In the off-season, the construction machinery industry in Wodou strives for steady growth.
"In the near future, there have been numerous incidents in which counterfeit employees of Zoomlion Co., Ltd. have deceived customers and spy on business intelligence in the regions of Xinjiang, Tianjin, Hebei, Beijing, Hubei, Ningxia and Sichuan."
On the evening of May 30, the “Zhenglian Statement issued by Zoomlion Concrete Machinery Branch†suddenly appeared on the HC Construction Machinery Online.
Although the identity of the company’s counterfeiters was not identified, Zoomlion’s Inspectorate told the “Daily Economic News†reporter that the phenomenon of being “impersonated†did exist and it had only recently occurred.
In fact, from the frontline salesman's radical strategy, mutual excavation, to the corporate executives' accusations and even saliva against each other. This year, the competition among many enterprises of construction machinery has become increasingly intense.
Behind the competition, it is difficult to conceal the current status of the industry. With the disappearance of policy dividends, the off-season of the construction machinery industry has arrived ahead of schedule. In this context, a wave of aggressive sales strategies represented by "zero down payment" was successively staged.
However, with the recent national policy focused on "steady growth", the construction machinery industry is expected to "return vitality" in major construction projects such as airports, water conservancy investment construction, water conservancy construction, security housing construction, and urbanization construction.
Crazy "zero down payment"
In mid-May, the reporter of “Daily Economic News†took the position of “a buyer of a small construction company†(who wants to purchase 15 concrete tank mixers with a volume of 12 tanks) and contacted two giants of construction machinery – Zhonglian. Heavy industry and Xugong Machinery sales system, they all said they can "zero down payment" car purchase.
Chen Gang (a pseudonym), a sales manager of Zoomlion’s branch, made it clear that if the mortgage is purchased, the down payment is 20% under normal circumstances, but if you really want to buy it, you can do “zero down paymentâ€.
According to a report sent by Chen Gang, taking a mixer that quoted 460,000 yuan as an example, the normal mortgage down payment is 20%, or 92,000 yuan.
For this part of the first payment, Chen Gang said, "I asked the company to advance to you."
Chen said that in the 460,000 yuan car price, 92,000 yuan advanced by the company (accounting for 20%) could not accept the interest of the buyer, and the buyer only had to pay a bank loan of 368,000 yuan (80%). Interest can be.
"If you have 15 mixers ready for 400,000 yuan in cash, you can send the car to you and give you 1 year of insurance, so you don't need to buy insurance when you are on the card." Chen Gang said that this 400,000 yuan is mainly used for cash. It costs only about 10 days to pay the fees and other expenses from order placement to pick up.
When the reporter proposed that “the conditions of other companies are more attractiveâ€, Chen Gang immediately threw out a “bigger gift packageâ€: “How about 16 cars (for preparation) 200,000?â€
Similarly, XCMG's sales staff also "operated" out "zero down payment."
"Daily Economic News" reporter through the XCMG official website of the customer service staff, contact the company's director of an office Mr. Xu. After hearing the purchase intent, he sent a "Xugong 6×4 Mixer Everbright Bank Mortgage Plan", a Xugong 6×4 mixer with a net car price of 413,200 yuan, and the package price was 512,200 yuan.
Mr. Xu said that if mortgage purchases are used, a down payment of 30%, or $123,600, is normally required. In addition, about 80,000 yuan will be paid for the deposit, guarantee fee, loan handling fee, GPS equipment fee, and license fee.
However, if the funds are insufficient, it can also be operated as a "zero down payment." In this case, the loan amount of the above model is also “70%,†which is 495,000 yuan, and the loan amount is the all-inclusive price of the bag and bag fee.
The package price of 51.02 million yuan car, why the total price "soared" to 707,143 yuan? Mr. Xu explained that this is actually a way of operating a “zero down payment†loan. “It is to increase the price of the car and to make more loans.â€
The reporter was informed that "zero down payment" has long been an open secret of the construction machinery industry.
Increased vicious competition
"Daily Economic News" reporter found that "zero down payment" and other issues related to the price strategy is only the tip of the iceberg in the construction machinery industry sales, the first-line salesmen excavation walls, "spy spy" and other techniques are also popular.
In the salesman of a number of engineering machinery that the reporter had contacted in the past few days, some salesmen had reached a “condition†for the reporter to be able to split the commission for the transaction.
