RV camping industry upgrade will boost leisure outdoor product demand

The 2013 Beijing International Tourism Expo ended. According to statistics, this year's Travel Fair has a total of 887 tourism agencies, tourism companies, and buyers from 81 countries and regions and 26 provinces and municipalities in a 35,000-square-meter exhibition hall.

In recent years, with the development of outdoor leisure industry, RV tourism has become a new life style, and it is also understood by more and more people. Earlier this year, the “National Tourism and Leisure Outline” was issued, which clearly stated that it is necessary to strengthen the development and activity organization of the national tourism and leisure products, and “support the construction of self-driving RV camps”.

It is understood that the current RV camping industry has become more mature in the United States, while China is still in its infancy. The outdoor leisure industry in the United States is a big industry. RV camping is one of the subsystems. According to estimates from the American Association of RV Industry, the annual output value of the outdoor leisure industry has reached 215 billion U.S. dollars, accounting for about 1% of the U.S. GDP. The industrial cluster includes RV manufacturing, sales, leasing, repairs, sale of second-hand RVs, and development and management of camp sites. Its industrial chain extends to RV production lines, wine brewing and other industrial tourism, scenic spots, car rental, outdoor recreation and sports products and other aspects. The annual sales of new RVs in the United States range from about 200,000 to 400,000 units, annual retail sales from 9.2 to 14.5 billion US dollars, and about 530,000 people are employed.

RV in the United States, Europe has become part of people's leisure tourism and even life. According to industry-related data, at present, the number of US RVs held and operated is close to 10 million, of which, trailer-type RVs account for about 77% of the total; self-propelled RVs account for about 23% of the total. In Germany, this figure is even higher. Germany is the country with the highest occupancy rate of RVs in the world, and the number of RVs is around 13 million. In Asia, Japan has about 1.38 million RVs. As of 2012, the number of RVs in China is around 10,000, and there are less than 100 campsites. There are no more than 10 RV manufacturers in China and the annual sales volume is about 1,000.

According to survey data from consulting agencies, the demand for outdoor camping supplies in China has increased rapidly, indicating that the potential consumer groups for outdoor camping are growing, and RVs are a new type of tourism. With the improvement of people’s income and the change of concepts, the future will It will usher in a considerable space for development. In addition, the development of the RV tourism market will also play a positive role in driving domestic and leisure outdoor products.