Apollo launches new fire-fighting equipment brand

On May 7, Apollo, a world-renowned manufacturer of smoke and heat detectors, officially launched the new brand Universal at the 15th International Fire Equipment Technology Exchange Exhibition (China Fire 2013).

"This brand new brand embodies Apollo's long-standing international experience in fire safety and the vitality and vitality of Apollo's China factory," said Danny Burns, Apollo's global managing director. "Over the years, we have established a strong local team in Beijing. The Beijing factory already has the ability to produce high-quality finished products for the global market. We created the Universal brand to better serve the burgeoning demands of emerging markets."

Apollo is the world's leading subsidiary of the British Security, Health and Environment Technology Group. In 2010, Haomai acquired Beijing Luhe Fire-fighting Equipment Co., Ltd., a local Chinese company, and on this basis, founded Apollo (Beijing) Fire Protection Products Co., Ltd. The company produces a variety of Apollo fire products, sold to the Chinese mainland and international markets.

Wang Haijun, general manager of Apollo (Beijing) Fire Products Co., Ltd., said: "Apollo is a world-renowned fire protection brand with a sales network all over the world and capable of responding quickly to market changes. We have found that in countries such as China, Brazil and India The demand for cost-effective fire-fighting equipment is immense; we are launching the Universal brand at the right time based on the timely capture of customer needs.”

Apollo, a new brand of related products has not yet officially launched, it has been a good market feedback. Long-term customers from South America and Southeast Asia have already booked a considerable number of products. Sales of fire-fighting products in China must pass CCC certification, and this process will take some time. Apollo is expected to launch the Universal series in China in the second half of 2014.

Apollo (Beijing) has doubled its sales volume in the past fiscal year (April 2012 to March 2013) and expects to achieve 70% sales growth in the next fiscal year. The research report of IMS Research, an internationally renowned independent market research organization, shows that the fire protection products market in China, Southeast Asia, and Brazil will maintain a compound annual growth rate of more than 10% for five consecutive years; while Western Europe and North America will maintain a relatively stable 4% compound. Annual growth rate. Although the regional growth rate varies greatly, in the foreseeable future, the United States will be the largest market in the world, and its market value is roughly double that of China.

All countries in the world are eager for a higher level of safety and security, and this demand continues to drive the continued growth of the fire protection industry. Wang Haijun believes that as China's social and economic development, the acceleration of urbanization, and the ever-changing urban construction, China's demand for fire protection products has increased year by year. A large number of public spaces and commercial buildings need to be equipped with world-class smoke and heat detectors, which has brought Apollo a huge market demand.

In addition, more and more intelligent buildings also promote the development of fire protection products. The majority of smart buildings have installed a "Building Management System" (BMS) to allow owners to monitor and control heating, lighting, security, and fire protection systems within the building through a simple control system. Apollo specifically introduced the OpenConnect system, which is compatible with the building management system and fully complies with the requirements of the National Fire Operations Regulations.

The Apollo OpenConnect system is currently on display at China Fire 2013. Apollo’s booth was C17A, and Apollo also exhibited a number of best-selling products in the industry. Nigel Trodd, CEO of Halma Elevator Safety and Fire Protection, Danny Burns, Apollo Global Managing Director, and Wang Haijun, Managing Director of Apollo (Beijing) Fire Protection Products Co., Ltd., will introduce the Universal brand to professionals at the Apollo booth and discuss the world together. The development of science and technology in the fire protection industry.

China Fire is the largest international exhibition and technology exchange event for fire equipment in China. The exhibition has a large scale, a large number of audiences, high technology content, wide coverage, and a large turnover. It has received widespread attention and praise from the domestic and foreign fire circles. This year's China Fire will be held from May 7th to 9th, 2013 at the Beijing National Convention Center.