Thailand's exquisite tires put into production four breakthroughs in international strategy

On February 22, 2014, the first phase project of Linglong International Tire (Thailand) Co., Ltd. was put into operation with an annual output of 2 million sets of high performance radial tires. Nearly 500 partners from more than 180 countries and regions around the world visited. The Thai factory witnessed the full production ceremony. Taking this as an opportunity, the company held a grand meeting of global strategic partners to discuss strategic cooperation under the new situation of industrial globalization. From this we can see that the exquisite internationalization strategy has entered the fast lane and will surely create a new era.

Linglong tire chairman Wang Feng delivered speech at the launching ceremony

Thailand is the first overseas production base of Linglong Company and a new starting point for the future “3+3 Strategy” (3 domestic manufacturing bases and 3 overseas manufacturing bases). It fills in the blanks of exquisite overseas factories and the total project investment is expected. Nearly 700 million U.S. dollars, with an overall capacity of 13.2 million sets of high-performance radial tires annually. Through the construction and operation of the entire project, we have created "four new highs and four breakthroughs":

First, the construction speed has reached a record high. The first-phase project has overcome such unfavorable factors as climate impact, cultural integration, and construction resource shortage. It took 11 months and 19 days to put into full production, creating the “exquisite speed” for overseas plant construction and shortening the construction period. Improve project construction efficiency.

Guests press together to launch the ball

The second is the high level of equipment innovation. The entire production line is fully equipped with world-class high-end production equipment such as calenders, cutting machines, one-step forming machines, and hydraulic vulcanizing machines. It represents the highest level of equipment for today's tire manufacturing, with high precision and stability. ,high degree of automation.

The third is the high level of management, full realization of the two integration, the accumulation of digital kinetic energy, with the SAP system, MES system, as well as the vulcanization group control, intelligent error correction and other advanced management tools to achieve the control of the process control in control , And 100% traceability of quality.

Thailand's first stage vulcanization process

Fourthly, the products are of a high level of innovation, relying on the advantages of independent innovation, focusing on high-tech industrialization, and fully utilizing the patented technologies independently researched and developed by the company and won the “Second Prize for National Scientific and Technological Progress” to realize run-flat tires and snow tires. Serialized production of high-performance products such as green tires is an industrial platform that transforms the company's science and technology into products and products into benefits.

The commissioning of the project marks the all-round advancement of Ling’s internationalization strategy and realizes four breakthroughs in the exquisite internationalization strategy. First, it makes full use of Thailand’s abundant rubber resources and breaks through the bottleneck of raw materials. Second, it fully demonstrates the advantages of Thailand’s trade and breaks through overseas. Trade barriers; Third, give full play to Thailand's location advantage, break through the logistics constraints; fourth is to fully establish an international image and break through the national tire international market brand image.

It is understood that the supply of product orders for the Thai company's first phase project is in short supply, and the second phase of the project has been registered by the National Development and Reform Commission for the completion of production within 3-4 years. By then, Linglong Tire will have a production capacity of 50 million units in 2015 and 90 million units in 2020. In the coming years, Exquisite will take the internationalization as the orientation, unite the superior enterprises in the upstream and downstream industrial chain, integrate global resources, create an alliance of industries with strong alliances and complementary advantages, and accelerate the creation of world-class enterprises.

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