Auto market: Many brands of light-card melee high-end low-end poles are earned

When passenger cars enter the off-season, the Foshan commercial vehicle market has entered the most prosperous time of the year, especially for pickups and light trucks. The Foshan freight market is currently well-stocked and actively responds to the "golden moon" of the freight market.

“Now is the time when the sales of freight cars are most prosperous. This is mainly determined by the buyers of freight cars. The buyers of freight cars are mostly individual private owners and individual transporters, as well as fast-growing SMEs. Before the Spring Festival, this part Most of the groups are cashing in and resolving cash, but after the Spring Festival, they will have plans to purchase transportation tools once they need to expand production. The freight market is just the opposite of the passenger car market.” Foton Motors Omako Sap Legend Branch Deputy general manager Wang Mingliang said.

In the peak season of sales, manufacturers often give dealers sales tasks that are significantly higher than usual. “Our sales mission for this month is more than 200 vehicles, and now we have completed more than half. In the next one-third of the time, we will have to sell at least 80 vehicles to complete sales tasks, which means that we will sell 7 to 8 vehicles a day.” Zhang Yaohong, deputy general manager of the automotive Nanhai Shun Bell said.

At present, there are many brands in Foshan freight market, and domestic major freight brands are sold in Foshan, including Jiangling, Ao Ling, Qingling, JAC, Liberation, Dongfeng, Iveco, Futian, Great Wall, Yangcheng, and Zhengzhou Nissan. However, except for a few brands such as JMC and Qingling, there are few 4S shops in the freight brand, and there is no special market public relations department. This also highlights the need for strengthening the after-sales service and brand publicity in the freight market.

Multi-brand competing to enter the light truck market

In order to welcome the post-holiday peak season, several cargo brands have already or will soon launch new models. Including 2007 Futian Sapp, Gee Ao Teng and other models, Jiangling Motors launched a high-profile 2007 edition of Baodian and Baowei in January this year, followed by the introduction of Jiangling Shunda and an upgraded version of Kaiyun. This series of actions showed that The low-key Jiangling is changing its market strategy. Although the growth rate of Jiangling light trucks last year was far higher than the national average and accounted for more than two-thirds of the market share in the high-end light truck market, it was clearly not satisfied with the pace of expansion in the past year. The launch of Jiangling Shunda means Jiangling. Will begin to storm the mid-end light truck market.

With the increasingly mature and rational trading in the truck market and the increasing regulation of national regulations, high value-added, high-tech trucks will become the mainstream of the market. Therefore, how to ensure quality leadership while achieving intensive management, and early access to market development and other issues will be the key to future industry competition.

Independent brands lead light trucks

In China's light truck industry, less than 20,000 of the 800,000 vehicles sold annually are foreign brands. The competitiveness of independent brands in China's light truck market is self-evident.

At present, as far as the truck market in Foshan is concerned, low-end trucks of 30,000 to 50,000 yuan and mid- to high-end trucks of 110,000 to 120,000 yuan are becoming the mainstream products of the Foshan truck market. With Jiangling, Qingling, Yangcheng, Jianghuai, Futian, Liberation, Dongfeng and other brands. Different from the high-end positioning of Qingling, Jiangling and Yangcheng, brands such as Jianghuai, Dongfeng, Ao Ling, Liberation, etc. are relatively inexpensive, some are between 50,000 and 60,000 yuan, and some are between 30,000 and 50,000 yuan, showing a pattern of polarization. .

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