·Guangfeike sales company listed in the middle of this month for the domestic opening of Jeep

According to the news, GAC Fiat Chrysler Sales Company (hereinafter referred to as "Guangfei Fick Sales Company") is scheduled to be officially established in Shanghai in mid-July. GAC Group and Fiat Chrysler are accelerating the establishment of this newly established sales company. It will open the road for Jeep that will be made at the end of the year. In terms of personnel formation, the two parties basically agreed that the current president and general manager of Fiat Chrysler (China) Automobile Sales Co., Ltd. Zheng Zhuangren is the general manager of Guangfeike Sales Company. Chen Daohong, the former marketing department of Guangzhou Automobile Toyota Marketing Department, will be the executive deputy general manager.

At present, Jeep, the world's largest SUV brand, is committed to promoting global development. The rising production capacity has caused Jeep sales to break sales records for four consecutive years. After breaking through the 1 million sales mark in 2014, this year, it still maintains rapid growth. Global sales increased by 20% in the month, and Jeep benefited from factories in Detroit, Toledo, and Brazil. At the end of this year, Jeep will also launch the SUV market segment in the Chinese market for the first time.

As early as January 2013, Zeng Qinghong, general manager of Guangzhou Automobile Group, went to Chrysler headquarters in Detroit, USA, to conduct in-depth negotiations and sign contracts for the possibility of producing Jeep in the Chinese market. In the past two years, GAC Group, Fiat and Chrysler have been continually playing games on Jeep domestic projects in terms of production location, sales channels and personnel. In the end, the three parties have made market concessions and promoted the progress of the project, especially last year. After Fiat 100% holding Chrysler, the Jeep domestic project has obviously accelerated. After Guangzhou Automobile Group and Fiat Chrysler reached an agreement on the production of Jeep in Changsha and Guangzhou, the two parties also reached an agreement on the establishment of a new sales company on the Jeep sales channel to implement the separation of production and sales. The newly established Guangfike sales company will be responsible for Jeep, Sales management, marketing, product planning and after-sales services for all domestic and imported models of the Fiat and Chrysler brands. In the original two networks of GAC Fiat and Chrysler (China), the outstanding dealer partners will become the backbone of the future Jeep brand SUV sales network and the Fiat and Chrysler brand car network.

In 2014, the Jeep brand sold 1.017 million units worldwide, a year-on-year increase of 39%. Among them, the 49% increase in China became the highest increase in Jeep's year. During the administration of Chrysler (China) Automobile Sales Company, Zheng Jie made great achievements, which enabled the Jeep brand to grow rapidly in China. She is about to become the head of Guangfeike Sales Company, leading the core business of sales management, marketing, after-sales service and channel expansion. As a representative of Guangzhou Automobile, Chen Daohong is in charge of personnel, administration, legal affairs, procurement and other support departments.

Different from the decision-making mode of “double signing” between Chinese and foreign parties in other joint ventures of GAC Group, Guangfeike sales company will adopt the first-hand responsibility system and hand over more decision-making power of sales business to the foreign team led by Zheng Jie. According to the above-mentioned insiders, although Guangzhou Automobile Group made certain concessions in the Jeep sales dominance, it is conducive to the smooth promotion of the Jeep brand domestically and speeding up the replenishment of the model of GAC Fiat Chrysler Automobile Co., Ltd. (hereinafter referred to as “Guangfei Fike Company”). Living in the domestic SUV boom boosted the performance of Guang Fike.

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