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Yuchao Ranked Top 500 Most Valuable Brands in China in 2016 (11th)

Recently, the World Brand Lab, one of the top three global brand value assessment agencies, released the 2016 (11th) China 500 Most Valuable Brand Rankings in Beijing. Yuchai ranked 103rd in the list with a brand value of 28.195 billion yuan. Its brand value increased by 4.92 billion yuan over the previous year. It continues to lead the domestic engine industry brand and ranks first in the corporate brand value of Guangxi.
China's 500 Most Valuable Brand Certificates China's 500 Most Valuable Brand Certificates
Under the background of the new normal, the traditional manufacturing industry faces great challenges and tests in terms of transformation and upgrading, and the threshold for ranking among the top 500 most valuable brands in China is also getting higher and higher. At the press conference, Professor Robert Mundell, chairman of the World Brand Laboratory and Nobel laureate in economics, said: “This year marks the 13th year for the World Brand Lab to compile the China Brand Report. At only 500 million yuan, the average value of the top 500 brands is 4.943 billion yuan. In 2016, the selection threshold has increased to 2.265 billion yuan in 2016; the average value of the top 500 brands is as high as 26.539 billion yuan. 436.90%.” As a leader in the national internal combustion engine industry, Yuchai faced a severe situation of economic downturn and overcapacity, and the brand value still showed a contrarian increase, reflecting the company’s strong comprehensive strength and high recognition of products in the market.

In 2016, Yuchai Group will focus on the operating principle of “changing innovation, strengthening the infrastructure, and improving quality and efficiency”, actively promoting the “second venture” and the implementation and implementation of the strategic plan from 2014 to 2018, and making every effort to promote transformation, upgrading and innovation. Utilize Yuchai's brand advantage, expand brand influence from traditional manufacturing to service-oriented manufacturing, create independent innovation brand enterprises, foster independent innovation brand industries, and develop independent innovation brand economy.

It is understood that the World Brand Lab is an international and professional brand research institution headquartered in New York, USA, winner of the 1999 Nobel Prize in Economics, “Father of the Euro” and Professor Robert of the University of Columbia. Robert Mundell is Chairman and is wholly-owned by the World Entrepreneurial Group, a world-leading strategic consulting firm. Experts and consultants are from Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, Oxford University, and Cambridge University. Such as the world's top universities, its research results have become an important basis for the evaluation of intangible assets in the merger and acquisition process of many companies. Its list of the 500 Most Valuable Brands is an internationally authoritative brand list.

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