Secret: how to auto parts manufacturers counterfeit?

It is 3.15 a year. The old talk is counterfeiting. Automobile parts are favored by counterfeiters due to their variety of types and characteristics of many brands. Among them, filters, piston rings, and lubricants, etc., are easily used as counterfeits. In the face of the infringement of counterfeit goods, the means of counterfeiting by manufacturers have been continuously upgraded, and it has been painstakingly taken for counterfeiting. An interview with the reporter found that although this kind of manufacturer's own initiative hit counterfeiting even though the results can be seen, it is still necessary to unite and cooperate with each other to truly contain the chaos after market chaos.

Manufacturers take the initiative to attack methods

In the face of an endless stream of counterfeit goods, companies have expressed zero tolerance for counterfeit goods, and the determination to make a false one has also prompted companies to continue to increase and upgrade their counterfeiting methods.

According to Tang Yunsen, brand director of Huayang Group, Huayang will know whether there are fake Huayang products in the market through multiple channels such as market inspections, online search, distributors, and consumer reporting incentives. After many long-term anti-counterfeiting measures, Huayang achieved remarkable results in counterfeiting, and could find and deal with some cases of infringement of corporate intellectual property rights.

Two types of methods, market inspection and online search and processing, have become an indispensable means for companies to take the initiative to fight counterfeiting. Relevant personnel of MANN+HUMMEL (Shanghai) Co., Ltd. stated that MANN+HUMMEL attaches great importance to the protection of intellectual property rights of the company and has continued to invest in anti-counterfeiting. Taking full-time staff visits and inspections on a regular basis will crack down on counterfeit products and packaging sold. In addition, there is an internal full-time staff to monitor and accept sales of fake and reported online platforms, so that they can negotiate with the online shopping platform in time. “The flat channel strategy of manufacturers is also an important incentive for the proliferation of counterfeit goods.” Zhang Dayong, general manager of Beijing Zhongrun Huayou Petrochemical Co., Ltd., said that some strong brands increase market share, reduce channel profits, and some distribution In order to make money, businessmen began to sell counterfeit goods with low purchase prices and high profits. Lubricating oil is a general-purpose technology product. It is difficult to make fake products and fraudulently sells fake goods. If you want to change the current market situation, you need to change marketing strategies and reduce counterfeit sales from the source.

Market supervision is still indispensable

The actions of the enterprises themselves to crack down on counterfeiting have played a positive role in regulating the market and deterring counterfeiting and counterfeiting. The number of counterfeit products on the market has a decreasing trend, but the increase in the degree of imitation of counterfeit products has made identification more difficult. Faced with the escalation of counterfeiting measures, auto parts companies have stated that it is not enough to rely solely on the companies themselves to fight counterfeiting. Joining the association to safeguard their rights, assisting relevant departments in investigating and appealing to the law is a powerful weapon to counterfeit. “Manheimer actively participates in intellectual property maintenance activities organized by industry associations, and cooperates with administrations of industry and commerce and public security to crack down on counterfeit and shoddy behaviors. At the same time, the company’s relevant personnel regularly participate in the training of various customs organizations and block counterfeiting from the source of import and export. Import and export of products.” MANN+HUMMEL related personnel said that multi-linked anti-counterfeiting has achieved significant results. Coincidentally, Yizheng ASIMCO Shuanghuan Piston Ring Co., Ltd. assisted the public security, industry and commerce, quality supervision and other departments to crack down on counterfeit and counterfeit sales, and protected the company's intellectual property rights. “In recent years, the company has increased its crackdown on counterfeit products, focusing on increasing product anti-counterfeiting measures and technical anti-counterfeiting. With the support of the relevant departments, the number of counterfeit products has been gradually reduced compared to the past.” Yizheng Shuanghuan Domestic Aftermarket Department Minister Chen Yujin believes that “counterfeiting is a protracted war, and it is suggested that relevant government departments can do a good job in liaising with the relevant functional departments in the “hard-hit areas” to create long-term mechanisms and provide support in counterfeiting. At the same time, they hope to formulate counterfeiting. The special system has made it possible for the judiciary and law enforcement agencies to resort to vacations in different places.

In the interview, the reporter found that improving the relevant systems and increasing law enforcement efforts have become key requirements for companies to fight fakes. According to MANN+HUMMEL related personnel, at present, rights holders' own rights protection and anti-counterfeiting activities have not completely eliminated the occurrence of counterfeiting and called for relevant agencies to establish and improve legal means to further enhance the production and sale of counterfeit and inferior products. Strike hard, and at the same time recommend that relevant law enforcement agencies strengthen law enforcement efforts. “Huayang’s anti-counterfeiting is not limited to the product itself, but also includes technology, trademarks, and other aspects of intellectual property rights. The technical data of a company’s company’s company has been illegally stolen by other companies and individuals, and is later handled through legal channels. The involved persons will be brought to justice.” Tang Yunsen said that in addition to the manufacturers themselves resorting to counterfeiting laws, they also need strong supervision from government departments.

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