Fu Qiang: Retired to Beijing Benz

Recently, the automotive industry has once again been rumored that the executive vice president of sales and marketing of Beijing Benz Fu Qiang will leave the news. On Weibo, a senior industry source disclosed that after confirming this with Fu Qiang, this confirmed the news, but Fu Qiang will continue to work in Beijing until he confirms the continuation. Beijing’s Mercedes-Benz officials still denied the media “without hearing relevant news”.

More than a year ago, Fu Qiang left Shanghai Volkswagen Skoda to join Beijing Benz. Prior to this, he brought the obscure Skoda brand into the mainstream market, promoted the formation of Shanghai Volkswagen's dual-brand strategy, and laid the foundation for Fu Qiang's position as a leading player in the automotive industry. Joining Beijing Benz is a new challenge to his career. After Bei Ben, Fu Qiang implemented the "price management and price recovery plan" and "sales area management policy," hoping to put Beijing's Mercedes-Benz's marketing strategy on track, and promote Mercedes-Benz channel integration.

Unfortunately, the fruit of Mercedes is very deep. The subsequent "Deep Throat Breaks" incident claimed that "Beijing Benz's sales and marketing business functions will be merged into Mercedes-Benz China." The contradiction between "two runs" was brought to the table. Then Beiqi boss Xu Heyi personally disclosed the “two-run” integration situation and proposed that BAIC and Daimler will form a new sales company “Beiqi Mercedes-Benz Sales Company”, will sell Beijing Benz’s sales, marketing, after-sale services, and Mercedes-Benz’s business in China. Integrated together.

In this fierce "struggle," Fu Qiang saved his position. At the Chengdu Auto Show in September last year, Fu Qiang and Hao Bo, the vice president of Mercedes-Benz China, joined forces to show off on stage after the Deep Throat incident. Fu Qiang said in an interview with the Nanfang Daily reporter: “We have now lived together and made money together to spend. You ask us if we get married? Anyway, it is love to each other, and the probability of getting married is greater.”

The Mercedes-Benz sales led by Fu Qiang also achieved major breakthroughs. This year in February. In spite of the objective impact of production line upgrades and temporary shortage of production capacity, Beijing Benz continued to achieve sales growth of 173% year-on-year and 32% month-on-month with a total retail sales of over 10,000 yuan, setting a record high in retail sales since the establishment of the company and helping Beijing. Mercedes-Benz’s contribution rate in China has increased to 54%, which means that more than half of Mercedes-Benz’s sales in China come from Beijing Benz.

At this time, Fu Qiang’s resignation news came out, and how many business interests are there in the game?