Sunlight: LED products affect the company's revenue growth

Matters: The company announced its 2014 annual report. The annual operating income was 3.251 billion yuan, a year-on-year increase of 2.59. The net profit attributable to owners of the parent company was 288 million yuan, up 24.31 from the same period of the previous year, corresponding to an EPS of 0.3 yuan, in line with expectations. . The company intends to distribute cash dividends of 1.5 yuan (including tax) to every 10 shares of all shareholders, and increase 5 shares for every 10 shares. Ping An View: LED products have become the main kinetic energy of the company's revenue growth: Sunshine Lighting's 2014 annual report shows that the company's LED products sales revenue accounted for 50, only this type of product contributed 56.78 profits to the company. With the rapid increase of LED penetration rate in the world, the market value of the industry in 2015 is expected to reach 160 billion yuan, and the compound growth rate will be around 60 in the next two years. Sunlight lighting keeps pace with the changing times of the times. In 2012, the production of LED lighting fixtures began. In the past two years, the revenue of LED light sources and lamps has also risen with the market sentiment. It is expected that LED revenues in 2015 and 2016 will account for The ratio will reach 70 and 80. Because the gross profit margin of LED is about 4 percentage points higher than the gross profit margin of ordinary energy-saving lamps, it is expected that this product structure change will help the company to profit. In addition, the competitiveness of Sunlight's own brand is being cultivated, and the formation of brand advantage will also promote the company to achieve greater advantages in LED products. Expanding market share with e-commerce channels: CSAResearch report shows that in 2014, LED products e-commerce exhibitions were rapid. In the first eight months of 2014, Taobao LED lighting turnover reached 3.2 billion yuan, of which LED light source was about 230 million yuan, up 126% year-on-year. . It is expected that the sales of LED lighting products in the e-commerce channel will continue to grow rapidly in 2015. At present, Sunshine Lighting is actively using the Internet channel to open up the market. Since the beginning of 2014, the company has established an e-commerce team to achieve online self-operation, and also actively develops an online distribution system. The company is now on e-commerce platforms such as Alibaba, JD.com and Amazon. Rooted. Since sunlight lighting is at a disadvantage in traditional physical channels, there will be no interest disputes and pricing issues with traditional physical channels when exploring e-commerce channels, so opening up e-commerce channels will be faster. In addition, the company actively collects the technical advantages accumulated during the OEM work for Philips and Osram, actively promotes its own brand and enhances its competitiveness. It is expected that the company will achieve good results through the e-commerce platform. Maintain strong recommendation rating: In 2015, LED industry maintained its prosperity and the company's product structure was optimized. It is estimated that the company's 15-16 annual revenue will be 42.04, 5.637 billion yuan, corresponding to EPS of 0.44 and 0.53 yuan respectively, PE valuation is 27.3. 22.9 times. The company's main business prospects are bright, and the future performance is highly flexible, maintaining a strong recommendation rating.

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