Supermarket selling trucks? Don't spend money or art

On the last day of February, Yao Li, the general manager of Wulianhuan Commercial Vehicle City, who wore leisure suits and dressed in casual suits, was full of energy in the five-ring commercial vehicle city in Daxing District, Beijing. He told reporters how he was the first in China. The story of a large internet truck supermarket.

When reporters visited the commercial vehicle market some time ago, they found that many dealers complained that truck sales were at a bottleneck. They were not as good as they were. They were somewhat confused about the future transformation of the model. The reporter feels that this confusion may stem from changes in the competitive environment of today’s market. Today's protagonist Yao Li, in addition to the identity of the general manager of the five-link commercial vehicle city, there is also a dealer of Dongfeng Heavy Truck. After several years of hard work, he is now one of dozens of Dongfeng’s strategic dealers. In terms of his vision, Yao Li is already a young and successful player, so why should he not be a good distributor and must “fuse” an unheard-of online truck supermarket?

“The truck sales are now different from the past. The era of expecting sales and making money is gone forever and the change is imminent. What we are doing now is to open up the whole life cycle of trucks and start booking from customers. Until the vehicle is scrapped and replaced with a new one, our online shopping mall can achieve full tracking and service in the future. Only in this way can we survive in the brutal market in the future. From Yao Li's words, it is not difficult to see that he no longer sees sales. Being the core business, service and finance is the focus of his future work.

What is a truck supermarket?

What is a truck supermarket? In the five-story commercial vehicle city, the reporter found that in addition to heavy trucks, medium trucks, and light trucks, there are passenger cars, trailers, micro-fabric and new energy vehicles, as well as service centers for maintenance, insurance, finance, and media. It can be regarded as a large commercial vehicle service complex. Yao Li, general manager of Wulianlian Commercial Vehicle City, also gave his own explanation: “The truck supermarket is based on the user’s point of view, and carries out a series of services based on the entire life cycle of commercial vehicles. Users can understand online and business. With the communication, the vehicle experience and service can also be performed offline. This truck supermarket includes a series of sales, rental, finance, service, logistics, etc. The purpose is to allow users to solve all problems in one place.”

Why do truck supermarkets?

“When I was a dealer, many users complained to me that since truck dealerships are unevenly distributed and are in remote areas, it takes at least three to four days before they want to buy a favorite truck to distribute them. It's too much trouble to see the brand in the area, so I wanted to be a collective sales center for all truck brands. However, with the development of the business, I slowly found that a single offline sales did not bring users the most. With a good user experience, we began to transform our business and began to gradually develop the concept of a truck supermarket.” Yao told reporters that this was the original intention of being a truck supermarket. Over the past few years, Yao Li’s transformation and entrepreneurship can be described as crossing the river. After all, there is no experience to learn from. After all, although the road to entrepreneurship is difficult, the five-ring commercial vehicle city is still growing step by step according to established plans. We should admire Yao Li for people who are dreaming and moving forward with their dreams.

With the increasingly mature Internet marketing model, traditional channels are no longer able to meet the needs of users. Yao Li only wants to build this online platform for commercial vehicles. He also hopes that more like-minded people can build this platform together. However, Yao Li also mentioned that the five-ring commercial vehicle city in the future of hardware and software is also closely following the changes in the market and trends, not just a simple sales and service hypermarkets, but brought more practical The direction of development, such as increasing the leasing of new energy vehicles, the second transmission of international auto show, and the optimization and modification of used cars, etc., will also be more comprehensive in the development of manufacturers that have settled in at the same time. It is very necessary to start from the detailed links. Means to promote the entire commercial vehicle market faster and smoother to complete industrial upgrading and transformation.

Postscript:

Ren Zhengfei once said: “The Internet has not changed the nature of things. Tofu is still the tofu. Huawei is not an Internet company is not important. Huawei's spirit is not the Internet spirit is not important, this spirit can guarantee that the company is the most Important.” Perhaps for commercial vehicle dealers at this time, who’s car is cheaper, and who’s sales are good, is not the most important thing. It can be found in the retroactive market that the breakthrough is still tenacious and it is the strong one. This requires vision and more courage.

In the era of commercial vehicle marketing lack of creativity, Yao Li under the banner of "reform and innovation," added the wings of the commercial vehicle to the Internet, surprising and admirable, and for China's first online truck supermarket - In the case of the five-ring commercial vehicle city, these changes, these accumulations, and these pains and joys will converge at a certain moment in the future. A new scene will come along with the unprecedented storms. That will be a new era.