Valin Motors Pushes the State III Heavy Truck

Valin will vigorously promote the National III standard heavy truck in the first half of this year, which will help to take advantage of the standard implementation in the second half of the year.
"After the implementation of the National III Standard, Valin must be the best!" Liu Hanru, chairman of Valin Co., Ltd., "had another trick in the beginning of 2008."

On January 15, Valin held a business conference in Tianjin.

In the two-hour meeting, Liu Hanru spoke for 1 hour and 15 minutes. The slogan he was most proud of at the business conference was “Defining the New Standard for the State III”. This is precisely the confidence of the company to establish this sales target between 25,000 and 30,000 vehicles this year.

It is reported that starting from July 1 this year, China's commercial vehicles will implement the National III emission standards. This is not a good news for truck companies. Liu Hanru said: "Our opportunity has come."

Sales continue to double this year

From the perspective of this year's sales target, if Valin reached the plan, it will double its growth again. In 2007, Hualing achieved sales of 13,000 vehicles, of which exports accounted for 2,500 vehicles. This figure has doubled compared to 6,000 vehicles in 2006, and Valin’s 2008 target will double again in 2009. Liu Hanru still hopes to double again.

Looking at the current situation, Valin's products appear to extend from top to bottom. This is a guarantee of double sales. On the one hand, Hualing has launched a light-weight "Port King" tractor, Hualing Star, which is suitable for the need of toll collection and toll collection in North China, with a relatively low-level strategy to "test the water" at a relatively low level; on the other hand, Liu Hanru According to the report, Valin will launch a new heavy truck. This model is jointly developed by Italy and is directly linked to Europe. It will launch a challenge to European heavy trucks. However, Liu Hanru stressed: "The Valin Star is focusing on participation. We still adhere to the high-end line."

The scale of Valin has also gradually accelerated the pace of localization, it is understood that Valin is currently preparing to produce its own axle, there may be mass production in March and April of this year. Whether to produce its own engine, Liu Hanru said that it has not yet arrived.

Valin Marketing Director Wang Yanan issued and interpreted the 2008 business policy. Hualing’s new business policy has seen the construction of 4S stores for the first time. It has clarified the establishment of store specifications and support policies and established the goal of building more than 30 4S stores across the country in 2008, ensuring that there is at least one sales area in each sales area. .

Targeting State III to Implement Opportunities

Regarding the development trend of the heavy-duty truck market in 2008, Liu Hanru thinks it is "cloudy." There are still a number of factors that are unknown. He said: "2008 should be a relatively stable year, there will be no big growth, and there may be some In the first half of the year, there may be a climax before the implementation of Guoguo III, and it may be possible to wait and see in the second half of the year."

State III has become a major factor affecting the heavy truck market this year. Previously, it was reported that the reason why the Commercial Vehicle III standard could not be implemented was because the quality of oil products of PetroChina and Sinopec could not meet the requirements, and it was necessary to reach the national III oil standard until 2009. In the Olympic year, it is clear that environmental protection has prevailed. The implementation of this standard will trigger the upgrading of the industry.

Liu Hanru saw this opportunity: “This year sales are expected to account for 70% in the first half of the year and 30% in the second half. Who can achieve the maximum in this 30%, and who will become the standard setter in the National III era.” Valin's The goal is to play this role. It is understood that Valin has already implemented the national III standard heavy trucks in countries such as Beijing, Shenzhen, Nanjing, etc., and currently Hualing has fully completed the matching of Euro III engines such as Cummins, Hino, Mitsubishi and Caterpillar. Some companies have no car sales in the areas that implement the National III standard.

In the face of the opportunities and challenges brought about by the nationwide implementation of State III in 2008, Liu Hanru expressed confidence that he said: “Wallon is starting with Mitsubishi technology. It started with electronic control technology and was in the country III product. There is no problem, and we are ahead of the industry."

In the first half of this year, Hualing will focus on introducing the full range of models of the National III standard. Trainings such as maintenance services have already started. All service stations and distributors will be given relevant training this year. By the time the National III standard was implemented on July 1, Valin was probably one of the best-prepared companies.

China's heavy truck opportunities overseas

"In 2007, you have fewer opportunities to meet with me. I spend a lot of time running overseas markets." Liu Hanru said at the media meeting that overseas exports will be the focus of Hualing Heavy Trucks. Tianjin Xingma, adjacent to Tianjin Port It will become the bridgehead of Valin Marine Strategy. Hualing’s export plan will be doubled to 5,000 next year.

Russia will be an important market. It is understood that in 2007 Valin exported 1,000 heavy trucks to Russia. Liu Hanru disclosed that all tractors in Russia are full-airbags. At present, Valin is testing a full-airbag heavy truck, which is to prepare for large-scale entry into the Russian market. In 2008, the plan to export to Russia reached 3,000.

At present, many heavy truck companies have turned their sights overseas, and heavy trucks in overseas markets will have an impact on companies worldwide. In particular, overseas strategies will be very important in the absence of significant growth in the domestic market this year. The Chinese truck's own advantages will force truck giants to give up the market in developing countries.

The representatives of the three heavy truck technologies are: Europe, the United States, and Japan. First of all, it will be Japan that faces China’s heavy truck challenge. It is understood that Japanese truck companies are affected by the economy and the overall production capacity is very small, adding only about 80,000 vehicles. Their domestic market demand is not large, making them rely heavily on overseas markets. China's heavy trucks are not far behind Japan in terms of technology, and low prices will make Japanese heavy trucks suffer. Secondly, the United States heavy truck emission standards are not the same as the world standard. The current implementation of the 2007 standard makes U.S. heavy-duty truck companies miserable and the market has fallen sharply. The overall economic downturn has also caused tremendous pressure on heavy-duty truck companies. The hometown of tyrants--Europe is not very peaceful. The negative growth of population, the basic infrastructure construction is rarely, and the products are getting more and more high-end.

These factors have created opportunities for China's heavy-duty truck companies, and the market for developing countries will be the future development space for China's heavy truck companies.
View related topics: State III standard commercial vehicle companies usher in new challenges

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