Product R&D: Life growth point of auto parts business
In the modern era, product development of auto parts constitutes an important part of the overall product development of the automotive industry. With the acceleration of technological progress, the rapid growth of auto products and output, and the development of auto parts and components products, it is increasingly important status.
We must realize that China's auto parts product development work has started late and its level has been low, which has already constrained the improvement of the overall quality of the auto industry to a considerable degree. To solve this problem, we must consider from a multi-perspective perspective and take concrete actions.
From a product development perspective, most of our companies are still in a product-oriented concept, that is, starting from the company's own professional basis, what products I have, to provide what products to customers, and we require a customer-oriented Type of approach, that is to say, what products the customer wants, what products should be supplied in the scope of your company's professional products, and for the time being it cannot be supplied, it is necessary to develop, and it must not be rejected from customers. The change is crucial. Customers are always turning to suppliers who can provide higher value, and companies must do everything they can to make customers believe that they have the ability to provide the most valuable things, so that companies can adapt to this change, and can truly communicate more. A high-value action is an internal driving force for enterprise product development.
The product development of automobiles has already formed a system work, but the vehicle development methods of auto parts products are not the same. The development of modern automobiles and parts products is different from the division of labor and constitutes a coordinate mode relationship. . Parts and components start from multi-level professional technologies, deepen the science and technology in the vertical direction, realize simultaneous engineering or advance engineering, and carry out product development work. The product development of the vehicle is in the horizontal coordinate, and it is the basis for component development. At the same time, horizontal system integration was carried out in order to optimize the design of automotive products. In this way, we require parts and components to provide more and more vertical product development resources, which will greatly benefit the integration of vehicle resources.
At present, the product development of most of our auto parts companies is still in a single stage of design and development. This has a big gap with the modular development and supply requirements of modern auto parts products. It can be said that we have to go through a low level. The arduous course of the development process to the development of advanced processes, but we must be determined to do so, otherwise we can not improve the practical value of product development, nor the ability to enter the international procurement division of labor system.
Modularization is a product design method that integrates high-tech systems using modern information technologies. In this way, the development cycle of the entire vehicle product can be greatly shortened, the quality can be improved, the cost can be reduced, and the individual product demand can be realized. Modularized product development methods are driving the disintegration of traditional auto parts product development methods, facilitating the integration of information, electronics, and new materials technology fields, and facilitating the integration of module products into global multi-level resources and product development. Industrial chain height extension and value maximization.
Internationally, product development is often referred to as "R&D". This is a very scientific term. Chinese is called "research and development." "Research" refers to the exploration, pursuit, and practice of science and technology by enterprises to form a usable technological process, but things are not over yet, and then there is a demand for development. "Development" refers to usability technology, applying it to the fields of manufacturing, marketing and services, making it a market that meets market demands and commodities, and strives to expand production scale and create wealth. We must not only study but not engage in development, but we cannot develop without research. We must pay attention to our auto parts companies. To put it plainly, "R&D" is essentially a process in which the development of auto parts and components is implemented to the industrialization goal.
We hope that all qualified parts and components companies will establish and expand the technical center of auto parts. The technology center must undertake the task of continuously developing products, so that it can have more products to adapt to market demand, and become the backbone of the company's development of its core competitiveness. The technology center must grasp and develop modern product development methods, with the emphasis on the application of advanced computer and network technologies, and constantly improve the level of product development.
The product development of auto parts companies must be innovative, and product innovation is the soul of product development. Some of our parts and components companies, product development and more to cope with the situation, in a passive state, there are many problems in innovation, product development is often in a situation of stop and fight, lack of innovation, resulting in an improvement of the technical center of an obstacle. For airbags, some domestic companies can only develop airbags for driver seats and front seats. Nowadays, side airbags and pouches have been used in the market, and most of our companies are still unable to keep up with the development of personal insurance. Some international models have begun to use airbags and child-specific airbags for airbags on the top and rear seats. Research on airbags for people wearing glasses and those who do not wear glasses should have different ways of breaking out so as not to damage the glasses to the human body and so on. This shows that continuous innovation is important for product development.
The product development of auto parts companies must pay great attention to the cooperation with the international community. Our current level of development is still far from the international level. We must study hard to learn some of the best ways to develop auto parts products in the world. At the same time, efforts should be made to seek cooperation with the international community and carry out various forms of product development. Market-based technology is still our comparative advantage. We must give full play to our advantages and strive for more international cooperation. Union to achieve a win-win situation.
For the improvement and improvement of the technology currently existing in many traditional products, great efforts still need to be made. This is very good for satisfying the actual market requirements.
The most advanced, there are some areas, the emergence of professional development of auto parts, international and domestic development agencies, specializing in auto parts product development and service business, which is very rare, we must fully use and cooperation.
The first-time product launch work for auto parts companies is very arduous, but we must persist in our unremitting efforts. We believe that the development of auto parts products is a long-term and promising prospect.
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