LED industry has a new atmosphere, how do local companies face Chengdu?

Since the National Development and Reform Commission announced the roadmap for eliminating incandescent lamps in China in November 2011, the policy dividend has made the LED industry develop rapidly. As one of the most promising emerging industries, after experiencing the ups and downs of competition, overheated investment and industry reshuffle, Chengdu LED industry is still in its infancy, how can it be in a new round of shuffling and racing? Have to take the lead?
According to the daily lighting for 10 hours, using LED lamps, the entire workshop will save more than 50. A power-saving plan specially designed for a certain enterprise in Jixian County is placed on the desk of the sales department of Sichuan Yuanli Photoelectric Co., Ltd.
Forming a relatively complete industrial chain In the modern industrial port of Chengdu, not far from the 317 national highway, 13 energy-saving lighting manufacturers are distributed among them, and the industrial agglomeration effect is initially revealed. Here, it is the LED production base determined by Chengdu.
From the initial two developments to the current 13, Chengdu Modern Industrial Port has also witnessed the rapid development of the domestic LED industry in the past few years. Due to the promising prospects of the LED industry, from 2010 to the beginning of 2011, multi-channel capital competed for the LED industry. Among them, from January to April 2011, the industrial investment amount exceeded 30 billion yuan, and the growth rate was as high as 90.
There is hidden danger behind the industrial boom, and industry reshuffle is inevitable. Although the national wave of reshuffle has not spread to Chengdu in a large area, how to be independent in this test is still a proposition of corporate thinking.
The LED industry is an important part of a new generation of information technology and energy-saving and environmentally-friendly emerging industries. More importantly, the global starting point of this industry is almost the same. Cai Xiao, an associate professor at the School of Business at Sichuan University, said that the key to the development of the industry depends on how strong the policy is.
To cultivate a good development environment for the industry, the LED green lighting industry has been included in the development plan for the 12th Five-Year Energy Conservation and Environmental Protection Industry in Chengdu. The relevant person in charge of the Chengdu Economic and Information Committee said. In order to promote the development of the LED industry, Chengdu has successively issued the "Chengdu Ten Cities Wanhao Semiconductor Lighting Application Engineering Pilot Implementation Plan (20092011)" and "Chengdu LED Lighting Product Application Planning (20102012)" and other documents.
At present, Chengdu has Chengdu, Dongjun, Chengdu Shilan and other upstream enterprises, Xinli Light Source, Zhonglan Chenguang and other midstream enterprises as well as Sichuan Yuanli, Jinming Optoelectronics and other downstream enterprises, the city is engaged in LED lighting application products manufacturers and service companies Has reached more than 40 households. In Jixian, Jintang and Gaoxin West District, a relatively complete industrial chain has been formed.
After 5 years of civil lighting, the LED industry has become a billion-dollar industry and has achieved the leading position in the west and the country. Wang Min, deputy director of the Corporate Services Department of Chengdu Modern Industrial Port, said that such a goal is not difficult to achieve the production capacity of some LED enterprises in the park is more than 2 billion yuan.
However, the facts are not optimistic. In the 110th of this year, the park's energy-saving lighting industry achieved an output value of 600 million yuan. Many enterprises did not produce at full capacity, and production capacity needs to be further released.
Wang Min admits that social recognition is not high, which is the main reason for this embarrassing situation. According to our estimation, the current application rate of LED energy-saving lamps in municipal engineering is less than 30, and the number of households entering the home is less than 3.
The price is always a roadblock. Gong Jianhua from Jixian Jinke Environmental Protection Technology Co., Ltd. has a great interest in the energy-saving lamps of Dongxu Energy Saving Company. Gong Jianhua said that the company has thousands of sets of lamps in the factory. In one-time investment and energy saving, he has to go back and make a good calculation.
The disorderly competition in the market also plagues industry companies. Take a 5 watt LED home energy-saving lamp as an example. The sales price in the market ranges from 20 yuan to 60 yuan, which makes consumers feel at a loss. Some workshop-style small enterprises along the coast fight price wars with low-quality products. Xu Dan, the executive vice president of Yuanli Optoelectronics, said that this made the company unable to afford to hurt and had to give up some small customers.
At present, energy-saving lamps of Dongxu Energy Saving, Yuanli Optoelectronics and other enterprises are mainly used in roads, industrial and mining, tunnels, commercial, large-screen display, landscape lighting and other fields. However, people in the industry generally believe that civilian lighting is the biggest potential market for LEDs. Chen Hongda, deputy director of the Institute of Semiconductors of the Chinese Academy of Sciences, has publicly stated that 50 incandescent lamps can be replaced with LED lights to save 2.5 Three Gorges Dams.
But Xu Dan believes that to let LEDs enter the family extensively, at least two years later. At present, Deyuan New City in Jixian County has taken the lead in lighting up LED street lights, and the modern industrial port management committee and the urban lighting projects in towns and towns are about to change lights.
Calling for policy support At the beginning of this year, Cai was less than entering Jinxian County to conduct consultations on LED enterprises in the park. There is no complete industrial chain, policy support is not big enough, lack of leading enterprises and brand effects, lack of patents and core technologies. In a proposal of the CPPCC member entitled "Proposal on Promoting the Development of LED Industry in Our City", Cai is less than Point out the crux of industrial development.
More than 50 technical core patents are in the hands of the five major international manufacturers from the United States, Japan and Europe to face this grim reality. How do Chengdu local enterprises break through?
We decided to go our own way and do targeted product development around municipal engineering. Xu Dan admits that when it comes to high-end core technology research and development, it is not enough to rely solely on the company's single-handedness. In this regard, Wang Min said that the industrial port has already cooperated with universities in and outside the province, and the government has built incubators and established academician workstations to provide talents and technology support for enterprises.
In May this year, the State Council decided to arrange a subsidy of 2.2 billion yuan to support the promotion of LED lights and energy-saving lamps, which is undoubtedly a strong shot for industrial development. In fact, in the past three years, Chengdu has also invested 8.18 million yuan in support projects for 18 LED-related projects and applications. However, Cai is less than believe that the current policy support is not strong enough.
In this regard, the Chengdu Economic and Information Committee said that it will draw on the ideas and operational modes of home appliances to the countryside according to the actual situation, subsidize the production of civil lighting production enterprises, subsidize consumption for consumers, and give priority to the use of high quality in municipal construction. LED products.
Contract energy management has become another way of thinking. In November this year, Chengdu officially issued the “Implementation Opinions on Accelerating the Implementation of Contract Energy Management to Promote Energy Saving Service Industry”. According to the opinion, during the 12th Five-Year Plan period, the energy conversion rate of urban road lighting contract energy management in all districts (cities) and counties should reach 50% or more. To put it simply, contract energy management means that the unit can replace its energy-intensive backward equipment with high-efficiency advanced equipment without sharing a penny, and it can also share some energy-saving benefits.
In addition, the development of standards has also entered the field of experts. LED products in the Chinese market have always been mixed. Because there is no hard and uniform standard, consumers lack judging indicators, which also poses serious challenges for the entire industry. Chengdu should strive to be one of the standard setters. Cai is less than said.

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