Therefore, it is not surprising that the "Zhonglian Heavy Machinery Concrete Machinery Branch issued a strict statement" at the beginning of this article.
The statement also revealed that in the afternoon of May 5th, 2012, the competitor’s employees were found on the construction site of a client in Yizhuang, Beijing, and they were discovered on the spot when posing as Zoomlion’s headquarters staff. They were spotted and the police station in Beijing’s Yizhuang Boxing Station quickly sent out an alert and sent a message. This person. The case is still under investigation.
Afterwards, the reporter called Zoomlion and the company’s Inspectorate said that the phenomenon of being “impersonated†did exist and it only began to happen in the near future.
When reporters asked which company's people were posing, the Inspectorate said: "Competitors, in the engineering machinery industry, I am not able to directly say which one is."
For further confirmation, the reporter also contacted the head of media of Zoomlion. The responsible person stated that a clear answer will be given later on. However, as of press time, the reporter did not receive any reply from the company.
In fact, the means of competition among construction machinery companies is far more than this, and it has a long history. In the past few years, "XCMG Blog Gate" and "Zoomlion SMS Gate" successively appeared in newspapers. Behind these incidents, related companies also called nicknames "having behind the scenes."
More information shows that in order to compete for customers, the first-line salesman in the construction machinery industry has also been boxing. On January 9 last year, Chen, a salesman of Hubei, a construction machinery giant, was detained by the Zhanjiaji police station in Wuhan, Hubei Province for 15 days. The cause of the incident was Chen’s loss of a large business order, resentment, and revenge on the salesman of another company that beat the business.
In response to various chaos in the industry, in October last year, Xu Min, chairman of XCMG, bluntly stated at the first global engineering machinery industry conference: “What I hate most is always stealing people’s stuff, and always trying to resort to unscrupulous competition. This is not good. This violates the Chinese people's moral ideology and culture, and it also violates the ideology, ethics, and culture of the industry. I feel that such competition is not conducive to the development of enterprises and is not conducive to the development of the industry."
Financial data report
The "4 trillion yuan" feast that was triggered by the international financial crisis in 2008 once allowed construction machinery companies to enjoy a great meal.
According to statistics, after becoming the world’s number one in terms of sales in 2007, the Chinese market has become the largest engineering machinery market in the world in both sales and sales.
However, from 2011 onwards, with the disappearance of policy dividends, construction machinery companies have had to “take care of their headsâ€. In the first quarter of last year, the industry continued its previous sales frenzy, but since April, due to over-promotion, coupled with tightening credit policy, the market has come early in the off-season.
In the first quarter of this year, six representative construction machinery companies, including Zoomlion, XCMG, Liugong, Shantui, and Xiagong, achieved a revenue of only 42.76 billion yuan, a year-on-year decrease of 12.5%, and a net profit of 6.1 billion yuan. The year-on-year decline was 11.3%.
Based on the reality that "cakes" have been compressed, a wave of aggressive sales strategies represented by "zero down payment" has been successively staged. However, the "sequel" of radical sales strategies has begun to appear.
The 2011 annual report of Zoomlion and Xugong Machinery, which were released in April this year, showed that the growth rates of accounts receivable of these two companies were all higher than those of net profit growth. Among them, Zoomlion accounts receivable reached 11.658 billion yuan, an increase of 67.81%; Xugong Machinery's accounts receivable at the end of last year was 9.772 billion yuan, an increase of 148.36%.
At the same time, the average net interest rate of the 13 listed companies of construction machinery fell to 7.38%, far below the average of 12.13% of the machinery and equipment industry, of which 10 were already below 10%. From the perspective of gross margins, the downward trend of construction machinery has also been highlighted, not only for three consecutive years of decline, compared to 28.52% in 2010, and last year's gross margin fell below 27%.
In addition to the worrying financial situation, some real negative impacts have also begun to become problems that these companies have to face.
For example, after the "breaking door" was exposed in Jiuquan, Gansu, in October last year, Zoomlion's financial leasing model also suffered from external skepticism; Xugong Machinery began to experience "revenue holders", its 2011 annual report, "bad debt reserve balance" One has reached 37.47 million yuan, of which Jiayuguan Litian Machinery Co., Ltd.'s total of 1.7952 million yuan is fully accrued, Zibo Gulf Economic and Trade Co., Ltd.'s 24 million yuan accounts receivable with 20%, due to all "overdue"... ...
