Double Star Group changes from the footwear industry to the tire industry

The Double Star Group, which has been a leading footwear company, has achieved diversified development in recent years. Since its involvement in tire production in 1998, it has gained fame in a few short years and has quickly become one of the leading Chinese tire companies. In 2005, the company’s overall strength ranks in the top 5 in the Chinese tire industry and the world’s top 30.

The Double Star Group has seized the development opportunities of China's tire industry to "adjust and reorganize and reshuffling cards," and has continuously taken a new step of "bigger and stronger." Since the ancient times, the Central Plains have been the main battleground for the scouts. After setting up a solid “base area” in Qingdao, Twinstar Tire has moved south to advance into the Central Plains and has opened up a two-star Zhongyuan Tire Company with an annual output of 2 million light truck tyres and 3 million inner tubes. As a result, Double Star Tire became one of China's larger light truck tire production bases. In March last year, Double Star Group hosted Dongfeng Tire Company, which was once regarded as one of the “four major families” in the Chinese tire industry, and triggered a new round of integration and competition in the Chinese tire industry.

Double Star tires will be scaled and intensively developed as an important measure to cope with international competition. In just 5 years, Twinstar Tire has more than 120 distributors and the market covers the whole country. The products are exported to more than 130 countries and regions such as Southeast Asia, Central and South America, and the Middle East, becoming the largest enterprises in the same industry in China that have been allowed to enter the international market. one.

The leaping of "double star tires" is also inseparable from technological innovation. In recent years, the Double Star Group has established the "Science and Technology Development Center", and based on this, it has developed and applied intelligent network control based on the three-tier technology development system of basic research, new generation development, and improved development. All new products are The development of computer-aided design system was realized, and scientific research was carried out several times. All biased tires and radial tire products were redesigned and optimized, product structure was adjusted, and a series of product patterns was initially formed, which adapted to the tire market. Segmentation, multi-polarization, and individualization requirements.

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