Michelin Shanghai's largest training center in Asia enhances service quality

Michelin (China) Investment Co., Ltd. training center officially opened in Shanghai recently. With a construction area of ​​2,000 square meters, this training center is Michelin's largest training base in Asia and the second training center established in China after Beijing. Du Weili, Michelin (China) Investment Co., Ltd., director of replacement sales of passenger cars and light truck tires, said: “The completion of the Michelin training center will further enhance Michelin’s service quality, and provide Chinese consumers with better tires and quick repairs. business."

Reporter: Who are the Michelin Training Center's training targets, and whether the target audience of the training includes Michelin's car manufacturers that provide matching tires?

Duweili: Michelin mainly trains partners in the following three areas: The first is to provide training for retailers, such as the Chiba store. Of course it is not limited to Chigai, but also other retail stores of different levels, such as Michelin authorized retailers. The second is to provide training for agents (or wholesalers). The third is to provide training for major customers, such as car manufacturers.

Reporter: Does Michelin also provide some training in non-tire business? Is there a specific example?

Du Wei Li: Everyone knows that our ChiChang stores don't just sell tires, but also provide many quick repair services. For example, Chijia provides services such as replacing oil, replacing brake pads, and selling batteries, wipers, and air conditioning systems.

In the non-tire business, we are all working with first-tier or top-tier brands. For example, Shell, Castrol and Total are our partners in terms of oil; Bosch is our partner in brake braking; The equipment we work with is also cooperating with a number of first-tier brands, such as Bisbat.

Reporter: What is the current status of Chiga's development in China? Will Michelin increase the scale of development in China?

Duweili: Chijia is indeed an important part of our training, but I would like to emphasize that Chijia is only one channel in our car and light truck business. In fact, our training center not only serves the business of cars and light trucks, but also serves many other product lines, such as trucks, agricultural machinery, and construction machinery tires.

In the next 5 to 10 years, we are confident that our network can grow rapidly. The rapid increase in the number of Chigai stores is important, but what is more important is how to improve service quality.

Reporter: Can you talk about Michelin's current share of the Chinese market? In terms of the overall market, what kind of marketing plan does Michelin have?

Du Wei force: In the past three years, our market share has been steadily growing. In general, we are very confident in the coming years. First of all, we have increased our investment in China. For example, we invested $1.457 billion in the Shenyang plant. This project is one of the most important projects for the Michelin Group on a global scale. Second, our products are always focused on the needs of consumers. We will provide products that are more suitable for them based on the needs of Chinese consumers for tire products. This year we will also launch a new product for winter tyres, as the demand for winter tyres in the Chinese market is growing very fast. We will also introduce new products next year. It is a high-performance tyre. Third, in terms of services, we are constantly improving the quality of services while also rapidly developing sales and sales networks.

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