Need to be industry norms
At the 5th China Credit International - Moody's Annual Credit Risk Conference held on May 29th, Niu Xin, Senior Analyst of the Rating Department of China Chengxin International, reminded that the structural risk of the entire construction machinery industry is increasing.
However, the president of Sany thinks that the current competition in the construction machinery industry is still at a healthy level.
"I paid attention to Huawei's 2011 annual report. It sold more than 200 billion yuan, and its profit was only over 10 billion yuan, and its profit margin was less than Sany. We only have a quarter of its sales." Say industry competition, from the perspective of the entire environment, construction machinery industry environment is fairly benign, profitability can also be, look at home appliances, automobiles and other industries, almost no profit.†Xiangwen Bo told the “Daily Economic News†reporter.
In the opinion of Wenbo, construction machinery is still a differentiated competition, and the homogenization competition is relatively low, and customers can feel the difference in products. The steel industry is not the same, rolling out something similar.
However, Wang Min hopes to use the power of industry associations to change the current status quo. He once expressed the hope that the Chinese construction machinery industry can be like the industrial order of the United States, Japan, and European countries. Industry associations can formulate some binding rules to promote self-discipline in the industry and thus form a benign competitive environment.
In response, Su Zimeng, secretary general of the China Construction Machinery Industry Association, told the reporter of the “Daily Economic News†that in terms of the association, he definitely opposes vicious competition. For this reason, the Association also issued the “Convention on the Self-Discipline of China Construction Machinery Industryâ€. The overall implementation is not bad.
"Zero down payment such aggressive sales phenomenon is difficult to eliminate for a time, but the more critical issue is not the zero down payment itself, but the risk can not be controlled, from now on, (zero down payment) the final result is likely to be no problem." Su Zimeng said .
"I hope that this industry can stay away from vicious competition and build a healthy competitive order, otherwise the long-term recession of the home appliance industry will occur. This is not good for anyone," Xiang Wenbo called.
Warming up opportunity
It is worth mentioning that the recent national capital investment in infrastructure has been renewed. It is considered by many people in the industry as an opportunity for the industry to recover.
On May 23, Premier Wen Jiabao presided over the State Council executive meeting and sent a clear signal: It is necessary to implement the overall tone of steady progress, adhere to the implementation of a proactive fiscal policy and a prudent monetary policy, and place steady growth on a more important position.
In the strong winds of “stabilizing growth†as a result of the warm policy of the national policies, various construction sites such as the “Tie Gongji†across the country have slowly been opened.
Among these large-scale engineering projects, construction machinery including shovel transportation machinery, lifting machinery, pumping machinery, piling machinery, and road surface machinery are indispensable construction machines. After the "4 trillion yuan" investment was started in 2009, the construction machinery was pulled out of the capital market to go through a wave of magnificent market.
Now, with another batch of financial funds in place, starting from May and June, the growth of infrastructure investment represented by airports, railways, highways, etc., is expected to pick up quickly, and construction machinery or Dongshan will rise again.
Similarly, in the area of ​​water conservancy construction, the construction machinery industry is also promising. The data shows that in 2011, the national water conservancy investment reached 345.2 billion yuan, and the average annual water conservancy investment is expected to reach 400 billion yuan in the next 10 years.
Water conservancy construction will surely accompany the construction of the project. Therefore, in the next decade, a total investment of 400 billion yuan in water conservancy construction will directly drive the demand for construction machinery such as excavators, loaders, bulldozers, and cranes, accompanied by the commencement of water conservancy projects. Construction machinery will also use this to open up another huge space for development.
In addition, the country decided to vigorously develop the construction of social security housing. Over the years, the real estate market has always been the “main battlefield†for construction machinery products, especially concrete equipment, earth and stone machinery, and pile-working machinery. The demand can even account for 30% to 40% of annual product sales. In the past few years, it has flourished. The real estate industry has made great contributions to the rapid growth of the construction machinery industry.
Today, the Central Government has invested large amounts in the construction of affordable housing, and the construction machinery industry may usher in a new round of development opportunities.
Although from the data, the sales situation of the construction machinery industry in May is still unsatisfactory, but I believe that as the policy is gradually transferred to place, "major public funds" and other large-scale infrastructure investment in an all-round warmer, construction machinery will gradually recover, turning point is expected Appeared in June, and the point of significant improvement is expected to occur in the first half of next year.
