· First-line car companies put Internet + in the planning competition market
Recently, the reporter learned from a number of Internet companies and auto companies at the Shanghai International Auto Show that, unlike previous years, the biggest feature of China's auto industry this year is that many traditional auto companies have joined the Internet Express and have launched cooperation strategies with Internet companies.
Many industry experts said that it is no exaggeration to call this year the "Internet car". Smart cars are becoming a new industry. The market size is expected to exceed 150 billion yuan in the future, if you consider the huge after-sales service and the rising Internet of vehicles, the relevant market size is expected to exceed trillions. Car companies and Internet companies have entered the market one after another, in order to seize the market with technological advantages and strive to be the "flying pig" in the turmoil when the market structure is not stable.
Cross-border car companies frequently interviewed reporters in the first-line car companies such as BAIC, SAIC, Changan, GAC, Dongfeng, and Geely, and learned that in the “13th Five-Year Plan†of each enterprise, the concept of developing the Internet car will be the focus of future development. At the heart of it, many companies have concentrated on the specific content of cross-border cooperation with Internet companies with the opportunity of the Shanghai International Auto Show, which is extremely rare in the Chinese auto industry in the past.
BAIC and LeEco officially announced the cooperation of the "super car" concept car. Although the concept car is still in the embryonic stage and has not entered the production stage, the new design and the operating system EUI developed by LeTV are still widely concerned. It is reported that the cooperation between LeTV and BAIC will be strategically launched at the end of this month, and the concept car will be put into mass production within one to two years.
Ali has signed an agreement with Shanghai Automotive Group Investment Management Co., Ltd., a wholly-owned subsidiary of SAIC. The two parties will each contribute about 500 million yuan to establish an Internet car research and development joint venture. It is reported that the first Internet smart car that the two parties cooperate will be expected to be available in 2016. Recently, Ali also established the Ali Automobile Business Unit, plans to integrate the platform advantages of Ali Group's big data marketing, auto finance business and 60 million car owners, and cooperate with the various partners of the automotive eco-industrial chain to provide “seeing†to the owners through wireless business scenarios. , select, buy, use, sell" full-link car e-commerce O2O one-stop service.
According to relevant sources, Ali has long been in this field. In addition to the previously acquired Gaode map, Ali is also actively developing the Yun OS operating system. According to foreign experience, this is likely to become the killer of Ali's core in the manufacture of smart cars.
Baidu CEO Li Yanhong also revealed that Baidu will launch unmanned vehicles during the year and will also cooperate with third-party auto manufacturers. However, he did not disclose specific cooperation information. The industry generally believes that Baidu's Baidu map and other products and smart car field are closely related, coupled with Baidu's powerful software development capabilities and service penetration, entering the smart car field is also reasonable.
Transforming the ecological changes of the automobile industry Dong Yang, secretary-general of the China Association of Automobile Manufacturers, believes that the Internet will greatly improve the level of intelligence of automobiles, and the Internet will have a greater impact on the use and sales process of automotive products. The general direction is to be more user-friendly, greener, and more efficient in all aspects of production, manufacturing, and use.
"Internet companies, whether it is Google [microblogging] or Apple, when it comes to the car's intelligent network, it is often the car as a fourth screen in addition to TV, mobile phones, pad." SAIC Electric and Electronic Department Director Hao Fei said that in fact, in addition to the operating system, Internet companies and traditional car companies have deeper interaction points.
Gloria Bergquist, vice president of the American Automobile Industry Association, told reporters that the focus of traditional car and Internet integration should be how to move a car from a closed box to a mobile terminal that allows drivers to access information. Therefore, there are five major trends in the development of smart car networking, namely, fully automated driving, semi-automatic driving, wireless downloading technology for in-vehicle software, vehicle-to-vehicle communication (V2V), and vehicle-to-infrastructure technology (V2I). ). In short, with the rapid changes in the market, driving assistance and other technologies to achieve automated driving will gradually enter the first camp of the automotive industry demand.
In terms of automobile marketing model, with the intervention of the concept of “Internet +â€, the traditional industrial ecology will also undergo tremendous changes. Ni Kuang, president and CEO of Beijing Benz Sales & Service Co., said that although there is still to be seen in the sales of the whole vehicle, the Internet has indeed become a very important purchase terminal. About 70% of the owners purchase the auto parts online. . And these are all based on big data statistics, very accurate. Through big data, car companies can carry out precise marketing and personalized services to provide a better customer experience, which is the most important part of the development of the entire automotive industry, so the impact of the Internet on the automotive industry is interlocking.
For the current challenges facing the development of Internet vehicles, Yi Gang, director of the Institute of Intelligent Research at Changan Automobile Engineering Research Institute, said that the biggest obstacle is actually the cost factor. The traditional industry spreads from new technology to large-volume users, with a high price to a low price. the process of. Now in the "Internet +" era, car companies also hope to have some new industry models to join, but cars are not the same as mobile phones, the cost of mobile phones may be several hundred thousand dollars, the cost of cars is tens of thousands of thousands, relying on Government subsidies are almost unable to calm the influencing factors of high costs.
The value of trillions of market opportunities has opened up various companies to enter the smart car field, which is worthy of its huge market prospects. According to the National Bureau of Statistics' Statistical Bulletin of National Economic and Social Development, in 2012 China's car ownership exceeded 120 million, and the annual sales of new cars were about 20 million.
The Analysys think tank predicts that the penetration rate of China's car-connected users is expected to exceed the critical value of 10% by 2015. By then, the market size of China's smart cars will exceed 150 billion yuan. If you consider the huge automotive after-sales service, the relevant market size is expected to exceed one trillion. At present, the smart car market is undecided. In terms of car navigation and intelligent operating systems, Internet companies such as Baidu, Ali, and Tencent all have obvious technical advantages; while traditional car companies have experience in the R&D, manufacturing, and sales of automobiles. According to expert analysis, each company chooses to actively enter at this time, in order to seize the opportunities in the future competition.
GF Securities pointed out that the two premiers proposed that the "Internet +" action plan and "Made in China 2025" be made, and smart cars become the intersection of the two major policy lines. On March 12, Miao Wei, Minister of the Ministry of Industry and Information Technology, said that China Information and Communication Research Institute is organizing research on 5G, one of the biggest applications in smart cars and Internet cars. On March 17, the Software Information Service Industry Department of the Ministry of Industry and Information Technology convened a representative of the domestic smart car field to hold a seminar on "Promoting the development of automotive software and welcoming the era of smart cars". All of the above indicate that "Internet + car" is becoming a new outlet.
Ping An Securities believes that "Internet + Auto" will be a combination of cutting-edge technology, and technologies such as new energy, lightweight, intelligent, and car networking will be combined in this field. With the wide application of Internet technology in the automotive field, it will continue to expand the coverage of the existing automotive market, and it is possible to innovate new business models.
Internet companies such as Tencent, Ali, and LeTV have introduced to the "Economic Information Daily" reporter that the "Internet + Auto" industry represented by car networking and smart cars has a relatively mature industrial chain and rich ecological environment, taking the Internet of Vehicles as an example. Including sensor manufacturing, in-vehicle networking, etc., while smart cars involve navigation, autonomous driving and vehicle manufacturing. More importantly, with the intervention of Internet technology, the market of automobile after-sales service, car music and used car trading will also become an important part of the “Internet + automobile†market, and its market size should not be underestimated.
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