Bridgestone 2012 "I Love Tire Baby Tour" National Thematic Tour Show Launched in Shanghai

Recently, the Bridgestone 2012 "I LoveTire Baby Tour " national tour of safety and environmental protection began in Shanghai's Westgate Plaza. This is another new concept of " tire theme feast" that Bridgestone (China) has created for the majority of consumers following the trip to the national city of ECOPIA last year to welcome the upcoming 4.22 world. The Earth Day.

As a global tire leader with a strong sense of social responsibility, Bridgestone has been adhering to the philosophy of "co-existence and safety with the environment," and it runs through the company's internal and external activities. The "I LoveTire Tour to Love the Child" national tour exhibition is centered on the two major themes of "safety" and "environmental protection". It aims to help consumers correctly understand the important value of tires in the automobile life, and inspires car owners to think positively. How to maintain a balanced and harmonious relationship with the tires. The first stop of the tour, the Shanghai Meilong Town Square event site set up a fun and participatory flash interactive game area, allowing visitors to easily master the daily safety and environmental driving skills in the game; tricycle experience area, passionate Participants eagerly tried to assemble green song tires and tricycles equipped with ordinary tires. They said that environmental protection tires are more effortless to ride, and they are very impressive. Specially-designed TCS, tire safety testing, is not only easy for car owners. Learned the daily maintenance knowledge of the tire, and can also accept the TCS tire safety inspection service* at the special place near the venue. In addition, the product display area has moved the real road to the site of the event, with the gorgeous display of the four passenger car tire series of Bridgestone, Power Man, Green Song, and Tairan under Bridgestone, vividly demonstrating through different roads. Different performance requirements of tires to help participants choose the most suitable for their own personalized tires.

In the development of the Chinese market, Bridgestone always puts "user demand" first. As early as in 2008, Bridgestone began to implement an "anthropomorphic naming" strategy for its passenger vehicle brand, which allows consumers to see at a glance the scope of application of the goods. Including the "Waitzu" sports series that are based on the pursuit of the limits of sports and enjoying a higher driving experience, taking into consideration the "green song companion" environmental protection series of energy saving, fuel saving and safe driving, and the pursuit of a perfect combination of comfort and maneuverability. The four major brands, namely the Comfort Series and the “Power Man” off-road series that cover all road conditions and have strong toughness, have all achieved localization and have been consistently favored and recognized by Chinese consumers. Among them, the Green Song companion product is highly praised by consumers for its high efficiency, energy saving, safety and environmental protection characteristics. Since its listing in 2010, it has continued to sell well and has become a veritable “environmental model” for the Chinese tire market. This is Bridgestone's mission of “corporate society with the highest quality”. Since entering the Chinese market in 1999, it has been committed to bringing the most advanced technology and the highest quality products to China.

In another development, the Bridgestone 2012 “ILoveTire Baby Love Tour” national security and environmental protection exhibition will be launched in 15 large and medium-sized cities in Shanghai, Hangzhou, Beijing, Xi’an, Guangzhou, and Changchun. Starting from Shanghai, Bridgestone will set off a green, safe and green trend in the country that loves tires and loves life!

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