Foton Ao Ling brand quickly rises to explore

Who created the corporate brand? As the market develops and matures, the homogeneity of products becomes more and more serious. Moreover, some small companies compete to imitate the functions, packaging and appearance of well-known enterprise products. However, the only thing they can't imitate is the brand, because the brand is unique and it enables consumers to quickly make their own judgments in a wide range of goods. Throughout the growth process of major brands, we know that the brand represents a constant quality assurance and is well-known among the people. So, who is the famous corporate brand? Most people think that the company's brand is developed and implemented by the company's leadership. Of course, the leader is the undisputed brand builder. Does this argument withstand scrutiny? To understand who is the shaper of the corporate brand, let us take a look at how the brand of a well-known company is shaped. We know that regardless of whether it is an international giant or a well-known domestic enterprise, its front-line employees all represent the image of the company and have become the embodiment of the company. McDonald's, as a symbol of the United States Convenient Fast Food Industry, is indefinable in our country, not only because it is a good place for leisurely pastimes, but also because of the considerate and meticulous service of its front-line employees. Uncle Sam’s brand image has been poured out Child's heart. As the saying goes, a mouse has broken a pot of soup. This sentence is very suitable for the branding process. The reputation is very fragile. It is like a priceless vase. Once it breaks, it can no longer be restored. For example, for auto companies, if a front-line employee of a production job is sloppy, the production of this vehicle may cause serious hidden dangers. This hidden danger will be a fatal blow for the enterprise. The example of repeated recalls by automotive manufacturers due to design or quality issues is too numerous to illustrate the importance of front-line staff. All of these facts tell us that "front-line employees are the creators of corporate brands." The value and reputation of the company must be supported by the front-line employees. For this reason, companies must be willing to reverse the pyramid, so that every front-line employee becomes a responsible person, that is, everyone represents the enterprise, and this is even more so for car manufacturers. How the first-class brand is refined With the increasingly mature domestic auto market and the fierce competition, car manufacturers are now paying more attention to brand building than ever before, and the concept of the brand has been given richer connotations. In the highly competitive light truck market, the rising brand awareness of Foton Aoling has undoubtedly attracted the attention of more consumers. So, where is the secret of the success of Futian Ao Ling? The reporter learned that no matter the production workshop, the sales department, or even the after-sales service, the ordinary production line will perform ordinary and touching stories every day, creating value for the company and consumers. Since Foton Aoling adopted Japanese Toyota’s TPS production management model and hired Toyota’s Mr. Ho Shoiro to guide the production, every employee in the production workshop must delve into new technologies and learn new experiences. Excellence, at the same time, every employee loves and respects his career. Quality inspector Xiao Wang, who is only two years old because of her child, is in need of mother's care. However, in order to protect the quality of her products, she never asks for leave. She also often works overtime with everyone until late at night, learning from each other and discussing experiences, never minding each other. People gain or lose. Such cases are too many, and even the sales department has such a moving story. At the Aubell South China Sea office, the reporter saw a salesperson talking to a customer in Foshan. After he finished the call, he chatted with him. According to him, the customer being contacted was originally intended to purchase products from other manufacturers. After he learned of this situation, he immediately contacted him. Although it was difficult, he analyzed the needs of the customers and communicated them several times. And exchanges, from the selection of products and services to a detailed analysis of the customer, enabling customers to fully understand the Austrian bell, like the Austrian bell, and ultimately reached a purchase agreement. When it comes to the story of the interview, a Fukuda leader told me that Zhang Qingquan should be familiar with the call center. Since entering Foton, Zhang Qingquan has not only diligently studied hard at the business, but also set an example and used the advanced management methods he once had to influence the people around him. His presence can be seen everywhere in the call center, the elimination of temporary faults, the maintenance of on-site order, and where he needs to be. Under his leadership, some of the call center staff took advantage of the rest time to work overtime and ask for advice. The new call center was staring at the gratifying scene of learning, helping, and taking. Of course, these are only a small part of the many moving stories of employees of Foton Aoling, and there are many such as the rear axle assembly weighing more than 100 kilograms transported to Tibetans 2000 kilometers away in less than 12 hours. The story in the hands, etc. is performed every day. In this way, through the concerted efforts of front-line staff, Futian Ao Ling realized the comprehensive succession and innovation of Isuzu technology and quality, and inherited and developed the Olympic spirit of “higher, faster, stronger, and always strives for the first” for the development of cities. Logistics provides excellent cost-effective transportation tools. Front-line employees to create brand value Under the impetus of front-line employees to create brand ideas in all directions, the popularity of Futian AoLing is constantly rising, and it is constantly surpassing itself. Thanks to the profound understanding of the importance of front-line employees for corporate brand growth, Foton is able to ensure that front-line employees have sufficient information and rights to handle customer issues and motivate employees to proactively provide first-rate services. The company's development potential is quickly released. In just two years, Foton Aoling has achieved an impressive sales performance of one of the top three light trucks. Followers from the market have become the market leader. The importance of this front-line employee is self-evident. The sales volume of Foton Aoling in 2003 increased by 180% from the previous year; at the 2004 business conference, Foton Aoling received 36,000 orders. Since the beginning of this year, sales of Olympic bell have continued to soar, becoming the leading brand in the light truck industry. The excellent market performance of the Foton AoLing brand in the two years of growth further confirms the importance of internal understanding of the company's internal staff and the extension of brand features. Although many companies are striving to imitate Foton and compete with Foton in various ways, due to the active shaping of the front-line staff and unremitting efforts, many customers order large quantities of Foton Aoling vehicles. From the following examples, you can see the general. In the special competition of urban logistics, competitors have launched new products and followed the Olympic City's impact on the city's logistics market, but Aubell has been highly recognized by a savvy newspaper group for its excellent quality, first-class technology and service quality. Finally, Oll Bell was selected. It is precisely because of the active shaping of front-line employees that the company’s perception of itself is exactly the same as the perception of others and the company’s desire for others to own it. The excellent market performance of Foton Ao Ling will naturally follow. Therefore, we believe that if the concept of “front-line employees are the founders of brands” goes deep into the core of corporate culture, it will enable companies to have strong support in the market; and the realization of the company’s values ​​and development concepts will deepen the hearts of every employee. Employees and companies will be dissolved together. Such enterprises will have a strong vitality. In the fierce market competition, invincible, the success of Foton Aoling is the best example.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan

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