However, an analyst who did not wish to be named told reporters that even if the industry climate is picking up, the status quo of vicious competition is difficult to change. “This is more of a question of the competitive environment between companies. It has nothing to do with the market. It needs some more. Restrictive terms come into play."
On the evening of May 30, the “Zhenglian Statement issued by Zoomlion Concrete Machinery Branch†suddenly appeared on the HC Construction Machinery Online.
Although the identity of the company’s counterfeiters was not identified, Zoomlion’s Inspectorate told the “Daily Economic News†reporter that the phenomenon of being “impersonated†did exist and it had only recently occurred.
In fact, from the frontline salesman's radical strategy, mutual excavation, to the corporate executives' accusations and even saliva against each other. This year, the competition among many enterprises of construction machinery has become increasingly intense.
Behind the competition, it is difficult to conceal the current status of the industry. With the disappearance of policy dividends, the off-season of the construction machinery industry has arrived ahead of schedule. In this context, a wave of aggressive sales strategies represented by "zero down payment" was successively staged.
However, with the recent national policy focused on "steady growth", the construction machinery industry is expected to "return vitality" in major construction projects such as airports, water conservancy investment construction, water conservancy construction, security housing construction, and urbanization construction.
Crazy "zero down payment"
In mid-May, the reporter of “Daily Economic News†took the position of “a buyer of a small construction company†(who wants to purchase 15 concrete tank mixers with a volume of 12 tanks) and contacted two giants of construction machinery – Zhonglian. Heavy industry and Xugong Machinery sales system, they all said they can "zero down payment" car purchase.
Chen Gang (a pseudonym), a sales manager of Zoomlion’s branch, made it clear that if the mortgage is purchased, the down payment is 20% under normal circumstances, but if you really want to buy it, you can do “zero down paymentâ€.
According to a report sent by Chen Gang, taking a mixer that quoted 460,000 yuan as an example, the normal mortgage down payment is 20%, or 92,000 yuan.
For this part of the first payment, Chen Gang said, "I asked the company to advance to you."
Chen said that in the 460,000 yuan car price, 92,000 yuan advanced by the company (accounting for 20%) could not accept the interest of the buyer, and the buyer only had to pay a bank loan of 368,000 yuan (80%). Interest can be.
"If you have 15 mixers ready for 400,000 yuan in cash, you can send the car to you and give you 1 year of insurance, so you don't need to buy insurance when you are on the card." Chen Gang said that this 400,000 yuan is mainly used for cash. It costs only about 10 days to pay the fees and other expenses from order placement to pick up.
When the reporter proposed that “the conditions of other companies are more attractiveâ€, Chen Gang immediately threw out a “bigger gift packageâ€: “How about 16 cars (for preparation) 200,000?â€
Similarly, XCMG's sales staff also "operated" out "zero down payment."
"Daily Economic News" reporter through the XCMG official website of the customer service staff, contact the company's director of an office Mr. Xu. After hearing the purchase intent, he sent a "Xugong 6×4 Mixer Everbright Bank Mortgage Plan", a Xugong 6×4 mixer with a net car price of 413,200 yuan, and the package price was 512,200 yuan.
Mr. Xu said that if mortgage purchases are used, a down payment of 30%, or $123,600, is normally required. In addition, about 80,000 yuan will be paid for the deposit, guarantee fee, loan handling fee, GPS equipment fee, and license fee.
However, if the funds are insufficient, it can also be operated as a "zero down payment." In this case, the loan amount of the above model is also “70%,†which is 495,000 yuan, and the loan amount is the all-inclusive price of the bag and bag fee.
The package price of 51.02 million yuan car, why the total price "soared" to 707,143 yuan? Mr. Xu explained that this is actually a way of operating a “zero down payment†loan. “It is to increase the price of the car and to make more loans.â€
The reporter was informed that "zero down payment" has long been an open secret of the construction machinery industry.
Increased vicious competition
"Daily Economic News" reporter found that "zero down payment" and other issues related to the price strategy is only the tip of the iceberg in the construction machinery industry sales, the first-line salesmen excavation walls, "spy spy" and other techniques are also popular.
In the salesman of a number of engineering machinery that the reporter had contacted in the past few days, some salesmen had reached a “condition†for the reporter to be able to split the commission for the transaction.
Therefore, it is not surprising that the "Zhonglian Heavy Machinery Concrete Machinery Branch issued a strict statement" at the beginning of this article.
