The Only Way for Machinery Enterprises to Win the Market

It was once said that machinery is the “agriculture” in the manufacturing industry. It is precisely because the profit is too low, resulting in low pay for the talented people. This also explains on the other hand that if the mechanical enterprise wants to make great development, it must be under the brand and innovation. Only by working hard can we obtain high profits and provide a good environment for talents. At the same time, talents can also make more contributions to the company.

Scientific and Technological Innovation is the Driving Force for Enterprises

The core of competition in strategic emerging industries is the competition of key technologies. At present, the outstanding problems faced by the development of strategic emerging industries in China are that the key core technologies are poorly mastered and that products entering the market are faced with many obstacles. To speed up the cultivation and development of strategic emerging industries, technological innovation must be taken as the central link. Since 2010, the growth rate of production and sales of the machinery industry has been more than 40%. A professional analyst organization predicts that the compound growth rate of the machinery industry will be 25% to 30% in the next five years, and high-end machinery will obviously become the main force for growth. On the one hand, the growth momentum comes from the continuous upgrading of existing products and gains international market share. On the other hand, it comes from technology research and development and product innovation, and it enters key product areas supported by the country, forming new growth points.

Brand is the root of long-term business survival

It's easy to draw a hook on a shoe, but it doesn't get consumers' recognition. What's the reason? Products can be imitated, but brands can't. Brands are shaped in the user's heart. The brand has always been the most important factor in Chinese machinery. If Chinese machinery wants to go out of its own path, it must get rid of the image of the counterfeiter. This starts from building its own brand.