Delicate tires create an international competitive advantage

In recent years, with the expansion of Linglong's tire business and the expansion of its scale, Linglong Tire has formulated an “international” development plan, relying on research and development to improve grades, focusing on management and promoting quality, and shaping brand extension marketing business ideas, and strive to high-end products The integration of well-known brands and internationalized networks has enabled global brand marketing and has gradually gained the competitive advantage of talent, R&D, marketing, manufacturing, branding and cooperation. Continue to advance to world-class tire companies.

Talent internationalization

Outstanding products are derived from excellent teams, exquisitely gathered in the global tire industry technical elites, with professional talents as the core, to build a national-level scientific research team, with more than 1,000 professional R & D team, and have advanced from the United States, South Korea and other countries and regions. More than 60 engineers and experts, these talents cover product design, process tooling, raw and auxiliary materials research, formulation, test and inspection, tire mechanics analysis, finite element simulation, 3D design software development, production on-line and laboratory acquisition test data statistics In areas such as analysis, from independent research and development to the integration of world-class excellence, we help companies improve their international transformation with advanced cooperation concepts. At every moment, in the world factory of Linglong Tire, 10,000 employees and technicians from different countries in the world are providing every service for consumers.

R&D internationalization

R&D capability is the soul of a company's development. Exquisite tires are well versed in this approach. With the forward-looking vision of the leading industry and continuous innovation with the concept of green environmental protection, we have created high-quality tire products that rival the top international brands.

The company set up R&D centers in Zhaoyuan headquarters, Beijing and North America, set up a testing and testing office in Europe, established a global R&D system, possessed state-level enterprise technology centers and national accredited laboratories and other hardware equipment, and the scientific research team undertook several national 863 plans. A number of national-level technical research projects, such as the Torch Program, led and participated in the formulation and revision of more than 60 national and industry standards, and successfully achieved high-end products such as snow tires, run-flat tires, environmental tires, and high-performance tires. Realize serialization. The self-developed "low profile anti-slip, low noise ultra-high performance passenger car radial tire" won the "National Science and Technology Progress Award." At the same time, Exquisite is committed to the development and promotion of green tires. Up to now, the number of products that the company has certified through Smartway is nearly 60. In response to the EU labeling law, individual products have reached Grade A and some have reached Class B, and the overall level has reached or approached the international advanced level. In terms of products, the GREEN-Max UHP tires ranked fourth in the summer of 2011 in Finland, paralleling the two world-class brands. In 2014, the German auto magazine "AUTO BILD" conducted a summer tyre test comparison of 50 brand tyres worldwide. The results of ATLAS tyres produced by Exquisite are better than those of many international tyre brands.

Marketing internationalization

In the area of ​​marketing, Exquisite is devoted to building an excellent marketing and service team with its international perspective, building an international network structure, based on China, and forming a flattened market network structure that spans both north and south, and establishes a marketing network of 20,000 points worldwide. Multiple, continue to provide customers around the world with high-quality tire products and services, the products are exported to more than 180 countries and regions in the world, the market in Europe, the Middle East, the Americas, Africa, Asia Pacific and other major regions, become Ford, Volkswagen, etc. A number of world-renowned OEM manufacturers. The domestic market has become the main supplier and excellent supplier of more than 50 domestic OEMs such as China FAW, Shaanxi Heavy Duty Truck, Dongfeng Automobile, and Beiqi Futian, and Linglong Tire is committed to let global customers experience exquisite quality at the same time.

Manufacturing internationalization

In order to better achieve the company's leap-forward development goals, the company has formulated a “3+3” strategic plan, namely the simultaneous development of three domestic manufacturing bases of Zhaoyuan, Dezhou, and Liuzhou, and the overseas Thai factories are the starting point for manufacturing globalization strategies. The three overseas manufacturing bases truly realize the strategy of going global. In February 2014, Thailand's Linglong Tire Phase I project was put into full operation. This project fully utilized Linglong's proprietary R&D technology and won the “National Science and Technology Progress Second Prize” patented technology to produce green, environmentally friendly, high-tech, high-value added high-end products. Products are the mainstay, providing powerful guarantees for the company's supporting system to extend to high-end vehicles, and enhancing the core competitiveness of the company's international market.

Brand internationalization

In order to better shape the exquisite high-end brand image, the company has accelerated the integration of brand internationalization and marketing internationalization. Through sports marketing, participating in international large-scale tire exhibitions, and participating in public welfare activities, it has actively promoted brand promotion and created a brand image with exquisite characteristics.

Cooperate with well-known media at home and abroad, continue to launch brand advertisements, establish a high-end brand image of “Linglong Tire” through multi-channel publicity; form China’s first women’s racing team and sponsor the Brisbane Griffin Football Team, Bulgarian Mountaineering Team, Chinese Women’s Volleyball team, etc. International large-scale sports team; after 2013, Delicate has sponsored the Queensland Rugby Team of Australia, the Zimbabwe Cricket Match, the European Five Major Leagues, the Wolfsburg Football Club and other international large-scale sports teams, to create the exquisite international brand image; and the world's top The advertising company cooperated to upgrade the VI system, design a new version of the logo, and create a more international brand identity. At the same time, Exquisite actively explored the global marketing model, and on the basis of the original exquisite, mountain, and Leo brand, it created international high-end brands such as Infineon, Bongchi, ATLAS, GREEN-MAX, and CROSSWIND. High-end brand market. In 2014, Linglong Tire was selected as the "China's 500 Most Valuable Brands" for the eleventh consecutive year. The brand value was as high as 15.536 billion yuan, and it was incorporated into the "2014 Asia Top 500 Brands".

International cooperation

In cooperation with giants, Exquisite has established world-renowned supplies such as Germany's LANXESS, Fischer, VMI, Cabot, Bekaert, Thai Poetry International, and St. Leacock in the areas of cooperation in purchasing, finance, and management. The cooperative relationship between business partners will create a global high-end procurement and supply platform with exquisite features, high-quality, high-efficiency and credibility, and will use this as an opportunity to unite with strong and competitive partners to enhance the company’s overall strength. To create new opportunities for exquisite development in the global arena, and to become an international tire company with world-class technology and management at an early date.

Looking to the future

Looking forward to the future, Linglong Tire will continue to focus on “internationalization” development, focus on the user, and focus on the management policy of “focusing on science and technology, grasping management, creating brand names, and increasing profitability” and vigorously promote the internationalization of talent, R&D internationalization, and marketing. The six strategies of internationalization, manufacturing internationalization, brand internationalization, and cooperation internationalization strive to achieve 90 million sets of tire production and sales during the “13th Five-Year Plan” period, becoming a world-leading tire company with global competitiveness, steadily entering the world’s top ten tires. Strong.

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General grade DOP :widely used in plastic,rubber,paints and emulsifier industries and plasticized PVC can be used in the manufacture of leatheroid,agricultural film,packing materials and cables.
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Medical grade DOP:mainly used in the manufacture of medical and sanitary products

Dioctyl Phthalate,Purity Dioctyl Phthalate,Dioctyl Phthalate Dop Plasticizer,Dioctyl Phthalate Dop 99.5%

Dongying Kexing International Trade Co., Ltd , https://www.kxiechem.com