The statement also revealed that in the afternoon of May 5th, 2012, the competitor’s employees were found on the construction site of a client in Yizhuang, Beijing, and they were discovered on the spot when posing as Zoomlion’s headquarters staff. They were spotted and the police station in Beijing’s Yizhuang Boxing Station quickly sent out an alert and sent a message. This person. The case is still under investigation.
Afterwards, the reporter called Zoomlion and the company’s Inspectorate said that the phenomenon of being “impersonated†did exist and it only began to happen in the near future.
When reporters asked which company's people were posing, the Inspectorate said: "Competitors, in the engineering machinery industry, I am not able to directly say which one is."
For further confirmation, the reporter also contacted the head of media of Zoomlion. The responsible person stated that a clear answer will be given later on. However, as of press time, the reporter did not receive any reply from the company.
In fact, the means of competition among construction machinery companies is far more than this, and it has a long history. In the past few years, "XCMG Blog Gate" and "Zoomlion SMS Gate" successively appeared in newspapers. Behind these incidents, related companies also called nicknames "having behind the scenes."
More information shows that in order to compete for customers, the first-line salesman in the construction machinery industry has also been boxing. On January 9 last year, Chen, a salesman of Hubei, a construction machinery giant, was detained by the Zhanjiaji police station in Wuhan, Hubei Province for 15 days. The cause of the incident was Chen’s loss of a large business order, resentment, and revenge on the salesman of another company that beat the business.
In response to various chaos in the industry, in October last year, Xu Min, chairman of XCMG, bluntly stated at the first global engineering machinery industry conference: “What I hate most is always stealing people’s stuff, and always trying to resort to unscrupulous competition. This is not good. This violates the Chinese people's moral ideology and culture, and it also violates the ideology, ethics, and culture of the industry. I feel that such competition is not conducive to the development of enterprises and is not conducive to the development of the industry."
Financial data report
The "4 trillion yuan" feast that was triggered by the international financial crisis in 2008 once allowed construction machinery companies to enjoy a great meal.
According to statistics, after becoming the world’s number one in terms of sales in 2007, the Chinese market has become the largest engineering machinery market in the world in both sales and sales.
However, from 2011 onwards, with the disappearance of policy dividends, construction machinery companies have had to “take care of their headsâ€. In the first quarter of last year, the industry continued its previous sales frenzy, but since April, due to over-promotion, coupled with tightening credit policy, the market has come early in the off-season.
In the first quarter of this year, six representative construction machinery companies, including Zoomlion, XCMG, Liugong, Shantui, and Xiagong, achieved a revenue of only 42.76 billion yuan, a year-on-year decrease of 12.5%, and a net profit of 6.1 billion yuan. The year-on-year decline was 11.3%.
Based on the reality that "cakes" have been compressed, a wave of aggressive sales strategies represented by "zero down payment" has been successively staged. However, the "sequel" of radical sales strategies has begun to appear.
The 2011 annual report of Zoomlion and Xugong Machinery, which were released in April this year, showed that the growth rates of accounts receivable of these two companies were all higher than those of net profit growth. Among them, Zoomlion accounts receivable reached 11.658 billion yuan, an increase of 67.81%; Xugong Machinery's accounts receivable at the end of last year was 9.772 billion yuan, an increase of 148.36%.
At the same time, the average net interest rate of the 13 listed companies of construction machinery fell to 7.38%, far below the average of 12.13% of the machinery and equipment industry, of which 10 were already below 10%. From the perspective of gross margins, the downward trend of construction machinery has also been highlighted, not only for three consecutive years of decline, compared to 28.52% in 2010, and last year's gross margin fell below 27%.
In addition to the worrying financial situation, some real negative impacts have also begun to become problems that these companies have to face.
For example, after the "breaking door" was exposed in Jiuquan, Gansu, in October last year, Zoomlion's financial leasing model also suffered from external skepticism; Xugong Machinery began to experience "revenue holders", its 2011 annual report, "bad debt reserve balance" One has reached 37.47 million yuan, of which Jiayuguan Litian Machinery Co., Ltd.'s total of 1.7952 million yuan is fully accrued, Zibo Gulf Economic and Trade Co., Ltd.'s 24 million yuan accounts receivable with 20%, due to all "overdue"... ...
Need to be industry norms
At the 5th China Credit International - Moody's Annual Credit Risk Conference held on May 29th, Niu Xin, Senior Analyst of the Rating Department of China Chengxin International, reminded that the structural risk of the entire construction machinery industry is increasing.
