Car prices globally confirmed in China

If you say that betting on the Chinese market was like a gamble 23 years ago, then Dr. Karl Hahn, who was the head of the Volkswagen Group in Germany, was undoubtedly the biggest winner.

Today, under the constant “fermentation” of the Chinese market, this European largest automaker has leapt to become the second largest auto group in the world.

When the old traditional car markets in the United States, Europe and other countries boosted their fatigue, when a large number of Chinese consumers holding cash gathered and brought cars to 4S stores, more and more auto giants realized the importance of grasping the rhythm of the Chinese market.

To a large extent, China has already decided the future of those auto giants.

According to statistics, among the top five global car companies, China is the world’s largest market for four companies, including General Motors, Volkswagen, Renault Nissan and Hyundai Kia.

The industry generally believes that General Motors was able to recapture the crown of the global auto market leader, accounting for nearly 30% of all sales of General Motors China business has played a decisive role.

Not only in the mass consumer market, the Chinese market has unlimited potential. In the top luxury car market, China's consumer strength is also important.

At the just-concluded Detroit auto show, Bingley's president and CEO Diheimer predicted that this year, China is expected to surpass the United States as Bentley's largest sales market.

Maserati, a more high-end and niche audience, achieved near-doubling performance growth in China last year, delivering a total of 780 new cars to Chinese customers. As a result, China has become Maserati's second largest market in the world and the largest market in Asia.

In contrast, last year's global rankings fell sharply in Toyota Motor, its two joint ventures in China, FAW Toyota, GAC Toyota barely higher than the industry growth, the cumulative sales of only 880,000 vehicles, and did not complete the full-year scheduled goal, "not to force" The Chinese market has dragged down the unfavorable Toyota.

Mr. Shi Broke, director of Audi's management board, publicly stated that because of the outstanding performance of the Chinese market, Audi has been able to make profits every quarter of the year last year. "This has won us space and this space is exactly what our competitors lost."

Audi successfully used the Chinese market as a fulcrum to take down the old luxury car brand Mercedes that needed to look up a few years ago. This action has seriously stimulated luxury car manufacturers such as BMW and Mercedes-Benz.

Global auto makers are looking at the Chinese market as a lifeline, but how to get more profit from this “cash cow” still needs enough wisdom.

Ma Yu, a well-known foreign expert and director of the Department of Foreign Affairs of the Ministry of Commerce, frankly stated that automobiles, as highly versatile products, are not a model that is suitable for global travel. A car has a design that is reasonable and of superior quality. It also has problems adapting to the consumption habits and the consumer environment of the local market.

Looking at the history of the development of China's auto industry, there is no shortage of multinational car companies that “start early and catch up late”. The short-lived marriage between Peugeot and GAC, the grudge disputes between Fiat and Nanjing Auto, etc. all indicate that the Chinese market is not a fully endogenous market, and still needs a full understanding of the partners and characteristics of Chinese consumers. respect.