2014 Mobil Blackhead "enduring power, who is overlord?"

Recently, the Mobil Blackhead National Truck Roadshow 2014 and the "Long-lasting Power, Who is Overlord" event, sponsored by ExxonMobil's commercial vehicle lubricant brand, Mobil Blackhead, have successfully concluded at the Shanghai Steel City Parking Lot. This event, designed specifically for the majority of truck drivers in China, communicates with users through exciting activities such as road show interactions and online selections. This helps truck drivers improve vehicle performance and comprehensively protect the engine, so they can easily navigate the north and south of the country.

In 2014, the Mobil Blackhead National Truck Roadshow took place for seven months and 50 roadshows were held, covering a total of 28 cities across the country, attracting nearly 10,000 drivers to attend. At the same time, Exxon Mobil dealers also held more than 300 road shows or booth activities in more than 80 cities, extending the experience of the engine mobilization of the Meifu Black Overlord for nearly 90 years to more truck drivers and providing them with a sharing experience. And a platform to show personality. A total of 144 truck owners conquered the audience with their own true stories and won the title of “Mobil Black Vault's Enduring Power Overlord”.

2014 Mobil Blackhead "enduring power, who is overlord?"

"This year's event went to all parts of the country and into the daily life of the truck drivers, which made us take a big step forward in understanding the users. The personal experiences and wonderful stories shared by the truck drivers made us understand the users more. Demand and the day-to-day challenges they face.” Lin Wensheng, market manager for Asia Pacific for ExxonMobil Commercial Vehicle Lubricants, said: “Mobil Black Vault will continue to improve and improve product performance based on these experiences, providing truck drivers with more comprehensive and lasting results. The engine protection has become their trusted business partner."

In the same period, the online selection activities based on the “lasting power, who is the hegemony?” of media sites are also in full swing and will eventually be completed by the end of the year. The online voting campaign featured 144 driver stories and videos collected during the National Truck Roadshow, sharing the experience of the Meifu Black Fighter testimony with driver maintenance to more peers.

Along with the gradual maturity of the commercial vehicle market and the development of the logistics and transportation industry, the performance and demand of engine maintenance products for truck owners and drivers have also been continuously improved. Various products from Mobil Blackbowl have excellent cleanliness, stability, and abrasion resistance, can improve engine performance and reduce overall maintenance costs, and provide "long-lasting engine power" for truck drivers.

Next year marks the 90th anniversary of the birth of the Black Overlord of Meifu. It is also the 32nd year that Exxon Mobil entered the Chinese market. Exxon Mobil will hold a grand anniversary celebration and accompanied by more exciting activities to give thanks to the majority of users of the Mei Foo Black Lord.

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