2008 Liberation Truck Marketing "Ready to Come"

The “multi-pronged approach” for monetary tightening, rising oil prices, China's 3 emission standards, and weight-based charges

In many analysis of the auto market in 2008, industry experts generally believe that the country’s compression of infrastructure scale and adopting a moderately tight monetary policy have a certain impact on the continued rise of the commercial vehicle market at a high growth rate in 2007; Second, the rise in oil prices, and the implementation of the country's 3 emission standards on July 1, 2008, and the expansion of the nationwide toll-by-weight policy, will be a great challenge to the technical upgrading capabilities of commercial vehicle companies. In this regard, as the leader in the domestic truck market, how will FAW Liberation respond?

On January 8, 2008, FAW Trading Corporation held the “Liberation 2008 Business Conference” in Boao, Hainan. Zhao Fangkuan, Party Secretary of FAW Group Corporation, stated clearly that with the increase of production capacity, the truck market competition will be very intense in 2008. The market growth rate will be lower than that in 2007. FAW will give liberation brand support in consumer credit, product research and development, and personnel training, and will spare no effort to ensure that truck sales continue to grow.

In 2007, Liberation Trucks laid the foundation for the breakthrough in 2008 through technological upgrading and market expansion.

At the end of 2006, FAW Group put forward the slogan of “concentrating superior resources and playing a good battle for liberation and breakthrough” for the “Eleventh Five-Year Plan” development goals. In 2007, the first battle of Liberation “Breakthrough Campaign” was a success: a total of 156,000 heavy-duty trucks were sold by FAW Group, an increase of 27% year-on-year; among them, FAW Trading Corporation sold 128,000 vehicles, an increase of 40% year-on-year, which was in sync with the industry growth. In 2007, the liberation brand's share in the tractor market reached 26%, and its share in the truck market reached 23%, ranking first in the industry. In the year of liberation, through the enhancement of system capabilities, in order to respond to changes in the market environment in 2008, the following two aspects were laid.

The first is to explore market segments and reduce the adverse impact on the truck market caused by changes in macroeconomic policies. In 2007, Liberation of Aowei Heavy Dump Trucks, Liberation of Small Taurus Economic Dump Trucks and other products were put on the market, and the Liberation Detachment Platform was strengthened. The marketing concept of providing highly specialized transport tools was introduced. FAW Liberated to change the regulations of limited load and market demand, introduced Converse, Aowei series 6×2 tractors, Converse lightweight 6×4 tractors, Converse 8×2 and lightweight 8×4 cargoes. Cars and other regulatory adaptable products have seized market opportunities.

The second is represented by the development of the J6 replacement heavy truck platform. Liberated trucks have formed system advantages in terms of emissions, fuel economy, and efficient transportation, and have technical reserves for adapting to the 2008 policy and energy environment. In 2007, the Liberation Service team completed the service technical preparation for the State 3 products and provided guarantee for the market promotion in 2008.

?? Liberation in 2008 to prepare for the war

At the Liberation 2008 Business Conference, Xu Xiangzhi, party secretary of the newly-reigned FAW Jiefang Automobile Co., Ltd., deputy general manager and general manager of FAW Trade Corporation, announced that taking the development achievements of 2007 as an opportunity, the liberation and breakthrough campaign in 2008 will Develop in depth. According to the overall growth trend of the truck market, FAW will mobilize its advantageous resources and strive to make breakthroughs in the following areas:

First, continue to expand sales. In 2008, the sales target for liberation trucks was 130,000 vehicles, of which 12,000 were exported vehicles.

Currently, the liberation truck power covers 120 to 460 horsepower, making it the most complete and best-quality truck brand in China. In 2008, FAW Liberation will continue to avoid the adverse impact of shrinking infrastructure investment while meeting the differentiated needs of customers in market segments and regional markets. The liberation of Aowei tractors and dump trucks will launch road and engineering models, respectively. Liberated light-weight trucks and dump trucks that meet the current regulatory environment will also be launched in 2008.

In order to increase the export of liberation trucks, FAW has authorized two distributors in Xinjiang and Heilongjiang to operate the export vehicle business under the approval of relevant state ministries and commissions.

Second, with the implementation of relevant policies and regulations, the technological advantage of liberating products in the target countries3, overall fuel economy, and weight reduction will be turned into market advantages.

In 2008, the liberation of J4, J5 series to be fully upgraded to J5, J6 platform, which, J5 series is still a pillar product, J6 mainly into the high-end logistics market. Using the results of the liberation of the development of the J5 and J6 platforms, the liberation trucks will achieve a full-scale technological transformation and will be able to adapt to the standardization of toll-by-weight and national 3 standards.

Third, in the aspect of marketing system construction, Liberation will adopt the in-depth application of the TDS system, reduce inventory, implement the subscription payment system at the right time, improve the level of program management, and implement sub-net sales to increase the sales volume of individual outlets.

At the business conference, Zhao Fangkuan clearly stated on behalf of FAW Group that it strongly supported the liberation of trucks in terms of consumer credit, import and export business, and continuous improvement of products. Since the bank’s financial services to manufacturing companies also began to be restricted in 2008, FAW Finance will increase its credit support for liberation dealers. According to the reality that the liberation products are still in the stage of market introduction, FAW will continue to invest unilaterally in R&D expenses to support the liberation of bigger and stronger.

At this year's business conference, FAW-China Trade Co., Ltd. commended dozens of outstanding dealers and service providers such as Tangshan Jidong Dongfang Jiefang Automobile Sales Service Co., Ltd.
View related topics: liberate J6 offline brings China's high-end heavy truck era

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