Bridgestone plans to lay off 510 employees in Europe in the market downturn
As Bridgestone 's tire sales in Europe continued to slump, the company said in November 2012 that it would lay off about 510 employees in the region.
Bridgestone Tire Show
Bridgestone Europe plans to cut about 510 employees, including 442 layoffs at three plants in Spain. In addition, Bridgestone will abolish 50 employees at its Bethune plant in France.
Bridgestone has more than 13,000 employees in Europe. It has six regional sales companies and eight tire factories. Three of them are located in Spain, two in Poland and three in France, Italy and Hungary.
In the first three quarters of 2012, Bridgestone’s sales in Europe reached US$3.36 billion, a 17% decrease from the same period in 2011; the main reason for the poor performance was the passenger and light truck tires in Europe this year. Sales fell sharply, and the replacement tire market was particularly serious.
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