· Fully liberalize the second-car company to 7 markets?
Recently, the Fifth Plenary Session of the 18th Central Committee of the Communist Party of China reviewed and approved the recommendations of the 13th Five-Year Plan, clearly proposing that the universal two-child policy will be allowed, and the liberalization of the second-child policy is conducive to the balanced development of society.
According to statistics from consulting agencies, if the second-child policy is fully liberalized, it is expected that there will be an increase of 1 million to 2 million newborns per year. In 2018, the number of newborns is expected to exceed 20 million, and the consumption dividend will reach 12-1600 billion per year. Yuan, the automotive industry is also in this bonus.
With the liberalization of the policy, we can expect that the seven SUVs and MPV markets that have been eagerly awaited will take this shareholder's wind again! With the popularity of the "multi-function MPV" concept, and the MPV is widely acclaimed for its large space and comfort, the MPV market is expected to usher in rapid growth.
In the Chinese auto market, the sales volume reached 23 million units. In 2015, the overall growth of auto sales slowed down. Where will the next new auto market growth point appear? This is very important for every car company. With the full liberalization of the second-child policy yesterday, does this mean that car companies will switch to the MPV market?
In recent years, the Chinese auto market has been the era of SUVs. Since 2010, the annual sales of SUVs has remained above 20%, and in 2014 it has climbed to 37.1%. This year, the Chinese auto market relies on SUVs to increase growth rates. At the same time, the MPV segment, which has been tepid for many years, grew by 43.5% year-on-year, and pressed 37.1% of SUVs to become the fastest growing segment of the passenger car market. Slow down.
Recently, China Association of Automobile Manufacturers announced the production and sales data of automobiles in September 2015. Among them, the production and sales of MPV in September was 163,100 and 161,300, an increase of 35.94% and 21.56% from the previous month, down 3.58% and 4.09% from the same period last year. From January to September, MPV production and sales were 1,464,600 units and 1,422,900 units, an increase of 8.38% and 8.23% year-on-year.
In the Chinese auto market, the sales volume reached 23 million units. In 2015, the overall growth of auto sales slowed down. Where will the next new auto market growth point appear? This is very important for every car company. With the full liberalization of the second-child policy yesterday, does this mean that car companies will switch to the MPV market?
In recent years, the Chinese auto market has been the era of SUVs. Since 2010, the annual sales of SUVs has remained above 20%, and in 2014 it has climbed to 37.1%. This year, the Chinese auto market relies on SUVs to increase growth rates. At the same time, the MPV segment, which has been tepid for many years, grew by 43.5% year-on-year, and pressed 37.1% of SUVs to become the fastest growing segment of the passenger car market. Slow down.
Recently, China Association of Automobile Manufacturers announced the production and sales data of automobiles in September 2015. Among them, the production and sales of MPV in September was 163,100 and 161,300, an increase of 35.94% and 21.56% from the previous month, down 3.58% and 4.09% from the same period last year. From January to September, MPV production and sales were 1,464,600 units and 1,422,900 units, an increase of 8.38% and 8.23% year-on-year.
The top ten MPV manufacturers in September were: SAIC-GM-Wuling, Dongfeng Motor, Changan Automobile, BAIC, SAIC-GM, Jinbei Automobile, BAIC Yinxiang, Jianghuai, Chery Automobile and Dongfeng Honda.
In September, the above 10 companies sold a total of 146,800 units, accounting for 91.01% of the total MPV sales. Judging from the sales volume in September, the current domestic MPV market has changed from a joint venture brand control to a new pattern of self-owned brands.
The first change that led to this change was the domestic definition of MPV products. The models that were previously positioned in minibuses were listed as MPVs, which directly led to the expansion of the MPV market. Many manufacturers that mainly attacked minibuses took the opportunity to upgrade their products from low. The micro-customer turned to the MPV model on the tall. The biggest beneficiary of this transformation is not the current one of the largest Wuling Hongguang, the average monthly sales of 50,000 to other car companies.
In China, commercial MPV still accounts for a large share of the entire MPV market. The growth in sales of self-owned brand MPVs is a strong demand base for the original large micro-user group. These MPV models upgraded by minibuses have a large space like micro-cars, because of the advantages of high cost performance, and better comfort than micro-customers, passenger and cargo functions, and are affected by the third- and fourth-line wage earners. And the favor of rural affluent consumers.
It is worth mentioning that in addition to the demand for micro-car transformation and upgrade, consumption upgrade is also the point to promote the increase of MPV sales. When the first- and second-line consumers have the first car, they may need to purchase a suitable family after completing the transportation. With the demanding models, MPV is just right to adapt to this demand.
Another important reason for the growth of the MPV market is the introduction of the second birth policy.
The opening of the second child led to an increase in the family population of these vehicles in the post-80s and post-90s. The original family of five was upgraded to a family of six. Previously, it was only possible to take a five-person car or SUV to become stretched in space. Powered by the emergence of the seven-seater model.
The seven SUVs have grown rapidly in the past two years for the same reason. Based on this, 7 SUVs and MPVs are inevitably competing with each other. Compared with the five-seater SUV, the seven-seat SUV is expanded in space and has high passability, which can facilitate the family's travel to remote areas. In terms of the carrying capacity of the space, the MPV is even better. The 7-seat SUV can only reach the rear seat space of the MPV by lowering the third row of seats. However, in terms of the shape of the car, the SUV is obviously more attractive.
On September 29, the State Council decided to implement the halving of vehicles for the purchase of passenger cars of 1.6 liters or less from October 1, 2015 to December 31, 2016 in support of the development of new energy vehicles and small-displacement vehicles. Preferential policies for purchase tax.
Most of the MPV models are within the preferential policies, and the policy of halving the vehicle purchase tax will further stimulate consumers' desire to buy cars. With the nationwide liberalization of the second-child policy, we expect the MPV market to rise steadily. The situation.
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