However, the president of Sany thinks that the current competition in the construction machinery industry is still at a healthy level.
"I paid attention to Huawei's 2011 annual report. It sold more than 200 billion yuan, and its profit was only over 10 billion yuan, and its profit margin was less than Sany. We only have a quarter of its sales." Say industry competition, from the perspective of the entire environment, construction machinery industry environment is fairly benign, profitability can also be, look at home appliances, automobiles and other industries, almost no profit.†Xiangwen Bo told the “Daily Economic News†reporter.
In the opinion of Wenbo, construction machinery is still a differentiated competition, and the homogenization competition is relatively low, and customers can feel the difference in products. The steel industry is not the same, rolling out something similar.
However, Wang Min hopes to use the power of industry associations to change the current status quo. He once expressed the hope that the Chinese construction machinery industry can be like the industrial order of the United States, Japan, and European countries. Industry associations can formulate some binding rules to promote self-discipline in the industry and thus form a benign competitive environment.
In response, Su Zimeng, secretary general of the China Construction Machinery Industry Association, told the reporter of the “Daily Economic News†that in terms of the association, he definitely opposes vicious competition. For this reason, the Association also issued the “Convention on the Self-Discipline of China Construction Machinery Industryâ€. The overall implementation is not bad.
"Zero down payment such aggressive sales phenomenon is difficult to eliminate for a time, but the more critical issue is not the zero down payment itself, but the risk can not be controlled, from now on, (zero down payment) the final result is likely to be no problem." Su Zimeng said .
"I hope that this industry can stay away from vicious competition and build a healthy competitive order, otherwise the long-term recession of the home appliance industry will occur. This is not good for anyone," Xiang Wenbo called.
Warming up opportunity
It is worth mentioning that the recent national capital investment in infrastructure has been renewed. It is considered by many people in the industry as an opportunity for the industry to recover.
On May 23, Premier Wen Jiabao presided over the State Council executive meeting and sent a clear signal: It is necessary to implement the overall tone of steady progress, adhere to the implementation of a proactive fiscal policy and a prudent monetary policy, and place steady growth on a more important position.
In the strong winds of “stabilizing growth†as a result of the warm policy of the national policies, various construction sites such as the “Tie Gongji†across the country have slowly been opened.
Among these large-scale engineering projects, construction machinery including shovel transportation machinery, lifting machinery, pumping machinery, piling machinery, and road surface machinery are indispensable construction machines. After the "4 trillion yuan" investment was started in 2009, the construction machinery was pulled out of the capital market to go through a wave of magnificent market.
Now, with another batch of financial funds in place, starting from May and June, the growth of infrastructure investment represented by airports, railways, highways, etc., is expected to pick up quickly, and construction machinery or Dongshan will rise again.
Similarly, in the area of ​​water conservancy construction, the construction machinery industry is also promising. The data shows that in 2011, the national water conservancy investment reached 345.2 billion yuan, and the average annual water conservancy investment is expected to reach 400 billion yuan in the next 10 years.
Water conservancy construction will surely accompany the construction of the project. Therefore, in the next decade, a total investment of 400 billion yuan in water conservancy construction will directly drive the demand for construction machinery such as excavators, loaders, bulldozers, and cranes, accompanied by the commencement of water conservancy projects. Construction machinery will also use this to open up another huge space for development.
In addition, the country decided to vigorously develop the construction of social security housing. Over the years, the real estate market has always been the “main battlefield†for construction machinery products, especially concrete equipment, earth and stone machinery, and pile-working machinery. The demand can even account for 30% to 40% of annual product sales. In the past few years, it has flourished. The real estate industry has made great contributions to the rapid growth of the construction machinery industry.
Today, the Central Government has invested large amounts in the construction of affordable housing, and the construction machinery industry may usher in a new round of development opportunities.
Although from the data, the sales situation of the construction machinery industry in May is still unsatisfactory, but I believe that as the policy is gradually transferred to place, "major public funds" and other large-scale infrastructure investment in an all-round warmer, construction machinery will gradually recover, turning point is expected Appeared in June, and the point of significant improvement is expected to occur in the first half of next year.
However, an analyst who did not wish to be named told reporters that even if the industry climate is picking up, the status quo of vicious competition is difficult to change. “This is more of a question of the competitive environment between companies. It has nothing to do with the market. It needs some more. Restrictive terms come into play."
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