Visionary Vision Leads Future Futian Automobile to Internationalization

2012 was a year with significant influence on the internationalization of Foton Motor. In this year, Foton Auto's automotive products in line with world standards were successively launched, and overseas expansion and globalization business planning continued to deepen.

New products launched

Recently, Auman GTL's new heavy trucks are listed globally. The product integrates world-standard car building concepts and cutting-edge technology. It has strong power, strong bearing capacity, high speed and low fuel consumption, and its power, economy and comfort are greatly improved compared with the previous generation of Auman products. The listing of Auman GTL has further enhanced the international brand image of Foton Motor, and at the same time proved that the design and manufacturing level of Foton Motors has reached a world-class level.

Subsequently, the new Pickup Lander officially listed in Nairobi, Kenya. Tuolu is a high-end pickup developed by Foton Motor based on the concept of global technology and classic quality, which is developed for global users. The vehicle is highly dynamic, has a large capacity, is stable, and has high intelligence, and can satisfy complexities to a large extent. Bad road conditions. The listing of Tie Lun will effectively fill the blank of Foton pickup in the high-end market, enhance the image of Foton pickup, and provide new impetus for the continued rapid development of Foton pickup trucks.

Foreign agencies gradually grow

Following the establishment of business units in India and Russia last year, Foton Motor also improved the construction of tangible value chain departments such as overseas markets, sales, logistics, and accessories in the first half of this year. It dispatched 139 foreign employees in batches to recruit local talents. 17 people further optimized and improved the localization organization.

This year, Foton Motor Marketing Indonesia Co., Ltd. was formally incorporated in Jakarta, Indonesia. The Indonesian auto market has a large growth space. The establishment of a sales company to move the sales organization forward will further enhance the brand awareness of Foton.

During the same year, Foton Motors Kenya Co., Ltd. was also established in Nairobi, Kenya. Liu Qi, the then member of the Political Bureau of the CPC Central Committee, and the then Beijing Party Secretary, together with Kenyan Prime Minister Odinga, Chinese Ambassador to Kenya Liu Guangyuan and General Manager of Foton Motor Wang Jinyu unveiled the license for Foton Motors Kenya Ltd.

Futian Motors continuously establishes sales companies, establishes representative offices, and assigns personnel overseas, which indicates that Foton Motor has shifted its focus on front-end sales management to focusing on the country and expanding its overseas markets. This is a intensive, localized operation.

Global industrial layout begins to take shape

Futian Automobile, which has always practiced the spirit of “going global,” has already begun to take shape in the global industrial layout. Currently, Foton Motors has already achieved sales in more than 80 countries. In the future, it will also invest in the construction of five overseas property-owned factories with 100,000 capacity in Russia, India, Brazil, Mexico, and Indonesia.

Overseas non-rights-based KD business is also booming. The so-called non-property-owned KD business is a project cooperation between Foton Motor and its business partners. Foton Motor does not invest any funds and does not possess any shares. Instead, it invests in partners, purchases Foton Auto KD parts, and manufactures OEMs. Formally. At present, Foton Motor has been launched in 18 countries or regions including Syria, Myanmar, Pakistan, Iran, Malaysia, Kenya, Taiwan, Vietnam, Indonesia, Mexico, Turkey, Morocco, Colombia, Tunisia, Russia, Zimbabwe, Kazakhstan, and Sri Lanka. There are a total of 33 non-equity KD projects in different product lines, of which 13 are non-property-owned KD projects, and the planned annual production capacity is nearly 130,000; 20 non-right-KD projects in countries such as Mexico and Egypt are also being steadily under construction.

Localization operation can firstly flexibly dispatch production capacity of local assembly factories, and respond to market demands at the first time. Second, it is a self-reliance portal to get rid of the sales model restricted by distributors. Third, sustainable development not only meets the needs of the local market, but also radiates the surrounding areas. The market ensures that the market develops one, one mature and one successful. Foton Motors will be responsible for every overseas market it enters as it is responsible for the domestic market.

Overseas Strategy Drawing Blueprint

According to the “Futian Automobile 2020” strategy, Foton Motors is fully implementing the “5+3+1” strategy, in addition to setting up property rights plants that will annually produce 100,000 cars in Russia, India, Brazil, Mexico, and Indonesia. It will also break through markets in the three most developed regions such as North America, the European Union, Japan and South Korea, build a global headquarters in China, and build a global innovation center, business management and operations center to ensure its leading position in the Chinese market.

Futian will also form new energy vehicles such as automobiles and LNG buses, as well as six industries including construction machinery, new energy batteries, automotive finance, modern logistics and information technology services. By 2020, Foton Motor will become a comprehensive international automobile company with a high degree of integration of fashion technology and humanistic environmental protection. It will enter the top ten global auto companies and become a world-class mainstream auto company.

International cooperation advances steadily

“Introducing it is to better get out of the country.” This is a word that Foton Motor Co., Ltd. espouses, and is also the difference between the joint venture and cooperation of Foton Motor and the old model of joint venture in the automotive industry.

As early as in 2008, Foton Motors Co., Ltd. jointly established Beijing Foton Cummins Engine Co., Ltd. with Cummins, a partner of many years, in the "Introduction." The Foton Cummins engine is not only well-received in the domestic market, but also has an outstanding performance in overseas markets: many foreign automakers in Russia, Turkey, Spain, Mexico, Brazil, Chile and the Middle East have selected Foton Cummins as their preferred light engine accessory product. .

In 2012, the 100,000th engine of Foton Cummins went offline in Beijing, marking the start of the Foton Cummins engine into a new stage of development just three years after its production.

Continuing the spirit of “bringing in”, this year, Foton Motors and Daimler officially announced the establishment of Beijing Foton Daimler Automotive Co., Ltd. in Beijing, which opened a new chapter in joint ventures and cooperation. In the near future, it officially began operations.

In the past, traditional joint ventures and cooperation in the Chinese auto industry had introduced mature models from foreign countries. Most of the Chinese joint ventures were only assembly plants, and their products were mostly domestic. The joint venture between Foton Motors and Daimler takes China as the operation center, executes the central management functions such as management decision, R&D, production, supply chain management, and marketing management of the global cooperation business, and gives full play to their respective strengths to jointly build their own brands for Chinese auto companies. It has created a precedent for Sino-foreign cooperation to jointly explore the global market.

In terms of joint ventures and cooperation, Foton Motors upholds the spirit of innovation and opens up new avenues for joint ventures in the Chinese automotive industry.

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