Opportunities in the pressure of Jinan truck market


At the recently held Jinan Truck Show, most of the exhibitors were local dealers. Taking this opportunity, the reporter learned from Jinan truck dealers about the Jinan truck market. The reporter found that some people expressed "satisfaction" with sales this year and others "locked their brows."

State Fourth Affects Jinan Heavy Truck Sales

“How is the sales situation this year?” Li Yongmei, sales manager of Jinan Yinyue Automobile Sales Co., Ltd. issued a sigh. “We are the only FAW Qingdao 4S shop in Jinan. In September last year, the sales volume was about 80. In the same period of this year, there were only 50 vehicles. This year's sales volume has dropped by 30% from the same period of last year. According to Li Yongmei, the 4S shop sold 1,000 vehicles last year, but he does not have much confidence in the impulse at the end of this year. "The price difference between the national three and national four cars is 30,000 yuan, plus the market expectation is not optimistic, etc., affecting the sales of heavy trucks." Li Yongmei said.

In addition to the impact of the State IV upgrade, in accordance with the requirements of the Ministry of Industry and Information Technology and the provisions of GB7258-2012, starting on September 1 this year, the implementation of the new production vehicles, the implementation of dangerous goods cargo transport vehicles and semi-trailer tractors, the total mass is greater than or equal to 12000KG Trucks and special vehicles and trailers with a total mass of more than 10,000 KG should be equipped with ABS anti-lock braking devices. This also affected Jinan’s heavy truck market to some extent. According to Lai Shanzhi, sales consultant of China National Heavy Duty Truck Jinan Zarry Sales and Service Center, the increased purchase cost of this car has also reduced the enthusiasm of users to purchase cars.

Lai Shanzhi stated that the sales of heavy trucks in the Jinan market this year was only a “slow increase” compared to last year. Affected by the increase in costs, the growth rate in the high-end heavy truck market was the most obvious. It is concentrated in the logistics and transportation market.

It is understood that Jinan is the first city in Shandong Province to implement the four emission standards for diesel vehicles. Heavy truck dealers in Jinan have relatively smooth handling of the country’s three-storage vehicles. Distribution to the province has not yet switched to the four regions of the country. To solve the country's three stocks, many truck dealers said that the country's three stock cars have been processed as early as last year.

Another way to find market opportunities

Although the upgrading of the National IV emission standard has brought certain impact on the Jinan heavy truck market, some dealers are optimistic. Futian Daimler Jinan dealer Fubon Automobile Sales Co., Ltd.'s staff said that this year's Futian Auman heavy truck market performed well.

At the same time, many dealers also told reporters that they saw some market opportunities.

According to Lai Shanzhi, high-end special vehicles are now a new growth point in the heavy truck market. “The sales of cement mixer trucks, pump trucks, fire engines and other products have all increased this year. We also received orders for police riot vehicles that were modified on the basis of our heavy truck chassis.”

At the same time, Lai Shinzhi also disclosed that they were informed that the city of Jinan will issue relevant regulations on the management of urban construction waste transportation vehicles and formulate technical standards for the waste dump trucks. “This will surely promote Jinan City. The massive replacement of slag trucks is a rare opportunity for the market." Lai Shanzhi said that at present, Jinan has not issued any specific policies, and they are always concerned about trends. The upgrading of the National IV standard pushed up the price of heavy trucks, but it opened the market for LNG heavy trucks. "Because the LNG heavy truck is even higher than the national four-car price by nearly 100,000 yuan, its market growth is still not obvious," Li Yongmei said. Nevertheless, he still saw hope. “After the implementation of the National IV standard, more and more users came to consult with LNG heavy trucks. Despite the high cost of initial car purchases, due to lower fuel prices, users will benefit from the low cost of use in the future.” Li Yongmei said that users have already Began tilting to LNG heavy trucks, which will also be one of the trends in the heavy truck market in the future.

High-end light truck market does not fall

Since the upgrading of the national standard, the light truck market has been affected more than the heavy truck market. However, in the Jinan market, this effect does not seem obvious.

Beyond the light truck is the high-end product of Nanjing Iveco, which was just listed in Jinan in August. According to its distributors, the market feedback is better.

China National Heavy Duty Truck HOWO light truck this year in Jinan market, the main push "blue card 10 tons king" will be 117 horsepower 4.2 meters single row of light trucks, the main transport Jinan City, vegetable, fruit, seafood and food agricultural and sideline products market. “This is the 'high-quality product' that we mainly sell in Shandong, which accounted for more than 40% of the sales volume of Shandong Light Trucks in Shandong, and the sales volume increased by 130% compared to last year.” General Manager Jinan Office of Sinotruk Light Truck Sales Department Li Bo said that through the analysis of light-card users, they believe that the long-distance transportation of agricultural and sideline products will be a stable market because these users have long-term sources of supply and experience in using vehicles, and therefore have higher recognition of high-end light trucks.


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