· Car rental is expected to usher in a "sharing" boom

Based on the Internet car sharing platform, through the "self-driving + Internet" operating mode, the new energy vehicle time-sharing lease is expected to break the "car driving + Internet" car rental model, become the car version of the Moby, OFO
In 2016, the shared bicycle travel mode including Mobai has gradually penetrated into people's lives: download mobile app, locate and pick up the car at any time, pay online according to the duration or mileage, stop when you run out...
In contrast, can car travel follow this sharing model and launch related convenience services?
Under normal circumstances, consumers are required to book the time of renting a car according to the demand of the individual car and the time of the car. The charge is calculated on an hourly basis to achieve “out-of-the-box”. This time-sharing car rental model has been popularized in developed countries in Europe. In China, it has been leased to China since 2010. The specific operation mode refers to the existing bicycle rental service.
　　 Experiential consumer demand stimulates shared markets
"I have been shaking for two years, but I still haven't shaken it. Sometimes I need to use the car urgently. I can only rent a car." Mr. Tian, ​​who works in Beijing, said, "I have a driver's license. I rent a car to drive myself, otherwise I will drive. Go to rent it."
At present, the restrictions on large and medium-sized cities, the policy of restricting purchases, the increasing cost of buying cars and raising cars, and the saturation of parking spaces in cities have affected people's desire to buy cars to a certain extent, and also stimulated the potential demand for car rental.
Traditional car rental services are generally divided into two types: driver rental and self-driving rental. From the current point of view, the potential of the self-driving market has become more apparent. According to relevant media reports, taking Beijing as an example, there are about 1.6 million orders for driving on a daily basis, and there are about 1.5 million self-driving travel orders.
In fact, Internet+ is subverting traditional industries. Unlike traditional B2C (enterprise-to-end consumer model) car rental models, P2P (personal-to-personal) car rental is also subverting the traditional car rental market. Some insiders said that the P2P car rental model has a low threshold and adopts a "light asset" mode of operation, which can effectively integrate social idle car resources while alleviating traffic pressure and balance of supply and demand. “Automobiles will continue to depreciate after they are purchased. I am happy to rent out my car and make full use of its value. It is also convenient for other friends who need a car,” said a private company.
　　 Time-sharing lease breaks the traditional leasing model
It is worth mentioning that at present, the scale of new energy vehicles in China is becoming more and more popular, and the lease operation may become a feasible solution for the promotion of new energy vehicles. At the same time, with the rapid development of the new energy vehicle market and mobile Internet platform, the time-sharing lease of new energy vehicles will open a new era of shared vehicles.
Beijing once used the car as the rental platform for the new energy electric car time-sharing car. A person in charge of the platform believes that the time-sharing mode is because the new energy car can only take short-distance travel, usually in the same city. Billing is done according to the mileage + duration rule, which is more convenient than the traditional day-to-day rental model. “Users need to download the app, log in to the user name, register their personal ID card, driver's license, etc., then search for available vehicles at nearby outlets, and get the electronic key through the APP to open the door. The car key is in the car. Go to a destination near the destination and pay online."
That is to say, the time-sharing mode of new energy vehicles is mainly based on the Internet car sharing platform. Users can query nearby outlets through mobile APP, rent new energy vehicles parked at the outlets, and return to the destinations near the destination by car. Pay in hours or even minutes depending on the needs of the individual car. This model is not only more flexible and more efficient than the traditional one-day lease, but also brings a broad market space for the promotion and application of new energy vehicles.
According to the relevant statistics of the automobile industry, by 2030, the total annual sales volume of new cars in China will reach 40 million, while the vehicles that can be leased by time-sharing can account for 12 million, and the market size that can be achieved by time-share leasing is 800 billion.
Therefore, based on the Internet-based car sharing platform, through the "self-driving + Internet" operating model, the new energy vehicle time-sharing lease is expected to break the "car driving + Internet" car rental model, becoming the car version of the Moby, OFO.
　　 "Share" is still subject to restrictions
In the eyes of the industry, new energy vehicles are undoubtedly the trend of the times, but because they are still in the initial stage, the price advantage is not obvious and the maintenance is inconvenient, and the charging facilities are not perfect. Therefore, even if the preferential policies are continuously introduced, the results are limited, and even the phenomenon of deception, the popularization of new energy vehicle time-sharing services obviously requires a more effective business model.
In addition, the promotion of time-sharing leases is still subject to cost and policy constraints. Due to the current price advantage of new energy vehicles, the price advantage of time-sharing is not obvious. To meet the requirements of consumers to pick up cars and park nearby, they need to cover more dense outlets and provide more sufficient vehicles. In other words, only the convenience of the user can promote the popularity of shared cars. In addition, due to the limited number of new energy vehicles, the speed of shared car development is also greatly limited.
Overall, the 2016 timeshare lease has developed rapidly in China, and many companies have started to lease timeshare. For example, as of the end of 2016, Universal Car has more than 8,400 vehicles operating in the country, and has settled in 23 cities. The number of time-shared members exceeds 330,000, and the average daily usage time of vehicles is 2.8 hours or more. However, most companies that enter time-sharing leases have not yet formed a certain size. In the face of increasingly fierce market competition, 2017 will become the watershed for the survival of the fittest in the car timeshare market.

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