Zhu Fushou: Active participation in the "Belt and Road" strategy Dongfeng is incumbent

In the past nine months, it crossed the four oceans, sailed nearly 40,000 nautical miles, and stopped 11 countries. The Dongfeng team sailed all the way and took the third place in the 2014-2015 season's Volvo Ocean Race, creating a 41-year history of the event. The best result of the Chinese fleet.

　　

Due to the title of “Dongfeng”, the only sailing ship in China, Dongfeng Company, one of the largest auto groups in China, also won a lot. But for Dongfeng, who is committed to “going out”, the end of the current Volvo Ocean Race does not mean an end but just a beginning.

“Of course the performance is very proud, but more importantly, the value of Chinese brands is spread overseas. The purpose of Dongfeng's participation in the Volvo Yacht Race was to tell the world about Dongfeng and let the world know about the east wind.” General Manager Dongfeng, Dongfeng Commercial Vehicle Chairman Zhu Fushou said in an interview with reporters.

For Dongfeng Company, which has a history of more than 40 years, “creating an internationalized world facing the world” has always been an important part of Dongfeng Dream. From establishing a strategic partnership with PSA to forming a strategic alliance with the Volvo Group, including the establishment of a sales company in Southeast Asia, all of these are strategic layouts with a global outlook and a world of chess.

To participate in the Volvo Ocean Race is to maximize the spread of the Dongfeng brand and enhance the Dongfeng brand value.

The first time to participate in the Sailing Regatta won the good results of the third runner-up, which brought unexpected results to the promotion of the Dongfeng brand value. This encourages the implementation of Dongfeng’s overseas strategy. The Volvo Ocean Race will pass through the country and the port and will become Dongfeng’s future market.

More importantly, Dongfeng Motor Co., Ltd. participates in the "go global" strategy by participating in the Volvo Ocean Race and is highly in line with the national "One Belt and One Road" strategy.

“As a central company, Dongfeng Company has the responsibility and obligation to actively participate in the promotion of the national 'Belt and Road' strategy. Dongfeng will use the key countries and key regions of the “One Belt and One Road” as a key market for strategic planning. At the same time, it will also Make full use of the resources of international partners to link the 'Belt and Road' markets and regions to better explore the international market,” said Zhu Fushou.

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