Honda's two MPVs will attack respectively in the next year

According to relevant sources, the Honda Home MPV concept car Concept S and the hybrid vehicle Insight will be put into production in Dongfeng Honda in 2013 and 2014 respectively. Among them, the preparations for the production of Concept S have all been completed and it has been determined that they will meet with consumers in 2013.

The Dongfeng Honda Concept S is a model that is specifically introduced for China and reflects Honda’s “localized” Chinese strategy, accelerating the “localization” strategy. Concept S production model Dongfeng Honda is based on the domestic market to build, this new MPV models are mainly for young consumers.

Concept S's competitor is Guangfeng’s Yizhi, home MPV represents the future consumption trend, but the current market is still immature, and it will take time to rise. The highest monthly sales of Guangfeng Yizhi also reached 2,582 units in this year. The tension in the relationship has allowed Yiyi’s sales to fall to the bottom of 202 vehicles. Chen Binbo said that although this is a concept car exhibited at the Guangzhou Auto Show, Dongben has already established mass production of this cross-border MPV in 2013.

The body structure of the Dongfeng Honda Insight is similar to the Toyota Prius's five-door single-seat model, and the front part has obvious Honda-family features.

According to the sales data of China Automobile Federation, the annual sales volume of Dongfeng Insight’s rival Fengrui Prius is still low, and the national sales in October only reached 73. This is the main problem of hybrid power: the high price of the vehicle and the small government subsidy. Therefore, the current domestic market is still not rising.

In an interview with reporters, Chen Binbo said that with the introduction of new energy policies, hybrid vehicles are an inevitable process of transition from traditional cars to electric vehicles. Because the current pure electric vehicle, whether it is from the battery technology, or electronic control technology, and supporting facilities, and the actual application of pure electric vehicles is still a gap.

At the same time, taking the hybrid road line is a gradual realization of this way of mixing light-mixed, medium-mixed, and poorly-differentiated electric vehicles into pure electric vehicles. This is a unique path. The reason why Dongfeng Honda has introduced Insight is not just to implement our green concept.

With the development of hybrid power and increased support from the government, this insight is used for mass production to carry out the introduction work. Dongben will choose to carry out the amount of domestic factories in this time period in 2014 according to changes in the situation and circumstances. Production.

In addition, the use of car environment and market policies are adjusting. People's demand for car use has changed from simple transportation to a more business-friendly, more relaxed and more considerate "almighty assistant" role. Therefore, the “One-vehicle and multi-energy” model represented by Heyue RS is considered to have great potential in the domestic automobile consumption market in the future.

It is reported that after the market price of 93,800 Xinhe Yue RS continues to be listed at the Guangzhou Auto Show, the rest of the product line will be gradually introduced to the market. As the only model in the small MPV market with high-end commercial products, the new and happy product RS with continuous improvement in product competitiveness is creating another sub-category in the small MPV market with a versatile attitude.