China's LED lighting patent warfare enterprises need to respond resolutely
Recently, the patent issue is in full swing. Apple is caught in the wheel of trademark rights protection. Who wins and loses is still undecided; Jordan also fought on Jordan Sports and issued a complaint to China; the US 337 investigation is aimed at 13 lighting companies in China, intellectual property disputes such as patents and trademarks. The problem was once again put on the table. This battle for patents once again shows the world that in the commercial competition, if you have the patent right, you have the initiative and you have the wealth.
Today, more and more facts show that patents have become a kind of war weapon behind the scenes among enterprises in various industries. They are also the core content of competition between enterprises and the most sharp weapon for attacking opponents. They are no exception in the field of LED lighting. It is also an important force to win the right to speak and to give priority to development.
It is reported that the patent war is a commercial competition means and strategy for LED manufacturers. At present, the global LED key patent technology has been used by Philips, Osram, Nichia, ToyodaGosei. Cree's five major factories are firmly controlled by cross-licensing. As long as any company dares to step into the patent sites of these five major factories, regardless of the size, it will trigger the most sensitive patent dispute. So, where is the future of China's LED lighting patents? Aladdin Lighting Network has conducted in-depth discussions on LED patent issues and connected many industry experts and business representatives.
Building a patent pool enterprise to cope with patent barriers Although the technical application and promotion conditions of LED lighting are becoming more mature and the prospects are good, most enterprises do not have LED core patents and technologies. This is the biggest problem facing domestic enterprises in the LED industry. They are faced with the third step of technical trade barriers in international trade friction. In response to the dispute over LED patents, Quan Jian said that I think the most important thing is the construction of the patent pool in China. It is recommended that relevant enterprises take care of the group and form a patent pool.
It is understood that the patent pool is a joint license, which is a patent license trading platform composed of patent holders. The patentee can use the platform for horizontal license or open to third parties for horizontal and vertical licenses under the unified license conditions. The rate is determined by the patentee.
The patent pool is essentially a market-based trading mechanism and a model for centralized management of patents. The original intention of establishing a patent pool was to speed up patent licensing and promote technology applications. In the long run, it is necessary to strengthen patent analysis, establish a patent pool to achieve a reasonable distribution of patents, and jointly respond to external risks. LED technology and its industry are one of the important contents of current high-tech development, and it is also a highly competitive industry. Judging from the development of the LED industry in recent years, more and more countries have begun to use patent alliances to protect intellectual property rights, reduce the cost of acquiring intellectual property rights, and enhance their competitive advantage.
The establishment of the LED patent pool is crucial for the development of China's LED lighting patents. Through the establishment of patent alliances, strengthening patent strategy research, paying close attention to the direction of industry technology development, patent strategy is closely related to science and technology, economic development and market competition, and is an important part of the business development strategy. Patent protection, patent analysis, and establishment of a patent pool, on the one hand, achieve the rational distribution of patents and prevent the purpose of infringement; on the other hand, the establishment of the alliance, as the beginning of the strategic integration of LED industry resources in the region, the domestic LED industry may break through the bottleneck Into the fast lane of development, accelerate the development of the LED industry, in order to obtain a number of independent intellectual property products, to cope with the international LED giants. Encourage the establishment of patent alliances among LED companies, not only can play a role in other industries or enterprises, but also promote common strategic interests among enterprises in the entire LED industry. The tactical competition characterized by a single patent turns to a patent portfolio. In order to characterize the strategic competition, the formation of the industrial chain, the innovation chain, and the product chain will enable the enterprises within the alliance to mutually preferentially use each other and jointly license each other's patented technologies to enhance the overall development advantages of the industry and bring more economic and social benefits to the enterprise.
Just as Rong Shirong, executive vice president of the Shenzhen LED Industry Association, said that after the establishment of the patent alliance, on the one hand, it can reduce the authorized price of core patents, on the other hand, it can even replace a core patent form through multiple application patents, and reduce the overall enterprise. the cost of.
The battle for patents needs to be self-improving in the enemy's sword. In fact, the core patent barrier is like a Damocles sword hanging over the Chinese LED industry. Since core patents are controlled by overseas manufacturers, Chinese companies are at risk of patent infringement at any time.
Dr. Liang Bingwen, from the Suzhou Nanotechnology Center of the Chinese Academy of Sciences, pointed out that the more listed companies in the mainland, the more objects that the international giants can start, and the huge demand potential in the mainland, and soon will become the main competition among the major LED operators. In the battlefield, the patent war is on the verge.
Dong Pingnian, an LED consultant at Foshan Lighting, once said that in the initial stage of the company, the patented factory deliberately pretended to turn a blind eye, adopting a strategy of releasing water and raising fish, and then taking a step back and taking the new enterprise to court. He pointed out that the Chinese LED industry does not have a patent, which means that there is no defense tool, and it is in a position of passive beating in the patent dispute and it is helpless.
The battle for patents has caused many developing companies to be frightened and fearful of being involved in this abyss. Shopping malls such as the battlefield, winning a patent battle can help companies gain a foothold in emerging markets, losing a patent battle may be swept away. The war is so cruel, no one is right or wrong, and everything is seen at the legal level.
It is true that this war is also a good thing. As market competition intensifies, patent disputes will become the norm, which may cause a heavy blow to the immature LED practitioners. The outbreak of this war will continue to attract the attention of enterprises, actively integrate and maintain the company's internal, and promote the healthy development of the company in the future.
It is understood that the demand for LED in the Japanese market is extremely large, but the Chinese brand has little involvement. One of the important reasons is that Japan’s investigation of patent infringement is extremely strict, forcing Chinese companies to take the initiative to give up this market. Correspondingly, overseas companies have stepped up their efforts to enter the Chinese market. For example, CREE and Xuming have established factories in China, and Nichia has plans to establish production plants in China to expand its product line coverage.
In the future, Chinese LED patents may face huge patent minefields. If the operation is not good on a macro level, Chinese enterprises may appear. In China, prices are eager to see blood. When it comes to foreign countries, patents are ruined. In the end, they are all meager or even unprofitable.
In the face of the blood lesson, the government level has also begun to attach great importance to patent competition in the emerging LED lighting industry. The relevant press conference on LED lighting patents has been continually held, which has sounded the alarm for patent wars for LED lighting companies. In the battle of patents, you can compete with the enemy in the sword!
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