·AFP: China's electric vehicle resistance price factor is the bottleneck
According to AFP news, the Chinese government has invested billions of dollars in clean energy to support this industry. It plans to achieve sales targets of 5 million new energy vehicles by 2020. Foreign and Chinese local automakers are pursuing policies. ", plans to significantly increase sales of electric vehicles and hybrid vehicles in China. However, AFP wrote that high prices, lack of basic charging facilities and consumer resistance will become the three “roadblocks†for electric vehicle sales.
Government adjusts electric vehicle development strategy
By the end of 2011, there were about 243 charging stations in China. The Chinese government plans to spend 100 billion yuan in the next 10 years to coordinate the development of electric vehicles in the automotive industry and establish a new energy mechanism.
In 2009, China overtook the United States to become the world's largest auto market, and it has become increasingly important in the context of global economic turmoil against the needs of developed countries. However, in the case of a slowdown in overall sales growth in China, the introduction of clean energy vehicles appears to be somewhat underpowered. Compared with the industry growth rate of 32% in 2010, China's automobile sales in 2011 were 18.51 million units, an increase of only 2.5%.
China had hoped that domestic auto companies would rank among the top electric vehicle manufacturers, but in recent months, considering the technological leadership of foreign companies, they have to rethink this strategy and instead focus on the manufacture of hybrid vehicles. The Chinese government actively supports its domestic auto industry. Therefore, it imposes import tariffs on some cars and SUVs (special zone) models in the United States, and says it will “withdraw support†for foreign-invested companies in this field.
Klaus Paur, director of automotive analysis at Ipsos, a Chinese market research institute, said: "The Chinese government's initial goal was to achieve a leap forward in its automotive industry, but then realized that this target is too high. Currently, China is rethinking the production of (pure) electric vehicles. Strategy, which is why it is investing more money in hybrid vehicles.†However, an industry executive said that the move does not indicate a “big shift†in China’s pursuit of electrification.
Electric vehicle sales status
According to industry estimates, the number of electric and hybrid vehicles in China is about 100,000, which is only a small percentage of the country, and most of them are government vehicles.
BYD, the US investment giant Warren Buffett, began selling its e6 pure electric vehicles to consumers in October 2001. Although the subsidies have been reduced by at least 16%, the price is still as high as 370,000. Yuan ($60,000). According to Zhang Jiankun, sales manager of BYD, “People still have concerns when choosing high-priced cars. For electric vehicles, although the government subsidizes alternative energy vehicles, the lack of charging stations is still a major problem.â€
According to a Shanghai dealer salesman at BYD Auto, in 2011 the store sold only one electric car and two hybrid cars equipped with a conventional internal combustion engine and electric motor.
Car response
Foreign automakers are also promoting the popularity of this new energy vehicle in China. In December 2011, US auto giant GM began exporting Chevrolet Volanda hybrid vehicles to China, which will begin sales in 13 dealerships in eight cities in early 2012. However, the sale of the Volanda lithium battery caught fire in the crash test and is still under investigation by the US Traffic Management Bureau, and its image may be affected. GM said it has taken measures to strengthen its batteries to address its security concerns.
SAIC has launched five new energy-independent models in November. In addition, GM has partnered with the group to develop an electric vehicle. Last year, Ray Bierzynski, executive director of GM China's electrification strategy, told reporters: "It seems that every major car company plans to introduce electric cars."
Kevin Wale, president and business manager of GM China (microblogging), said that when manufacturers enter the electric car, there are some more realistic questions: How fast can we enter? How to solve the existing problems? â€
The popularity of electric vehicles needs to strengthen infrastructure and persuade consumers to buy
The challenges facing China include -- strengthening battery charging infrastructure and convincing consumers to trust the technology. In order to achieve this goal, China has established 15 electric vehicle test zones throughout the country. But in a country where the car culture is only 20 years old and fuel prices are controlled by the government, flashy luxury brands are clearly more attractive.
A consumer who is buying a car said: "For me, the performance of the car is the primary consideration, including the car's power. The new energy car is still immature, and I think the pure electric car can't go far."
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