Chery Land Rover good thing near? The first domestic model or Aurora
The power of the market is the greatest. In the past February, the Chinese market was promoted to become the world’s largest market for Jaguar Land Rover. At the same time, the news that Land Rover and Chery’s joint venture will soon settled in Changshu, Jiangsu Province is also in demand. The first domestic model will be the Land Rover Aurora SUV.
China promotes February Land Rover’s largest market in the world Land Rover is willing to put down luxury SUVs, which are not unrelated to the potential of the Chinese market. At the 2012 Geneva Motor Show, Jaguar Land Rover Global CEO Ralf Speth confirmed to the Chinese media that in February, China became the single largest market for Jaguar Land Rover brand sales in the month, and the company will continue to increase investment in China, including preparations at manufacturing plants, and Dealer network construction. "According to this trend, China is expected to become the world's largest market for the Jaguar Land Rover brand throughout the year. If this goal cannot be achieved, it will surely be realized next year," he said.
Ralf Speth said that with the ongoing European debt crisis, Jaguar Land Rover will accelerate the expansion of emerging markets including China.
175 Joint ventures The best way to establish a market in Changshu is to realize domestic production in China. Audi, BMW, and Mercedes-Benz have already made good demonstrations. At a work conference held on January 29 in Changshu City, Land Rover’s domestically-produced projects were formally exposed, referring to “the implementation of the Qoros car project with a total investment of 15 billion yuan, and accelerating the approval of the Land Rover project with a total investment of 17.5 billion yuanâ€.
According to sources, the total investment of the Land Rover joint venture company (Jaguar non-domestic) is 17.5 billion yuan, which includes vehicle investment and engine plant investment. The first model of the joint venture company is Land Rover Aurora, which will be listed as soon as possible in 2014, but this will eventually Decide on when the NDRC approves the joint venture project.
The source also revealed that in the memorandum of understanding signed by both parties, it has been determined that the first chairman of the joint venture company will be Chery, and the Jaguar Land Rover party will be the general manager position. There was no investment in the engine plant before the two parties negotiated the joint venture project. However, based on the Chinese government's increasingly stringent investment requirements for foreign-invested vehicle manufacturers in China, the engine production project has become an essential investment project.
Chery and Land Rover also recruited for this joint venture project. Hu Jun, general manager of SAIC-GM-Wuling’s original sales, and Huang Huaqiong, who had recently resigned as vice president of Beiqi Futian and concurrently served as brand director, joined together, and Hu Jun is likely to become the general manager of the future Chery Land Rover sales company.
Land Rover plans to make China's first model Aurora enter China in the form of imported cars. The price is 628 thousand yuan and 638,000 yuan. The price increase in the market was once more than 100,000 yuan.
On February 25, the opening ceremony of Kairui Youyou Micro-vehicle, Yin Tongyue, chairman and general manager of Chery Automobile, had originally planned to attend, but it was finally cool. Relevant sources disclosed to this reporter that he went to meet with officials of the NDRC in Zhengzhou that day. The main topic was a joint venture with Land Rover. Land Rover and Guanzhi will make Changshu become Chery's high-end automobile production base. Chery Automobile’s Assistant General Manager and News Spokesperson Jin Yibo also told reporters that it is not convenient to comment before the news is finalized.
Ralf Speth, the global CEO of Jaguar Land Rover, also said that cooperation must have rules and certain procedures to be followed and it must abide by the Chinese government's regulations. Jaguar Land Rover is a novice in the process. The whole matter is still in the process of being considered. It is not appropriate to publish any news on this matter at present. "It is like a marriage. It requires both parties to be ready to stand up and announce together instead of being announced by us unilaterally," he said.
China promotes February Land Rover’s largest market in the world Land Rover is willing to put down luxury SUVs, which are not unrelated to the potential of the Chinese market. At the 2012 Geneva Motor Show, Jaguar Land Rover Global CEO Ralf Speth confirmed to the Chinese media that in February, China became the single largest market for Jaguar Land Rover brand sales in the month, and the company will continue to increase investment in China, including preparations at manufacturing plants, and Dealer network construction. "According to this trend, China is expected to become the world's largest market for the Jaguar Land Rover brand throughout the year. If this goal cannot be achieved, it will surely be realized next year," he said.
Ralf Speth said that with the ongoing European debt crisis, Jaguar Land Rover will accelerate the expansion of emerging markets including China.
175 Joint ventures The best way to establish a market in Changshu is to realize domestic production in China. Audi, BMW, and Mercedes-Benz have already made good demonstrations. At a work conference held on January 29 in Changshu City, Land Rover’s domestically-produced projects were formally exposed, referring to “the implementation of the Qoros car project with a total investment of 15 billion yuan, and accelerating the approval of the Land Rover project with a total investment of 17.5 billion yuanâ€.
According to sources, the total investment of the Land Rover joint venture company (Jaguar non-domestic) is 17.5 billion yuan, which includes vehicle investment and engine plant investment. The first model of the joint venture company is Land Rover Aurora, which will be listed as soon as possible in 2014, but this will eventually Decide on when the NDRC approves the joint venture project.
The source also revealed that in the memorandum of understanding signed by both parties, it has been determined that the first chairman of the joint venture company will be Chery, and the Jaguar Land Rover party will be the general manager position. There was no investment in the engine plant before the two parties negotiated the joint venture project. However, based on the Chinese government's increasingly stringent investment requirements for foreign-invested vehicle manufacturers in China, the engine production project has become an essential investment project.
Chery and Land Rover also recruited for this joint venture project. Hu Jun, general manager of SAIC-GM-Wuling’s original sales, and Huang Huaqiong, who had recently resigned as vice president of Beiqi Futian and concurrently served as brand director, joined together, and Hu Jun is likely to become the general manager of the future Chery Land Rover sales company.
Land Rover plans to make China's first model Aurora enter China in the form of imported cars. The price is 628 thousand yuan and 638,000 yuan. The price increase in the market was once more than 100,000 yuan.
On February 25, the opening ceremony of Kairui Youyou Micro-vehicle, Yin Tongyue, chairman and general manager of Chery Automobile, had originally planned to attend, but it was finally cool. Relevant sources disclosed to this reporter that he went to meet with officials of the NDRC in Zhengzhou that day. The main topic was a joint venture with Land Rover. Land Rover and Guanzhi will make Changshu become Chery's high-end automobile production base. Chery Automobile’s Assistant General Manager and News Spokesperson Jin Yibo also told reporters that it is not convenient to comment before the news is finalized.
Ralf Speth, the global CEO of Jaguar Land Rover, also said that cooperation must have rules and certain procedures to be followed and it must abide by the Chinese government's regulations. Jaguar Land Rover is a novice in the process. The whole matter is still in the process of being considered. It is not appropriate to publish any news on this matter at present. "It is like a marriage. It requires both parties to be ready to stand up and announce together instead of being announced by us unilaterally," he said.
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