Winning the main battlefield to achieve Dongfeng dream
On August 19, 2013, the first meeting of Dongfeng Autonomous Passenger Vehicle Development Committee held in Dongfeng Technical Center held in 2013. The meeting heard and reviewed reports on powertrains, energy-saving and new energy passenger vehicles, military vehicles and civilian products. . Xu Ping, chairman and party secretary of Dongfeng Company, pointed out that Dongfeng Motor Co., Ltd. will use the autonomous passenger car business as the main battlefield for development, strengthen technological innovation and product research and development, and continue to overcome difficulties for the realization of the “Three Dongfeng†vision.
Dong Fu Company’s general manager and deputy party secretary Zhu Fushou, the company’s deputy general manager Liu Weidong and the company’s general manager assistant Cai Yong attended the meeting. Liu Weidong chaired the meeting.
Xu Ping fully affirmed the achievements made by the development of Dongfeng’s autonomous passenger car business. He said that Dongfeng’s autonomous passenger car business achieved rapid development under the guidance of the “Dry†D300 strategic target. In the next step, each passenger vehicle business unit must fully realize that the autonomous passenger vehicle business is the main battlefield for Dongfeng's realization of the “three Dongfeng†vision. Only by realizing a large independent business can it realize Dongfeng Meng; it is necessary to strengthen the technological innovation of independent brands. And product R&D, enrich passenger car products and powertrains, develop new energy vehicles, and improve R&D levels; further clarify the self-determined strategy and strengthen large-scale cooperation; pay close attention to the strategy and business arrangement of new energy vehicles and seize the future business. The commanding heights must seize the “4+1†main battlefield of military vehicles and implement the military-to-civilian vehicle project based on the current situation.
Xu Ping pointed out in particular that in terms of self-reliance and large-scale cooperation, it is necessary to give full play to the enthusiasm of the headquarters and the business units. The advancement of each work must be consistent with the headquarters's grand strategy and the actual business unit. It is necessary to take the power of the entire group to build a unified and standardized platform and make the autonomous passenger vehicle bigger.
Zhu Fushou said that the relevant units of Dongfeng Company should make efforts to do a good job in the formulation of the brand strategy, the overall planning of the product line, the unified layout and other related work. In the future, Dongfeng’s self-owned passenger vehicle business will gradually transition to unified management, give full play to the unified planning function of the headquarters, and at the same time, closely combine the large-scale independent business with the development of related business segments.
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