LED lighting companies need to learn the courageous spirit of wolf spirit
The May Day holiday is about to begin. I believe many companies are already preparing for the May Day holiday promotion. However, according to the author's observations in the electrical industry in recent years, it seems that the promotion effect is becoming less and less ideal. Many companies' marketing departments have pushed sales in the first half of this year to this very valuable May 1st Golden Week, but based on so many promotional experience, many people are skeptical about the sales that can be generated by holiday promotions. Now the promotion has become the chicken rib of the manufacturer. If you don't do it, other manufacturers are already doing it. The dealer will ask you to do it; if you do it, it will not achieve the expected effect, sometimes it will start to have effect. , but it is the advance sales in advance. It can be said that promotion is a product of competition, and at the same time it has intensified competition.
There is a well-known theory of diminishing economic benefits in economics, which means that when a thing has been done many times, the effect will be smaller and smaller. Now consumers have experienced aesthetic fatigue on holiday promotions, and you are just about how to promote your discounts, and consumers are not too cold.
In the alcohol industry, there is an example of a bottle opening fee. In fact, the bottle opening fee is a hidden bribe to the hotel waiter. When the launch is launched, the effect is very obvious. The waiter will express great enthusiasm and interest in your product, but when not After the manufacturer started to have a bottle opening fee, it was definitely not as good as before. When the effect is not good, many manufacturers are doing it. At this time, the first thing that the enterprise thinks is to increase the amount of the bottle opening fee, which will increase the marketing cost. When you increase your spending, other manufacturers will follow your teeth. The final result is that everyone has a low profit and is caught in a cycle of vicious competition.
When one thing is doing, this thing will certainly not have any amazing effect. Now it is time to test our company. It is urgent for Chinese companies to transform their marketing methods. The change of promotion methods is the trend of the times.
Let's see how the wolf survives in the jungle of tiger leopards. A wolf is an animal known for its collective action. Once the target is selected, the wolves will generally attack and attack. The wolves will give orders, and the wolves will perform their duties. There are main attacks, assists, and attacks. There are backups, and there are those who are in a position, not in chaos, and tacit cooperation. The main attacker is brave and forward, the attacker is evasive, the assister is eager to move, and the reserver is screaming and sturdy. In this way, although the single-handedly defeated tigers, lions, and leopards, group collaboration can be defeated.
This is the wolf group effect that many people admire. The wolf culture is derived from the group wolf effect. As the name implies, the wolf culture is a fighting spirit with wildness. The wolf is also sexual: wild, cruel, greedy, and violent. Since ancient times, it has always been incompatible with the mediocrity of Confucius and Mencius for thousands of years. The reason for the incompatibility is the dominant spirit of the doctrine of the mean: to follow the rules and to bear the burden. For thousands of years, and even now, the feudal ruins of this golden mean have made my nationality conservative, full of inertia, self-restraint, and closed-door masturbation. I always think that I am the best, not good at enterprising, not good at learning from others, so that we are behind other advanced countries for decades, and some aspects have fallen behind for hundreds of years.
If a team wants to develop, it is impossible to have such a spirit of greed, disability, wildness and violence. Today's era is an era of competition, and only in competition can we promote the development of social economy. Then, without such greed, cruelty, wildness and violence, in the brutal enterprise competition, it will be ruined and defeated. Therefore, the team advocates the promotion of the wolf culture, that is, to survive on the wave, the development of the wave valley map. Only this kind of wolf team culture can survive, develop and remain invincible in the competition.
From the development of these years, it seems that many LED lighting manufacturers have focused on the channel terminals, but the attention to the products themselves has not been done enough. The manufacturers are not considering the development of the products, and their internal strengths are not enough. Even if such enterprises invest more in the brand, there will only be a situation in which the so-called leaders have been in the market for a year or two. Therefore, the LED lighting industry should start the group wolf effect, to cultivate the good internal strength as the premise, learn the wolf's greed, brutality, wild and violent spirit, and invest in the fierce LED lighting market competition to win the development in the LED lighting market competition.
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