Two consecutive sessions on the internationalization of IAA's Dongfeng Parts

The 66th Hannover Commercial Vehicle Show in Germany is underway. As the world's largest commercial vehicle event, IAA Motor Show brings together major domestic and foreign manufacturers. At the exhibition, we conducted an exclusive interview with Han Li, deputy general manager of Dongfeng Automotive Components (Group) Co., Ltd.

Q: As a Chinese auto parts company, why does Dongfeng Components Group attach great importance to the Hanover International Commercial Vehicle Show and participate in two consecutive exhibitions?

A: Hannover International Commercial Vehicles Show is a platform for commercial vehicles, technology exchanges and cooperation for well-known global vehicle companies, and an important platform for the world’s most influential auto parts companies to display the latest technology and strength. It reflects the technological development trend, the market orientation and the trend of consumption in the field of commercial vehicles in the world. In the face of the international trend of the automotive industry, important companies in any country and region and the commercial vehicle industry will pay special attention to this industry event.

Dongfeng Components is determined to make important contributions to the construction of "the east wind of the world" and "powerful country of automobiles". It must take the initiative to enter overseas markets and participate in international exchanges. Therefore, since its inception, Dongfeng Components has always attached great importance to the world's top automotive exhibitions, and encouraged and supported various companies to continue to exhibit or watch the Hanover Commercial Vehicle Show, Frankfurt Motor Show and Las Vegas Auto Parts Exhibition.

Q: What is the significance of participating in the world-famous auto show for promoting the internationalization strategy of Dongfeng Parts?

A: One of the important signs of the world's automobile powers is to have a number of internationally-renowned auto brands. The independent companies that manufacture international brands of vehicles must have internationally-renowned brand components and support. Therefore, the task of building an international brand of independent components is also very urgent while shaping the internationally renowned brands of autonomous vehicles. Participating in the International Auto Show is an important business activity for actively expanding overseas markets. It is also one of the important contents of shaping the international brand project of Dongfeng Parts.

Under the guidance of Dongfeng's international development strategy, Dongfeng Components has confirmed its commitment to becoming the "China's well-known and international automotive parts and components group" mid- and long-term business goals, and has launched a new medium-term business plan - "Voyages 210 Business." The "plan" has formulated an international development strategy that strives to become a global top 100 component company in 2020. To become a global top 100 industrial company, not only must have a considerable business scale, strong independent research and development capabilities, but also have customers, partners and international influence brands all over the world.

We continue to participate in major auto exhibitions around the world. This is to make global customers more fully understand the rapidly developing Dongfeng Auto Parts Group in innovation and gain a deeper understanding of the characteristics and advantages of our products, so as to continuously strengthen the international image of Dongfeng Parts brand.

Q: Apart from establishing a brand and developing an overseas market, what are the important gains of Dongfeng Components participating in international conventions and exhibitions?

A: We have broadened our horizons in the process of communicating with international customers, more fully aware of new changes in the market and consumer demand, and new trends in vehicle technology innovation. At each international exhibition, we must work together with R&D personnel from vehicle manufacturers in China to discuss technical solutions for upgrading our own brand of commercial vehicles, as well as issues related to the enhancement of core component R&D capabilities.

At the same time, we also communicate with industry benchmark companies, learn from competitors, observe and analyze the new progress of competitors in product technology. Participate in international-level automotive exhibitions and conduct planned exchanges and learning activities. We have always been able to grasp the latest technological developments in the entire vehicle and parts industry in a timely manner, understand the gap between us and the most advanced international level, and timely adjust and improve our R&D. Planning and market planning have accelerated the pace of our “Driving Excellence” and internationalization of Dongfeng Automotive Components Group.