The lack of real leaders in the domestic automotive service market crisis
Mr. Wang bought and installed a "subwoofer" at a car shop in the auto market in southern suburbs of Beijing in October this year. Recently, the "subwoofer" had some quality problems. He wanted to ask the reason at the shop and the shop was closed. Informed to say that the shop's small facade, backward products, has long been operating can not go. It is reported that at present, there are many automotive service stores in the country that were developed by singles in the past. Due to the small size, backward service, and low product quality, they were closed. The lack of a “leader†in the domestic auto service market Mr. Wang’s experience is not an isolated phenomenon. In fact, the status of the “spoken and dissolute†type of domestic automobile service market has been a long time. According to statistics, at present, there are 300,000 companies that have only officially registered car repairs in China. In terms of automotive supplies and services, there are about 9,000 companies that only deal in car beauty. Compared with multinational companies, domestic enterprises are in terms of quantity. Absolute superiority, but most of them are small workshop-type enterprises with individual operations. There are few enterprises with modern enterprise management and modern market competition. The services are single, the scale is limited, the quality of the company is not high, the vicious competition, the order is chaotic, and the market The mechanism and service system are not perfect and lack a true "leader". In late November, at the China Chain Store Service Seminar, the relevant person in charge of the China Chain Store Management Association told the media that at present, there is no leader in the field of automotive aftermarket services in China. Experts from the China Automobile Brand Research Center also told the media that, judging from the current situation, China's auto service industry is still in its infancy and there is still a considerable gap from the world level. Relevant experts believe that in the past five years, China’s auto manufacturing industry has grown at an average annual rate of 24.5%, and it is expected that by 2010, the number of vehicles will reach 56 million, and the supporting auto aftermarket will also become a huge “goldenâ€. "market. According to estimates from relevant experts of the China Association of Automobile Manufacturers' Expert Committee, by 2005, the industrial output value of automotive supplies could reach 42 billion yuan, and the output value of the automobile maintenance industry can reach 40 billion yuan. In the next few years, car beauty, automotive decoration, and car maintenance related to automotive supplies and vehicle maintenance will have a market demand of up to 100 billion yuan. Therefore, the automotive aftermarket is called by economists the largest profit "cheese" in the automotive industry chain. Foreign related analysis shows that in a fully mature international automotive market, car sales and parts supply profits account for approximately 40% of the entire automotive industry's profits, while its after-sales maintenance and other service areas will account for 50% of profits. 60%. According to industry estimates, China's auto service industry is increasing at a rate of 40% every year. At this rate, by 2010, it is forecasted to form a very large-scale market of 1 trillion to 1.5 trillion yuan. Foreign investment in the automotive service market has entered the current large-scale, one of the foreign car service giants entering China. The world's largest car repair chain company, American AC Deco, has said that in the next two to three years, it will develop more than 200 car repair chain stores in China. Japan's yellow hat auto supplies service company just landed on the beach in China last year, and this year it has established more than 100 auto service chain stores nationwide. In June of this year, Bosch launched a new "2004 Bosch Automotive Professional Maintenance Network 200" program in China. Mercedes-Benz launched the "Star Emblem Concept." This concept is an important part of the global strategy for the Mercedes-Benz Unified Customer Service Standard. The aim is to enable Mercedes-Benz owners in China and around the world to enjoy high-quality, global services. The reporter recently participated in the media reporter tire training event organized by Michelin in Shenyang. It is understood that Michelin often organizes such extraordinary activities among its users. At the same time, everyone also visited Michelin's "Changjia Service Chain Store." The company has established more than 100 Chijia service chain stores in all provinces and cities (including Tibet) within 16 months. The characteristics of these chain stores are: unified store image and display standard; high-quality products and professional services; healthy, clean and comfortable consumption environment; enthusiastic training and reasonable car recommendations; Including the replacement of tires, installation of anti-theft devices, car decoration, choice of sound and so on. In fact, Japan, the United States, France, Germany, South Korea and other countries in China's automotive supplies service chain stores have their common characteristics, that is, the appearance of outstanding image, internal service and thoughtful. This and many domestic automotive service shops "a rag to turn around, three folks open a store; users buy goods often spend their eyes, real goods fakes difficult to distinguish," and formed a strong contrast. The crisis in the automotive service market is very obvious. China, a huge market for gold all over the country, has already let cosmopolitan giants coveted. The fact that the domestic auto service industry lacks a true leader tells us that if we do not accelerate the integration, it will inevitably be a crisis. Industry experts pointed out that the automotive service industry has a good momentum of development, but there are currently seven problems: First, the lack of industry management organizations in the automotive service industry; Second, related laws and regulations are not perfect; Third, the industry's standards are not complete; Fourth, The lack of segmentation of automotive beauty products required by the end customer group; Fifth, the customer's awareness and loyalty of the brand is low; Sixth, the current domestic companies lack the "leading" and "little giant", and do not form an overall advantage; seven is the chain Poor business services. With the fulfillment of China's accession terms and the full liberalization of China's auto service trade market, these companies will soon be eliminated from the market due to lagging funds, management, and brand. According to a survey conducted by the US Department of Commerce, 95% of US chain stores are successful in the market, and 65% of independent stores will close within 5 years. At the "China Automotive & Accessories and Decoration Industry Market Trend Summit Forum" held in Zhengzhou not long ago, some government officials stated that developing large-scale companies as the mainstay of chain operations is one of the main directions for the development of automotive supplies services. Experts in the industry analysis believe that if the domestic auto service industry cannot produce a leader in the next year and form a strong chain operation to achieve specialization, standardization, and standardization, then it would be difficult for a domestic company that wants to rush gold in the auto service market. An optimistic situation has emerged. (Fan Zengjun)
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