Polka: U.S. Consumers Break the Historic Record

According to statistics from the American automobile data collection and analysis company Polk, the interval between car purchases by US consumers has increased, setting a record high.

The statistics of the Polka statistics show that as of September 2011, the average life span of new cars for American consumers has been extended to 71.4 months (nearly 6 years); the average lifespan of used cars has been 49.9 months; all cars (including new cars and second-hand cars) The average service life of vehicles is 57 months.

Polka stated that the reasons for the prolonged interval between car purchases by US consumers include the following: First, the unemployment rate is relatively high and consumer spending is relatively conservative; second, many consumers choose a long-term financing plan when purchasing a car; The prolonged interval between car purchases is directly related to the durability and reliability of the vehicles. Some car manufacturers provide longer warranty periods for consumers who purchase new cars.

Polka also said that in the next few years, the interval between car purchases by US consumers will not be shortened quickly because the unemployment rate will remain at a relatively high level. In addition, Polka recommends that car dealers use the customer's car purchase interval as a weather vane to conduct marketing at an appropriate time.