Target "Returning to the UK" SAIC Datong issued internationalization
“The first car is sold and sold, and the second car is sold by service. Only by doing a good job, is it a greater boost to sales.†Recently, at the first SAIC-Datong after-sales service In the final of the skills contest, Tan Sheng, director of the after-sales service department of Shanghai Automotive Commercial Vehicle Co., Ltd., stated that in some profitable companies, service profit will exceed sales profit. For SAIC commercial vehicles, today's after-sales service is still based on For the purpose of serving customers, but after the increase in the amount of future reserves, service profits will be more substantial.
As the first company in the commercial vehicle industry to build after-sales service as a brand, SAIC Chase has a long-term ideal. According to Ba Yingfeng, deputy director of the brand and market management department of Shanghai Auto Commercial Vehicle Co., Ltd., in view of the market economy's general environment, from monopoly to full competition, to the expansion of market size, this is a universal law and there will always be blue oceans. The process to the Red Sea. However, in the Red Sea, the level of development of various companies is not the same. Through competition, we all serve the users and expand the industry. This is a law. “The European market is a good example. It represents the future direction of the Chinese market. In the entire development process of the light passenger industry, customers constantly request products or services, which will naturally make the entire industry more standardized.â€
According to Ba Yingfeng, after more than a year of accumulation, the market faced by the Datong brand is still blue ocean, and the high-end brand image has been established in the industry. He revealed that in the world, the stricter regulatory system is Europe, and the return to the United Kingdom is a goal of Datong's future and is currently undergoing the certification of local regulations.
In 2009, SAIC acquired the MAXUS brand intellectual property and technology platform from British commercial vehicle company, introduced MAXUS into China and named it “Datongâ€. This British-owned commercial vehicle brand changed its Chinese identity. Similar to the strategy of SAIC Motors MG, Datong will also export its products to European countries including Britain, where its brand originates. According to other sources, SAIC and Chia Tai Group’s joint venture in Thailand will also produce Datong commercial vehicles in addition to MG brand products. As soon as Datong was born, it was closely linked with SAIC's overseas strategy.
Tan Sheng said that this is also an important reason for Datong to point its service to a higher position besides focusing on product sales. “The most important thing is to rely on people to succeed. We should look for people and do the right thing. Our distributors are elite teams. Our network is also echelon-based. This contest is the first step to improving our after-sales service skills. This year, we will first carry out the competition of maintenance skills. In the future, we will turn it into a traditional project that will be used in service, reception, and culture to motivate the entire team."
According to Tan Sheng, Datong's service personnel and distributors are a large team. Through such activities, they can create a positive atmosphere. These selected elites will also be certified by commercial vehicle authorized technicians and will become the backbone of technical services for the Datong commercial vehicle system. "China is so big. We cannot rely on one or two hundred people to complete the service. We still rely on the strength of the team."
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