2012 Guangdong paint industry brewing anti-counterfeiting action
At the time when the paint industry broke out in early 2012, when the turmoil in the sales of counterfeit goods had not yet completely stopped, a "fighting against fraud" that swept across the industry was also brewing.
In mid-May 2012, one of the most concentrated areas of China's paint companies was led by the Guangdong Coatings Industry Association, including 16 well-known coating companies, which formed the "Guangdong Provincial Paint Industry Anti-Counterfeiting Alliance" (hereinafter referred to as the "Counterfeiting Coalition"). Officially launched, it seems to announce the opening of this year's industry crackdown.
In the paint industry, counterfeiting is not an independent, whimsy-like show, but a "protracted war" - "fake" almost every year. In the words of people in the industry, “manufacturing and selling fake products has become a chronic problem in the industry.†Therefore, even if it is an annual crackdown, it is still difficult to eliminate the issue of counterfeiting and counterfeiting.
However, this year’s anti-counterfeiting collective action has been surging, and people have been a little more hopeful.
Fake sale fake ferocity
This year's crackdown in the paint industry has shown a completely different situation than in previous years. The reason why it has to mention is that the two foreign brands of Nippon and Dorothy have been exposed to fake and fake news. In February of this year, People’s Network first reported on “The secret in Nippon franchise stores: Seiko sells quietlyâ€, pointing out the fact that some dealers in Nippon Beijing sold their products with real barreled fake paint; in March, Dulux’s products were inspected by the Inner Mongolia Industrial and Commercial Department. Out of quality.
In the period of March 15, the scandals of the two oceanic companies' coated companies had been sold for counterfeiting. This caused public opinion to be frightened. It also caused the entire paint industry to undergo a major crusade against counterfeiting. This laid the groundwork for the industry crackdown that started next.
However, this does not mean that counterfeiting is just a "patent" of the two oceanic brands. The reason why counterfeiting is called “the stubborn disease†of the paint industry shows that it has infiltrated into every corner of the industry, but the “virus†attached to large companies is even more noticeable. During the period of March 15th, 2012, China Resources launched the “biggest†anti-counterfeiting campaign across the country. In Changsha, Hunan Province alone, it seized the largest counterfeit factory and warehouse of China Resources since its inception and seized counterfeit “Valspar†and “ There are more than 7,000 pieces of China Resources Paint's products, more than 1,300 packages, and more than 8,000 trademark marks. The value of the products involved in the Case amounted to nearly RMB 1 million.
This is just the tip of the iceberg in the coating paint industry. The paint industry has been trapped by "false" all along. The large and complex Chinese paint market, the disorderly competition of tens of thousands of paint brands, has led to a very serious phenomenon of brand names and even counterfeit brand names, all of which laid a slog in the industry's rampant fraud. Luozhou, Guangxi Sanzhou tree dealers so summarized the reasons for rampant paint industry rampant: "The paint industry fake and shoddy products are mainly easy to imitate, falsified technology content is not high, consumers are difficult to distinguish. Coupled with consumer psychology of cheap Making counterfeit and shoddy products banned, and high profit margins made criminals take the risk."
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