis

In 2008, due to snow storms, earthquakes, oil prices, and the financial turmoil, a series of factors, since July, the domestic auto market has experienced a long period of downturn, especially the commercial vehicle market. Data show that in July this year, the production and sales of passenger cars were 20,900 units and 19,700 units, which was a decrease of 14.01% and 23.96% from the previous period; the production and sales of trucks were 119,100 units and 118,600 units, a decrease of 14.44% and 18.19% from the previous period. By October, the sales volume of trucks was down year-on-year, nearly 5 percentage points higher than September's year-on-year decline. Demand continues to be sluggish; passenger car sales volume year-on-year declines have improved compared to September, but cumulative growth from January to October is still It is significantly lower than the industry average. Overall, the decline in the commercial vehicle market is relatively more serious, and demand is still at a low level.

In the face of stagnant markets, major domestic truck giants have launched a series of policies to deal with the crisis. Liberation, Futian and Dongfeng Big Three have all bet on special vehicles, and Jianghuai is aiming at high-end light trucks.

Dongfeng Motor

Tianjin special vehicle sales accounted for 70%

Deputy General Manager of Dongfeng Commercial Vehicle Co., Ltd. Huang Gang

After experiencing the extraordinary high-speed growth of domestic medium and heavy trucks in the first half of the year and the continuing downturn since July, the current situation in the market has escalated the emissions regulations and has affected the medium and heavy truck markets to a lesser extent. The influence of the level mainly comes from the global economic environment caused by the US financial crisis. Although market conditions will not be favored next year, Dongfeng Tianjin's market goal is to exceed 10,000 units next year. Among them, Tianjin plans to sell 3,500 to 4,000 vehicles in the area of ​​dedicated chassis (excluding vans), plus 3000 units for the chassis of the vans. Tianjin will use the special vehicle this year to achieve 70% of the total sales target. about.

China National Heavy Duty Truck

Improve quality Push high-end models next year

Secretary of the Party Committee and Chairman of China National Heavy Truck Group Ma Chunji

Under the global crisis, China Heavy Duty Truck will not wait passively. During this time, we must understand the situation, work hard, and improve the technological level and quality standards of our products. At the same time, China National Heavy Duty Truck will further study the changing laws of the market, find out a road more suitable for the development of the enterprise, and take some concrete measures according to the market response. For example, by the end of this year, China National Heavy Duty Truck will launch a high-end model. Its launch can also be seen as another upgrade of the current level of heavy trucks in China, but we will not let it affect the current sales of HOWO. Our strategy It is necessary to launch this new model with a view to the future and not to capture the market share of the current mainstream models.

Jianghuai Automobile

Main attack high-end light trucks Extended warranty period

Minister of Jianghuai Automobile Light Truck Marketing Company Liu Yong

The salient feature of urban logistics transportation is “high speed and high efficiency”. This places higher requirements on urban logistics vehicles. Especially after the implementation of the national III standard, high-end light trucks that are energy-saving, safe, efficient, and low-emission have become a logistics provider. The main force of the car. At present, compared with traditional high-end light trucks, the handsome bells launched by JAC have performed more prominently in terms of overall safety. In particular, they have solved the braking force of the hydraulic braking system under heavy load and the braking force under frequent braking for a long time. Recession and other issues. At the same time, the warranty period for traditional high-end light trucks is generally one and a half to 50,000 kilo-meters, while the Jianghuai Shuai-Zhan II launches a vehicle warranty period of 2 years/60,000 kilometers, and the four-engine engine parts warranty period is 250,000 kilometers. To provide users with more comprehensive after-sales service protection.

FAW Liberation

Increase the number and quantity of special vehicles

Deputy General Manager of FAW Trading Corporation Zhang Bing

This year, with the largest lineup of FAW Jiefang, it participated in the Shanghai Special Auto Show and launched 17 special-purpose vehicles modified by 13 special-purpose vehicle companies. This year, liberation of the opportunity to upgrade emission standards has increased the variety of liberation chassis. The special vehicles modified by the liberation chassis are also more than two years ago. The variety and quantity of liberation country III special vehicles are no longer compared with other companies. In bad situation. At the same time, in recent years, the liberation has achieved remarkable results in the special-purpose vehicle market. Not only has there been more cooperative special-purpose vehicle companies, but also the liberation chassis has made breakthroughs in the original blank market. The most typical example is that in Beijing's State III, heavy-duty sanitation vehicles, the liberation chassis accounted for 50% of the share. It can be said that opening up the special car market will bring a broader development space for the liberation of the chassis.

Hualing

Main attack overseas heavy truck market

Valin Chairman Liu Hanru

Although the market outlook in 2009 is still unpredictable, overseas markets will definitely recover by 2010-2011. This will be the best opportunity for Hualing to grasp the future. In this year's special auto show in Shanghai, Valin launched the Star Kemah product, that is, hope that more overseas customers can understand and understand Star Kemah, it will mainly attack the heavy truck market in North America and Europe. Today, the proportion of overseas sales in Hualing's total sales is increasing, and Hualing's transition to an export-oriented company is becoming more apparent. In addition, the competition in the domestic high-end heavy truck market is becoming increasingly fierce. While maintaining the domestic market share, Hualing first asked for directions in overseas markets and also accelerated the transition to international companies.

Beiqi Futian

The Most Valuable Market Segment for Special Purpose Vehicles

Deputy General Manager of Beiqi Foton Motor Co., Ltd. Wu Yuejun

Although the current market is not very booming, not all markets are "cold," and the prospects for special vehicles in China and the global market are very broad. They are the most valuable market segments in the medium and heavy truck market. In this special auto show in Shanghai, Foton brought 16 special vehicles such as RVs, wreckers, postal cars, and aerial working platforms that were modified on the basis of Auman, Omagh, and Mongolian Parker, not only showing that Foton was on a dedicated chassis The strengths of R&D and market development also conveyed the confidence of Foton to accelerate its entry into the special-purpose vehicle market.

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