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Official announcement: German horse brand tires join hands with Michelin to form a joint venture

The world's leading technology company and tire manufacturer Continental's German horse brand tires and Michelin Group, as well as agricultural software development company Smag, announced the joint venture to develop a new smartphone application, Rubberway®, to provide a natural rubber supply chain. Continuous technology solutions. The joint venture will start operations by the end of 2019 (subject to approval by relevant antitrust agencies).
German horse brand tires join hands with Michelin to form a joint venture German horse brand tires join hands with Michelin to form a joint venture

From the downstream rubber processing plants to the upstream farm plantations, the natural rubber supply chain is complex, involving about 6 million agricultural workers, 100,000 middlemen and more than 500 processing plants. The Rubberway® application software is designed to fit the development goals of the Global Sustainable Natural Rubber Platform (GPSNR).

German horse brand tires join hands with Michelin to form a joint venture German horse brand tires join hands with Michelin to form a joint venture

As a technology solution for the entire natural rubber industry, it can effectively feedback and evaluate various operations in the industry such as environmental issues, social affairs and corporate social responsibility management. At the same time, the Rubberway® application will provide its users (tire manufacturers) with the data they collect to help them identify and improve sustainability in the natural rubber supply chain.

The Rubberway® application, developed by software developer Smag, has been launched in some core natural rubber producing countries since 2017, including Thailand, Indonesia, Côte d'Ivoire, Nigeria, Ghana and Brazil.

Reading volume: Source: Tire Business Author: LOO

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