Effect Marketing of Small and Medium-sized Parts Enterprise Advertisements

The cost-effectiveness of online marketing for small and medium-sized auto parts companies has always been an issue of concern in the industry. In particular, many companies have found it difficult to match input and output very well after spending money on Baidu’s PPC and Google ads. Make effective comparison statistics.

“For example, is the banner advertising on the first screen of this website a big enough eye-catcher? However, we never buy this position. If you enter the word “car parts” in the Google search box, then the following search results Some of us definitely don’t have ads we put in.” Someone in the industry said. "Most users know that the first banner is the place where advertisements are, so they naturally skip over when browsing. So simply running ads on search pages doesn't work very well."

Today, various terms and practices in the Internet advertising marketing industry are enough to dazzle those traditional industry companies that do not understand e-commerce. From basic search engine marketing to advertising network and advertising alliances, to e-commerce alliances, comprehensive alliances, and even third-party alliances. It is difficult for small and medium-sized auto parts companies to figure out where the mysteries and traps lie.

On the other hand, the price of website advertising is also rising steadily. More small and medium-sized auto parts companies actually do not understand e-commerce and online marketing. They have neither huge marketing funds nor professional technical teams. For them, in order to benefit from online marketing, the rational choice is to let some professional marketing platforms "agent." There are many such marketing platforms.

How effective is effect marketing? One widely cited ratio is that in the United States, the effectiveness of advertising has exceeded half of all online advertising. According to data from the DCCI Internet Data Center, the total size of China's online advertising reached 8.35 billion yuan in the first half of this year. If China’s share of effective advertising is close to the US market, the annual scale of domestic advertising may reach about 4 billion yuan. To take the lead in this big cake obviously has increasingly required superb skills.

In the early years, the accumulation of profound online advertising resources was often the only way for some auto parts companies. But now things have changed. In the past few years, the impact of various types of online media has been very small. If small and medium-sized auto parts enterprises rely solely on advertising, it is difficult to sustain them. In the next few years, all small and medium-sized auto parts companies will enter the period of effective marketing, which may be the best choice for the profitability of small and medium-sized auto parts companies, and further determine the key factors for the auto parts industry's reshuffle results.