· Shanghai Auto Show in my eyes: role positioning of the Internet +
The car is activated by voice recognition and iris scanning. The steering wheel can detect the driver's physiological indicators and give suggestions for health rationalization. The car is transformed into a gorgeous LCD surround, stereoscopic screen, constantly changing scenes, showing beautiful beauty. The ambiguous atmosphere; the carbon fiber body space frame, the infinite-wheel hub motor, the door-to-door system... these seemingly inexhaustible technical applications seem to be the most fashionable brand - the Internet.
Botai launched the first "smart emotional concept car", BAIC and LeTV brought the demo model of the Internet of Vehicles, while the relatively traditional brand, Mercedes-Benz F015 Luxury in Motion talks about driverless, Infiniti Vision Gran Turismo concept car show The design direction of the car. All the time, all are passing a signal - the future.
According to foreign media, the 2015 Shanghai Auto Show has illuminated many “tech showâ€. Even though these technology applications have not yet been loaded into production cars, they look diversified and fashionable. So the question is: When will these technological achievements be widely applied?
One point of view is that the car will become more technology-integrated mobile terminals. In fact, this formulation is not new. The replacement and upgrading of automotive products for many years has also absorbed many scientific and technological achievements. As this year's Geneva Motor Show, Volkswagen Global CEO Dr. Wen Deen said: We have been holding an open attitude to absorb new technologies and new applications.
Relatively speaking, Botai's positioning is more appropriate: car networking products and service providers. Although Botai President Ying Yilun said: "70% of technical planning, has been realized in Project N" caused the curiosity of the audience, but in the end, it is still a supporting supplier for the whole vehicle enterprise.
Mercedes-Benz and Botai are not so fancy. F015 Luxury in Motion is avant-garde in design and emphasizes “with Mercedes-Benz's latest self-driving systemâ€. The body is made of all-aluminum body and features a split door design with innovative smart door panels that can be used inside the door panels. The entertainment information is displayed in the form of HUD.
The "Demo Model of the Internet of Vehicles" jointly launched by BAIC and LeEco is much simpler. It is just a cockpit model, online listening to songs, garage search, and smart carpooling. In some independent APP applications, it is not new, but more like an integration. However, LeTV has at least found a cooperative OEM, and is more likely to put the latest technology application to the ground.
If you like these dazzling technologies, I can do nothing. If only some applications of mobile terminals are moved to the car, and talk about the Internet, I am afraid it will be somewhat disappointing.
Some commentators also believe that this is the traditional car company to gradually build an ecosystem, just like the mobile phone has a variety of designs and styles, but with the open platform application, Apple has established a historical position with standardized products. So the future car brand does not seem to matter, the key is user experience and application.
Now, if you want to achieve this, I am afraid there will be a long way to go, because the biggest difference between mobile phones and cars is the accumulation of traditional manufacturing capabilities and the guarantee of product stability. From this perspective, the Internet may only be able to play the technology supplier of the OEM.
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