Yueyue City: Why do people hate the "God Steel" fraud?

Japan's "God Steel" once had strong technical advantages in metal manufacturing and other fields. However, the continuous exposure of details shows that “Kobelco fraud” is not just a failure of technology, but the dignity of laws and regulations. It is also the most ruthless violation of the most basic business and moral bottom line.

Integrity is not only the soul of the natural person, but also the soul of the enterprise. Dong Yang wrote an article at the beginning of the “Kobe steel fraud scandal” that he pointed out that “for the brand, technology, cost is blood, integrity is the soul.” In his view, "long-term branding requires equal emphasis on cost and technology, low-cost and high-tech skills, and no need to pay attention to technology and cost. Moreover, compared with honesty, technology and cost are the end, and good faith is the essence."

“King Steel fraud scandal” has been exposed for more than a month. There has been a view inside and outside the industry that, while condemning Kobe Steel’s counterfeiting activities, it has continued to justify its original intention of fraud and tried to find a “reason” for its fraud. , and continue to maintain the myth of Japan. In their view, Kobelco, who has a hundred-year history and is a major player in its field, is undoubtedly the “honest student” in Japanese manufacturing. Even if it is fraudulent, the products it provides are still “safe and reliable”.

There was such a wonderful analogy: "It's like the original Chinese could only score 30 points, and the Japanese can score 80 points. The Japanese are very safe. Now that the Chinese can test 85 points, the Japanese can only pass the hard work. 85 points, then what should I do? Can only rely on cheating to reach 90 points." Another media expressed more direct, "In the case of the incident of Kobelco's fraud, although it tampered with the product data, it still met the national standards."

It is undeniable that Kobelco of Japan once had a strong technological advantage in the fields of metal manufacturing and other fields. However, the continuous exposure of details shows that “Kobelco fraud” is not just a failure of technology, but the dignity of laws and regulations, but it is also the most basic business and moral bottom line.

If the technology fails to meet the standards, it is insufficient in capacity; if the technology is fraudulent, the reputation will be completely lost. The lack of capacity is mostly caused by irresistible objective factors. The damage to reputation is due to subjective intention. The former may cause vibrations of the integrity chain, while the latter may cause the integrity chain to split. Even with the 90-point "study tyrants", once cheating was discovered, people would inevitably not question whether the previous results were cheats.

Integrity is not only the soul of the natural person, but also the soul of the enterprise. Dong Yang, executive vice chairman of the China Association of Automobile Manufacturers, wrote an article at the beginning of the “Kobelco fraud scandal” that “For the brand, technology, cost is blood, and integrity is the soul”. In his opinion, “long-term branding means that both cost and technology are equally important, and that low-cost and high-tech are all skills, and it is not necessary to emphasize technology and cost. Moreover, compared with honesty, both technology and cost are the end, and honesty is the essence”.

"There is no faith in the people, and there is no trust in the industry." Adhering to integrity is the bottom line of business development. The cheating scandal not only dispelled the so-called “KOBELCO's three proximate chapters”, including “providing trustworthy technology, products, and services”, but also made “the credibility of the company has fallen to the bottom”. Chairman and general manager Kawasaki Bo also have to admit.

Today, both the Japanese and U.S. governments have already given Kobe steel "killers." According to the Economic Daily - China Economic Net Automotive Frequency Media Report, the Japan Quality Assurance Association has already cancelled the JIS quality and safety certification; the US Department of Justice also requires Kobelco to submit relevant documents; if Kobelco has not responded to this request in a timely manner, Will receive a subpoena from the US Department of Justice.

Frozen feet are not cold in a day. The ever-increasing Kobelco fraud scandal has fully demonstrated that this is a long-term, organized, and systematic collective fraud fraud. It has reached a consensus within the company that “In the pursuit of corporate profits, it has neglected the integrity of the company.” Industry insiders said graciously. Japan’s “Sankei Shimbun” also disclosed last year that the current Japanese Prime Minister Abe has just entered the work experience of Kobe Steel after returning from his early studies abroad. Abe said that at the time he had mistyped the size of the steel tubes and created a large number of steel tubes that were too short. "I thought that they would be fired, but in the end it was nothing serious."

As the investigation deepens, more and more evidence shows that Kobelco has no scruples about making money for the sake of profit. This is the fundamental reason why people hate such scandals.