Construction Machinery: "Micromarketing" in E Times

I don’t know since when “micro” has become an integral part of people’s lives. Words like “microblog,” “microfilm,” “wechat,” “microblog,” and even “micro-enterprise” have become a Trends. For all-pervasive marketing, "micromarketing" is also in full swing. Construction machinery is a first-cycle industry and has never lost its marketing tools. This is not why Shantui has launched the first micro-movie collection campaign with the theme of “best by its side”. In a truly micro-movie, companies in the industry, but what activities are held, they must wait for a "microblogging Live" request, "micro-topics" is more essential ... It is this kind of "micro" power , invisible to extend and create a new "micromarketing" model.

Micro-movie: Detonated "micro-marketing" era From the micro-blog, "micro-marketing" has long been subtle and slowly formed in everyone's hearts, but to say that hot, or micro-film achievements of the much-anticipated "micro-marketing "era.

"Longer-run commercials, the essence of the movie", the media industry's filming of the micro film can be described as extremely brilliant. With the current life rhythm being so tight, “fast foodism” is quite popular. Therefore, relying on the advantages of subject matter personalization, timelines rationalization, and rapid dissemination, microfilm relies on its own charm to quickly become the new benchmark for online marketing in the E era. With a novel approach, a wide range of markets, a variety of modes of transmission, and a strong infection, micro-film is destined to detonate this fall trend.

For construction machinery companies, apart from the common advantages of micro-movies, the originality of “micro-film + advertising” and its rapid experience with micro-culture have given the traditional “steel giants” of the construction machinery industry more Soft, smart and cultural atmosphere. At the same time, the reason why micro-film is widely favored by construction machinery enterprises, in addition to its novel performance techniques, another more prominent advantage is the marketing cost of micro-film. Compared to other marketing models, the cost of micro-films can be described as cheaper and more reasonable. The key is that such low-cost marketing can achieve millions of or even tens of millions of dollars in unmatched costs and maximize the benefits of Enterprise products receive the most extensive market attention. What is "small cost incitement to spread"? Microfilm is also.

The construction machinery industry is currently working hard to develop "internal strength" and seek breakthroughs. Microfilm is definitely a novel and good marketing tool for enterprise product promotion and brand communication. I believe no matter how cost savings are made, there are always funds for making micro-films. In terms of product promotion and brand communication, micro-films can be the preferred marketing tool for spreading positive energy. However, the ever-changing reality is that if a company wants to stand out in the market, a micro-movie is not enough. To ensure the quality of its own brand is the key to highlighting the brand. In the future, we look forward to the "micro-film marketing" or will show a new flourishing pattern in the construction machinery market.