Dongfeng Liuqi: The story behind the 6A service star lens
In each video less than 8 minutes, they condense their true stories day after day. Among these images, they see the first-class service standards and attitudes of these people. One day, people discover that in major videos. The website has a search for hot words in the "6A service star" DV competition. After opening, it is neither a hit entertainment nor a micro movie. These videos are from different parts of the country and different heroes tell different stories. , but they have the same theme.
On April 1, 2012, the first Dongfeng Liuzhou "6A Service Star" DV competition officially entered the online selection stage. The contest jury selected 12 DV entries from numerous entries and accepted online voting. The jury reviewed the two methods of selection. On the official homepage and other video websites, the click-through rate of netizens has soared. Many new-generation truck drivers also personally surf the Internet and vote for the players they support.
Compared to the frequently-refreshed statistics below the window, people are more impressed by the stories told in the video. Among them, in a video sent by Dongfeng Liuqi Guilian Service Station, the actor was Tan Yanrong, a Three Guarantees assessor at the service station. At two o'clock in the morning, his cell phone suddenly sounded, and at the other end of the phone was a user who was in a hurry to ask for help.
After understanding the situation, Tan Yanrong prepared the inspection and repair tools with the fastest speed. In the darkness, when most people are still asleep, Tan Yanrong immediately went to the repair site immediately because he knew that at this moment the user was anxiously waiting for him to appear in the dark.
"When a customer's car has a problem, it is my duty to allow him to continue on the road in the shortest time." Tan Yanrong believes that the more maintenance is done at abnormal times, the more important it is for the customer. The first-class maintenance and inspection speed needs strong technology as a support. Tan Yanrong not only obtained a series of professional qualification certificates, but also won many awards in the skill competition.
Another video was sent from the service station of Dongfeng Motor Co. (Group) Dongfeng Co., Ltd. This time, the hero changed to a 26-year-old Jingdezhen girl. As the service station manager, Zou Juhua impressed the users who come to the service with services full of positive services.
Although it was an out-and-out 80s, Zou Juhua had already fought for nearly five years in the automotive after-sales service industry. In addition, she has received skills training from several large domestic vehicle companies. Her smile and superior theoretical knowledge have brought Dongfeng Liuzhou's service concept of “serving zero distances and caring forever online†to the hearts of users.
In 2011, Dongfeng Liuzhou Automobile proposed the “6A service standard†in the context of the overall commercial vehicle market being not optimistic: A-level professional, A-level speed, A-level intimacy, A-level protection, A-level satisfaction and A-level concept. Compared with other brands through the use of television ads during prime time, Dongfeng Liuzhou believes that strengthening services will increase users' confidence. However, unlike the hard requirements in the past, this time, the vendors combined the DV network selection process, the service station will make the daily service situation into a video, and share it with more people through the network. At the same time, seeing oneself or a colleague becoming a webmaster will naturally mobilize the initiative of serving customers.
Although the selection process has ended, the scenes appearing on the screen are still happening every day. Behind each story less than 8 minutes, this group of people is dedicated to the spirit of service. "The most important thing for commercial vehicles is service." Industry insiders said that China's commercial vehicle market will gradually recover under the drive of more customer-focused businesses.
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