LED product sales in North Korea
In mid-July, the hot sun took the lead, and a message about the Korean people rushing to buy LED bulbs made in China brought a little coolness to the lighting industry colleagues. The report pointed out that more and more Korean people have recently snapped up Chinese-made LED bulbs. Although LED bulbs are expensive, LED lighting is significantly more energy efficient than traditional incandescent bulbs, which is undoubtedly the best choice for a country with severe power shortages. Therefore, the general Korean people are willing to choose LED bulbs that are high in price but can achieve normal illumination at low voltage. In addition to the joy brought by this news, the author also thinks about its implications for the Chinese LED market. First, LED leads the development trend We know that a product is just a good person to say that it is not good, when the ordinary people say good, this is really good. Therefore, when we see that the Korean people with low spending power are snapping up LED bulbs, they know that LEDs have been rich and poor, which confirms that LEDs are leading the development trend of lighting products. Such a trend is not uncommon in the Chinese market. The author visited a lighting shop in Nanjing Yinqiao Market. When asked about the light source of various home lighting, the boss told the author that it is now LED. In the Osram lighting store in Nanjing Xinheyuan Decoration City, the proprietress also told the author that when customers purchase engineering spotlights, they also use LED light sources. The author also contacted the Philips lighting production plant in Yangzhou, Jiangsu Province. It is known that the factory has been discontinued twice since the beginning of this spring because the Philips factory in Yangzhou is mainly based on fluorescent lamps, and the demand in the market has become LED is up. Therefore, the lighting market must belong to LED. Second, LED price is not a problem. In the case of LED replacing traditional lighting, the worry is that its price is generally high. The price of the domestic mainstream LED minimum wattage bulb is between 15 yuan and -20 yuan. The energy-saving lamp with the same wattage is only sold for 5-10 yuan. The price is also an important reason why LED is not popularized in China. But this problem is not without it in North Korea. It is understood that the price of ordinary incandescent lamps in North Korea is 3 yuan, while the price of LEDs is more than 10 yuan, but the price gap does not hinder the enthusiasm of the Korean people. North Korea is a resource-poor country. Its power resources have been in a state of scarcity. Even 70 of the electricity demanded by users cannot be met. The huge energy-saving advantage of LEDs, even if its price is not low, is still a hot product. In recent years, LED products in the Chinese market have been continuously breaking through the barriers of price. The technology is constantly innovating and the price is also pulling down. On Taobao, a cheapest 3W LED bulb requires only RMB 2 yuan. about. It is not excluded that this is a price war for merchants or people's concerns about quality. However, the promotion of these LED benefits is also paving the way for comprehensive popularization. In combination with the upcoming LED policy subsidy, the price issue will be resolved. Third, LED is the energy-saving artifact LED is selling in North Korea because the North Korean power is scarce, can not provide the 220V voltage required for general household appliances, but LED lights can be normally illuminated under low voltage conditions. According to relevant news, during the peak summer season, the average household voltage in North Korea is only 170V, which is lower in the winter to 100V. Incandescent lamps are difficult to provide normal illumination at voltages below 220V, and the LED lights are different, even if the voltage is low. At 70V, it still meets normal lighting. The countries in the world today are taking the path of resource-saving development. China has always been a big country in energy consumption. In 2005, it passed the first "Renewable Energy Law of the People's Republic of China". Under the guidance of this active policy, China's economy The all-round construction has also been continuously developed around the principles of energy conservation, emission reduction and resource utilization. LED is a product that is born in such an environment of energy saving and environmental protection. It is the deserved product of power resource saving performance. As an energy-saving artifact, the Korean people have already tasted its benefits, and the domestic people are eager to take the LEDs.
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